Combine your passion for fashion and connecting with people with the best communication strategies, channels and processes in this stimulating field.
In this course you’ll learn to identify new sociocultural and market trends and design creative strategies to optimise collections in terms of final value, time and cost when launching a new brand or repositioning an existing one.
Find out how to keep in touch with the constantly evolving fashion scene, master the most appropriate marketing tools, and work in international and multidisciplinary teams.
Learn how to develop creative and effective marketing and communication plans, to meet the constantly evolving demands of a highly dynamic market.
The course learning objectives evolve as you progress. You’ll start with a grounding in the course subjects, then learn how to use effective management tools, and, last but not least, prepare a unique marketing proposal.
The course methodology is based on project development, so you can put everything you’ve learned into practice to internalise your new-found knowledge and use it effectively in a real professional setting.
To conclude the course you’ll work with a brief prepared by a company operating in the sector, developing your own unique proposals that meet the company’s needs, presenting your work as the final thesis for your master's degree.
This master's degree is for professionals who want to work in the world of fashion, but don’t want to focus specifically on design. If you have a passion for Fashion Design and want to focus on fashion marketing and communication, this is the course for you.
The course syllabus is drawn up specifically for degree holders/graduates in design and other disciplines such as Business Administration, Information Science, Advertising, PR, or Law.
Professionals with at least two years of experience in the fashion industry can acquire the tools they need to take their career to the next level in an increasingly competitive world.
Taking your Master’s Degree in Fashion Marketing and Communication at IED Barcelona, a school that has outstanding connections with the business world, puts you in touch with some of the major brands in the sector.
You’ll be collaborating with companies and institutions in the sector throughout the course in a full-immersion experience, giving you an unprecedented taste of the reality of today’s market.
The wide range of job opportunities this course offers is another important point to consider, as it gives you the chance to work in various areas such as the marketing departments of fashion brands or media companies.
Last but not least, Design Thinking integrated into the work process and innovative learning methods make this course unique.
What will you learn?
In this master’s degree you’ll acquire essential know-how and a comprehensive overview of fashion culture, marketing and communication, including luxury marketing, digital communication, PR and more. You’ll also learn which tools to use to manage a marketing department.
A critical look at the History of Fashion
Fashion and Film
Consumer Psychology and Market Research
Fashion and Styling Trends
An introduction to Marketing
Luxury Branding and Marketing
PR and Fashion Events
A Strategic Fashion Product, Fabrics and a Merchandising Plan
Fashion and the Metaverse
Purchasing and the Product Manager
Fashion Communication and Management
Image, Style Design and Fashion Communication
Fashion Communication and Management
Fashion Products Management
Fashion Communication and Management, Creative and Art Direction
Fashion and Communication
Passionate and hardworking professional in the fashion industry since 30 years, Alessandra Invernizzi is currently Senior Account Manager EMEA Wholesale Independents for one of the world leading fashion company: Burberry.
David Leon Fiene IED Barcelona graduate and Professor created a story of identity, community and collaboration—shedding light on our similarities and differences, looking at things anew to celebrate our individuality and bring us closer together
Federigo Gabellieri, Alumnus IED, is an Art Director, creative consultant with a deep experience in fashion and a design industries on both editorial and digital projects, ranging from editorial design, art direction and photography.
Daniele Cavalli is a multidisciplinary artist: music, food, art, photography and fashion are all part of his work.
Preserving biodiversity through design and connecting memories by way of a new audiovisual language are some of the themes addressed in the final projects recognised by the Best Thesis Awards 2023.
Fashion editor and Creative Director, she collaborated with Rizzoli and Condè Nast as a journalist and stylist.
Freelance PR for few avant-garde fashion brands that are presenting their collections at Paris Fashion Week, like Geoffrey B. Small and Un_namable. She has worked for Vogue, Vanity Fair, GQ, Ralph Lauren, Safilo and many more.
Danielle Kwateng, journalist, editor, and Executive Editor of Teen Vogue will be giving a live guest lecture titled "What is Creative Direction?" for the students of the Fashion courses at IED Firenze.
Students in their final year of the Bachelor of Arts, Bachelor of Arts (Hons), IED Diploma and Foundation Course in Global Design will bring their academic stage at the school to a close on 19 June at 6 pm at Aribau Multicines.
Alexis Ferrer, creator of the innovative hair printing technique, speaker of the second session of Mastering your Brain: Technology & Creative Direction.
The first IED Books appointment with Massimo Canevacci: an Italian academic, ethnographer and critical thinker, will present his latest book "Stupore Indigeno. Le culture native in Brasile tra rituali iniziatici e sfide digitali".
IED Madrid has celebrated its Avant-Défilé, an event where we have met two communication projects and 21 collections between which the finalists of the fashion show have been selected
On 22 May, students from the class of 2019-2023 Bachelor’s Degrees will come together at the Victoria Theatre to graduate.
Costume, fashion, interior and music journalist. She worked for years in the editorial offices of Vogue Italia and L'Uomo Vogue, under the direction of Franca Sozzani. She has been set stylist for Casa Vogue and contributor for Vogue Gioiello, Vogue Pelle and Glamour.
Managing Director at IDA, he managed international marketing campaigns for some of the world's leading brands including Dolce&Gabbana, FCA, Ermenegildo Zegna, Campari and Disney.
IED decided to reward those students who commit up front with a special Early Bird discount.
Once again this year, IED Barcelona collaborated with the ASTE association to deliver almost a hundred roses, accompanied by a print inspired by this festival, to the residents of three care homes in the district of Gracia.
To take advantage of the discounts, it is necessary to register within the indicated terms.
Until 30 April, Disseny Hub Barcelona is showcasing “IED Barcelona Manifesto”, an exhibition that brings to life the School’s global, human, strategic and transformative vision of design aiming to respond to the great challenges of contemporary society.
IED Barcelona has launched a new series of participatory events based on current issues with the presence of prominent opinion leaders. The creator of the spray-on fabric that went viral at Paris Haute Couture Fashion Week, Dr. Manuel Torres, was the first guest.
On the occasion of the inauguration of the fair, Josep Gonzàlez-Cambray talked with Andrea Marchesi, Director of the Design School.
After a very successful in person event we decided to expand the chance to have a friendly dialog with Rodion Usaev, IED Milano graduate in Product Design, who is an expert in the field of industrial design.
The company founded by IED Barcelona BA in Fashion graduate Alba García, along with Anna Canadell, has established itself as one of the most promising start-ups in the fashion sector.
10 suggestions encapsulated in a manifesto designed by students for the entire IED community. Small actions and virtuous behaviour that are ironically transformed into everyday good practice.
The exhibition will be open until next February 26th at Fundación Francisco Giner de los Ríos
Students of the Master in Design for Sustainable Fashion Technology review the classic The Beetle model with two proposals based on a circular, repairable and updatable design.
57 scholarships to support young talents interested in attending a Master course in Italy or Spain.
A two-year initiative to research the role of the transparency manager inside the fashion industry
Rina Tollio, Creative Talent Acquisition for OTB Brands, will hold a guest lecture to the IED Fashion Student
Fashion Marketing and how important is to know how to communicate a product.
Over the last two decades, the Fashion market has gradually embraced and incorporated technologies into the retail system, opening up to new opportunities in terms of communication and distribution strategies, pushing for greater integration between physical and digital systems.
Las Manuelas - Art Series is the newest edition of the Las Manuelas Project supported by IED
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
Talk with Andrea Selvi, International Business Develop. & Buying Manager at YOOX NET-A-PORTER GROUP and mentor of The IED Master in Fashion Merchandising and Buying
Talk with Danielle Kwateng, journalist, editor, entrepreneur, Executive Editor at Teen Vogue and mentor of The IED Master in Creative Direction For Fashion
CircularInnoBooster Fashion and Textile (F&T) is a COSME project of the European Union that aims to transform companies in the fashion and textile industry into sustainable, circular, and regenerative ones.
Talk with Margherita Maccapani Missoni, Entrepreneur and Creative Director and mentor of The IED Master in Fashion Business
Talk with Theo Grassl, Member of the Executive board of the Fashion Council Germany and mentor of the The IED Master in Fashion Brand Management
Talk with Elizabeth Bowring, Head of Catwalks at WGSN and mentor of the The IED Master in Fashion Trend Forecasting
With the new fashion master programs at IED, five international mentors, leaders in their fields, guide students into a broader future.
IED collaborates in this edition of DWP through a virtual conference given by Alina Emira, Fashion Director at IED Kunsthal Bilbao
Creative Director at ETRO and Leather goods Head Designer at Fendi. Internationally recognized as one of the most innovative and exciting voices in made in Italy fashion.
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Our Alumni Luis De Javier has dressed the artist for the art work of her last album.
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
"TAKING YOU BEYOND”, THE IED ALUMNI EVENT IN VIA SCIESA MILAN FROM 7 TO 11 JUNE.
This will be a series of meetings and interviews to tell what happens after graduating from a master's degree.
Students take us through their thesis projects, from behind the scenes to company satisfaction.
S4Fashion is a sustainability for fashion programme impulsed by the European Union.
The projects chosen are the result of a creative process developed in different stages: from research to the final proposal.
IED Network offers 109 scholarships for its Master courses held in Italy and Spain.
Due to the pandemic on 2020 the digital exhibitions took the place of the classic end-of-year physical showcases: IED has made a virtue of necessity.
The Istanbul Fashion Film Festival is the only event in Turkey to showcase a selection of short films dedicated to communicate fashion in an artistic way
IED Barcelona Design University has been selected by the international web magazine specialised in fashion Fashionista as one of the Top 25 Best Fashion Universities in the World in 2017.
Being part of a big school network, included in crucial districts of “made in Italy” production processes, IED courses are a unique opportunity for students to be involved, attracted into fashion production.