Fashion Marketing and Communication - January
Develop effective, creative marketing and communication strategies for the dynamic fashion market.
Barcelona
ESP
Master's Degree
Language
Spanish
Start date
January 2026
Frequency
Evening
Fruition
On campus
Duration
11 Months
Course Coordination
Anna Sabater
Price
Combine your passion for fashion and connecting with people with the best communication strategies, channels and processes in this stimulating field.
In this course you’ll learn to identify new sociocultural and market trends and design creative strategies to optimise collections in terms of final value, time and cost when launching a new brand or repositioning an existing one.
Find out how to keep in touch with the constantly evolving fashion scene, master the most appropriate marketing tools, and work in international and multidisciplinary teams.
Information to decide
Learn how to develop creative and effective marketing and communication plans, to meet the constantly evolving demands of a highly dynamic market.
The Master in Fashion Marketing and Communication offers comprehensive training focused on strategy, management and communication within the fashion industry. Through a practical approach, students acquire key knowledge in branding, marketing, collection planning and luxury, combining theory and practice for a global view of the market.
The programme includes theoretical classes, case studies, seminars and workshops, covering areas such as media management, event planning and public relations. This multidisciplinary approach prepares students to meet the demands of the sector.
The Final Master’s Project (TFM) allows students to apply their knowledge in a real project developed in collaboration with a fashion company, strengthening their professional profile and competitive edge.
This Master is especially designed for graduates in Fashion Design, Marketing, Business Administration, Advertising and Public Relations.
It is also aimed at professionals with a minimum of two years’ experience in the fashion sector who are looking to acquire the necessary tools to successfully navigate an increasingly competitive industry.
Studying the Master in Fashion Marketing and Communication at IED Barcelona means accessing high-quality training with strong industry links. Thanks to its close connections with the fashion sector, you will have the opportunity to collaborate with leading brands and renowned professionals, expanding your network and gaining first-hand insight into the market.
Throughout the course, you will work on real projects in collaboration with companies and institutions in the industry, allowing you to develop innovative strategies and strengthen your professional profile.
This master also opens up a wide range of career opportunities, enabling you to specialise in areas such as fashion marketing, branding, strategic communication or media, and helping you to boost your career in a dynamic and highly competitive sector.
Syllabus
What will you learn?
Throughout the Master you will acquire essential knowledge of fashion culture, marketing and communication from the broadest possible perspective. The course is structured into six academic modules:
Fashion Culture Module
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Critical Fashion History
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Art Direction
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Consumer Psychology and Market Research
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Semiotics
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Fashion Trends and Styling
Marketing Module
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Fashion Marketing
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Branding and Luxury Marketing
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Fashion Marketing
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Online Marketing
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Retail Marketing
Communication Module
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Strategic Communication
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Digital Communication
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PR and Fashion Events
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Visual Merchandising
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Digital Analytics
Fashion Product Module
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Strategic Fashion Product, Textiles and Merchandising Plan
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AI Applied to Marketing
Fashion Business Module
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Buying and Product Management
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Finance
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Internationalisation of Fashion Companies
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Ethical Fashion and Final Project
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E-commerce
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Macrotrends
Final Project Module
The Final Master’s Project (TFM) applies all the knowledge acquired throughout the course to a real project developed for a company in the sector. It is carried out in teams, following a professional brief. With a practical approach and personalised guidance, the project culminates in a final presentation before the IED Academic Committee.
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Final Project
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Video
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Visual Presentation
Faculty
Course Coordinator
Anna Sabater
Teacher
Tatiana Valoira
Teacher
José A. Guerrero
Fashion Brand Consultant
Teacher
Gabriela Pedranti
Teacher
Ari Rovira Lorente
Fashion designer and sustainability specialist
Teacher
Fabricio Pérez
Fashion Designer and Co-Founder of Llamazares y de Delgado
Teacher
Rafael Pérez
Design and Innovation Management Specialist
Inside the labs
+2
Media Lab
+2
+2
Projects
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