Strategic Design, Innovation and Entrepreneurship



Start date

October 2024


Full time




10 Months


60 IED

The Master in Strategic Design, Innovation and Entrepreneurship is centred around detecting opportunities, coming up with and developing new business ideas and launching or redefining products, services and production processes through innovation.

Implementing innovation is critical to ensure competitiveness in today’s socio-economic context as it covers everything to do with giving a product or service a new business perspective.

The Master in Strategic Design, Innovation and Entrepreneurship encourages collaborative and multidisciplinary work, critical thinking, debate and creativity to develop valuable proposals with a user focus but without losing sight of the overall business model. Throughout the program, students are introduced to various didactic resources such as workshops by acclaimed professionals, master classes, analysing case studies, developing projects and visiting companies. 

Information to decide


The objective of the master is to train professionals capable of:

– Using innovation as a tool in new business creation, leaders in management of complex processes

– Generating opportunities and applying change as a key factor in organizations.

– Questioning the established proceedings.

– Detecting improvement opportunities.

– Applying innovative strategies through creativity.

– Undertaking new ventures from a multidisciplinary view point

– Integrating all the involved processes from a design point of view.

IED Barcelona is introducing an innovative methodology for its intensive programs, combining in‑class lessons with virtual content developed and monitored online. This enables students to spend 3 months studying in the city of Barcelona and then go back to complete their training at home. The syllabus is applied in a dynamic environment and combines 4 modules with different teaching methods. 

– Professionals who, regardless of the area they work in, are interested in acquiring specific tools and methodologies for innovation strategic management to be applied as in their own business and projects, as to boost and manage competitiveness in the organizations they work for.

– Designers from every discipline, specialists in communication and marketing, as well as those professionals devoted to business and strategic planning, have the adequate profile to become Design Managers.

– Businessmen and industrials from several sectors, interested in questioning their own production processes and conceptions, will acquire techniques and methodologies to redefine the approach of their business.

Professional Opportunities

Students will then be qualified to work for a variety of companies and organisations, undertaking any of the following functions:

– Managing innovation processes and applying them to innovative business models in various sectors.

– Identifying and assessing business opportunities.

– Conceptualising and developing new products and innovative services.

– Managing and encouraging innovation within the company.

– Venturing into new business initiatives based on innovation as a distinctive factor.

– Creating, implementing and developing creative enterprises.

– Defining new business models to be implemented within an existing company or through a start-up.

– Working in a leading position on multidisciplinary teams.

Companies that have collaborated with the master: 

Psquared, Cobuilder. 



  • Social Design and Sustainability

  • Portfolio

  • Introduction to Marketing


  • Service design

  • Product innovation

  • Research methods

  • User experience design


  • Entrepreneurship: from the Model to the Business Plan

  • Digital transformation

  • Finance for Entrepreneurs


  • People management

  • Personal Branding

  • Visual communication tools

  • Project Management


  • Project 1: Innovation through Design Thinking

  • Project 2: Project with Business

  • Final Project Master's Thesis