Interior Styling and Spatial Narratives
Florence
ENG
Master
Language
English
Start date
April 2027
Frequency
Full time
Fruition
On campus
Duration
6 Months
Course Coordination
Benedetta Rossi
Price
EU/EEA resident students: €15.300
Non‑EU/Non-EEA resident students: €17.300
Between image and experience, space becomes storytelling.
Today, the interior stylist is a designer of visual narratives, able to read contemporary languages and transform space into a cultural device—narrative, sensory, and communicative. Retail, fashion, hospitality, exhibition design, and temporary installations are the key contexts where these skills find their fullest application, driven by a growing demand for hybrid profiles capable of connecting interior design, visual culture, styling, and storytelling.
Contemporary spatial design is a complex ecosystem: images, bodies, brands, and content constantly intertwine and need to be orchestrated with coherence and intent. In this scenario, styling is not a decorative gesture, but a design practice that builds meaning, guides perception, and makes spaces communicable, recognizable, and “activatable” for diverse audiences—between the physical and the temporary, between experience and narrative.
The Master in Interior Styling and Spatial Narratives trains professionals to navigate this complexity, developing theoretical, design, and editorial skills with a focus on concept building, the quality of staging, and the ability to translate an idea into environments that are coherent, communicable, and professionally applicable. The program combines theory and practice, spanning the phenomenology of space, visual culture, design methods, styling cultures, the history and theory of exhibition and narrative spaces, interior publishing and spatial storytelling, alongside representation techniques. Workshops, guided reviews, meetings with professionals, and moments of exchange with the creative and production worlds support students in shaping a distinct design identity.
The Master takes students from research to the definition of a professional profile through an immersive experience that integrates lectures, labs, workshops, and design activities with concrete outputs connected to contemporary space. Students work on visual research and concept development, exploring space as a contemporary narrative practice; they develop projects applied to exhibition, retail, hospitality, and temporary spaces, consolidating a structured methodological approach; and they complete a final project and portfolio, building a coherent, professional, and fully communicable presentation.
Upon completion of the Master, graduates are ready to work for creative studios, brands, cultural institutions, creative agencies, and organizations across fashion, design, publishing, retail, and hospitality—bringing skills that connect design, image, and experience, and that transform space into an effective, recognizable contemporary narrative.
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