Product Design

Undergraduate Courses - Milan

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The course’s objective is to train Product Designers who can deal with the evolution of the traditional relation between Designer and enterprise towards a new scenario.  Nowadays professionals in Design are called to broaden their competences by stepping in not just on the product - the visible part of a project - but also on the related service, the intagible part connected to the relation among product, user and the surrounding system. 
The Product Designer shows those methodological competences allowing to design objects, strategies and services in the light of researches and market analysis, useful to industrial, self or artisanal productions. Thanks to a user-centered approach, his work is featured by sympathy between people and projects sustainability. 

Title –This BA is recognized by Italian Ministry of Education Research (MIUR) as an Academic Diploma Level I and awards 180 credits.

  • Credits
    180
  • Start date
    October 2019
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    English

Check the webpages dedicated to the creative professions: Product Designer.

Context – The Product Designer profession is experiencing a great change, besides designing as a freelance or within a professional studio, he is demanded to directly enter the job market becoming a self-made man, entrepreneur and producer of his own ideas.

Methodology and structure – In three years, students acquire the worldwide famous Italian design culture, with origins in Leonardo’s genius, capable of expressing works of great aesthetic, functional and emotional value. 

To undertake a professional career, students get a wide range of competences: cultural, technical and based on project development. Cultural elements connected to design, architecture and art are analysed but also sociology and anthropology, necessary to comprehend and interpret the evolutionary phenomena of behaviour, the main subject of design. 
Students are introduced to marketing, a fundamental tool for analysing brand values and corporate market positioning of the companies they work with, and for reading and anticipating consumer needs and trends. 

Students develop their own solid project development method that, starting from ethical, social and sustainability values, allows them to acquire a mindset for strategic design. This design method is completed by the study of tools to develop, assess and explain a project: the pencil, 3D modelling software, rendering, lab work for the construction of models and prototypes using 3D printers. Thanks to the electronic prototyping platform Arduino, students are able to experiment the interaction between functions of the object and people’s behaviour. 

Career opportunities - Product Designer, Service Designer, Concept Designer.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Federica Bosoni - Course coordinator

Federica Bosoni - Course coordinator
Federica Bosoni took a diploma in Interior Architecture at IED Milano after gaining work experience in architecture and design studios in the fields of graphics, interior design and events organization. She has worked at the European Institute of Design since 2006 in the organization and teaching of both the oneyear courses and the three-year courses in English.

Giacomo Bertolazzi

Giacomo Bertolazzi
Graduated in Interior Architecture at IED in 1994, he collaborated at the Futurarium project organizing international workshops held by Gaetano Pesce, Ron Arad and Ettore Sottsass among others. Since 1995 he's been working for IED Milano as Teacher and Product Design course Coordinator, along with his freelance activity. 

Marina Botta

Marina Botta
Architect, PhD at Politecnico in Milan and KTH in Stockholm and Environmental Designer graduated at MIT, Boston. Researcher on building and urban renovation with respect for the existing and sustainability. She has cooperated with several universities, public housing authorities and Stockholm planning office. To IED students she proposes a design approach based on the awareness of the environmental issues.

Davide Dell'Orto

Davide Dell'Orto
Bachelor in Product design at IED Milano, Master course degree in Product design at IED Milano. Prototype maker, modelling lab teacher, specialized in the development of prototypes and in brainstorming groups management. Collaboration with design studio Giallo 108 and modelling studio Elaboratorio. He collaborates with the IED Design School as modelling teacher and laboratory assistant.

Mattia Parlangeli

Mattia Parlangeli
After a degree in Industrial Design at IED Milano and an internship in Sottsass Associati, he starts to work mainly in art and graphic design field. After the Master in Graphic Design Management at IED, he founded Bureaucracy.ws Design where he works as Director of the company. Personal website

Ruggero Prandi

Ruggero Prandi
Graduated in Product Service System Design, he has always connected the passion for industrial design with the interest for marketing. Expert in project management in both Media and Communication Sector on international scale, nowadays he’s coordinating integrated marketing projects for Italian insurance industry’s top players.     

Antonio Salvi

Antonio Salvi
Architect and Designer, he started his career working in the engineering field and then, as Project Manager, in the research on polymers and new materials for ENI group, until he turned to design. His business is currently focused on structural packaging design and high education. He is the author of Plastica Tecnologia Design.   Linkedin 

Elisa Saporiti

Elisa Saporiti
She is a Product Strategic Designer graduated at the IED Milano. Since 2003 she’s been engaged in global development of products, from the research to final aesthetics for clients such as Head, Gardena, Nolan, Britax, Chicco and others. Over the years, she has gained significant experience in color design. Linkedin

Gabriel Weirich

Gabriel Weirich
Gabriel Weirich graduated in fashion at the Polytechnic of Hamburg in 1991.He took his master in design at the Domus Academy in Milan 1992. From 1993 to 1997 he worked with Correggiari, Zegna e Galante as a style and research consultant in the home collection section. In 1998 he founded his own studio for industrial design and trend reasearch. Since then he is working for several companies like: WMF, Leonardo, Ritzenhoff, San Patrignano Design, Felissimo, Bassetti, Schönhuber and Image.

Stefano Moscatelli

Stefano Moscatelli
Architect with PhD in Architecture, urban design, conservation of housing and landscape. He won many awards for his projects. Currently he teaches at IED, at Politecnico di Milano, and at the Spring Semester of the University of Southern California. He is the author of the monographies On the road: Milano, 2015, Archibook Expo 2015, Zurigo. The quest of the essential, 2006, Senso e forma dell’architettura contemporanea. Le tecniche del comporre, 2009 and of a few itineraries of contemporary architecture for the magazine Area.

Paula A. Callejas Greiffenstein

Paula A. Callejas Greiffenstein
She worked within the Domus Academy Research Center (D.A.R.C.) and collaborate with some studios/companies in Italy (Italform, Mdp, Francesca Valan, Linea Sette) participating in different industrial, graphic and research projects, and approaching different field from: materials, colors and trends to environmental design, working  individually and in interdisciplinary teams.

Matteo Moscatelli

Matteo Moscatelli
Architect and PhD, he teaches at Politecnico in Milan, at IED and at the University of Southern California. He writes for the magazine Area. He published Zurigo. La ricerca dell’essenziale and Senso e forma dell’architettura contemporanea. He received awards in architectural and urban design competitions. Personal website Linkedin

Filippo Protasoni

Filippo Protasoni
Born in 1980, he studied in Italy and Norway. During his studies in Product and Interior Design, he has developed his own project methodology, which led him to display his works at the Salone 2004. After several collaborations with international studios such as Emmanuel Babled and Pierandrei Associati, he founded his own studio, working on furniture and lighting, retail spaces and hospitality, art and design exhibits. Member of ADI and Teacher at IED and Politecnico in Milan.

Filippo Tazzari

Filippo Tazzari
Graduated in applied arts, since 1997 he’s been working in the field of design, mosaics and virtual elaborations. Besides numerous collaborations with architects, design studios and art ateliers, he took part at various exhibitions in Milan, Ravenna, Paris, Strasbourg and Miami. Since 2001 he’s been teaching Digital Graphic in various institutes in Lombardy.

Carla Sedini

Carla Sedini
After a Master degree in Sociology, she got a PhD in Quality of Life in the Information Society. From 2014 she’s been working as Contract Professor at Politecnico in Milan for the course Processes of social innovation through design.

Simone Bonanni

Simone Bonanni
Graduated at IED Milano in 2011 with the project Atmo, awarded with a Honourable Mention at the 23rd ADI Compasso D'oro Award (Targa Giovani). In the same year he began his professional career working at Valerio Sommella design studio in Milan. In 2012 he worked at BPM Studio in Milan as Product Designer, the he joined the Marcel Wanders team in Amsterdam. Here he worked for clients such as Olivari, Bisazza, Magis, Moooi, Poliform, Alessi and many others. Back from The Netherlands, he settled down in Milan and opened his design studio.

Chiara Spagnoli Gabardi

Chiara Spagnoli Gabardi
She graduated in Political Sciences and got Masters in Screenwriting & Film Production. She is a Film Critic, Journalist Member of the Foreign Press Association in New York & Italian Association of Journalists in Milan, Filmmaker and Visual Artist. Her paintings have been exhibited in Milan, Rome, Venice, London, Oxford, Paris, Manhattan.

Maddalena Tibertelli De Pisis

Maddalena Tibertelli De Pisis
With a Master Degree in Contemporary Art History at Università Statale in Milan, she is Art Historian and Archive Curator. After an experience working for Artforum and the Brooklyn Museum in New York, she is now manager and curator of the archive of the Associazione per Filippo de Pisis in Milan, as well as for other art artists’ archives of the 20th c. Since 2012 she is PhD student at the Sorbonne in Paris. 

Federico Cassani

Federico Cassani
Graduated in Urban Planning from Polytechnic in Milan and specialized in Urban Design at the South Bank University in London. Expert in urban and transport planning, he was Responsible for sustainable mobility at Systematica. Co-founder of MIC Mobility in Chain. Professor at IED Milano and Domus Academy. Project Manager for over 50 sustainability masterplans and groundbreaking projects such as the Transport Assessment Plan of Tripoli and Benghazi in Libya and the transport consultancy for a new foundation city in Egypt. 

Bilge O. Porro

Bilge O. Porro
Product Service System and Interior Designer, she works at spark, a Reply company dealing with business development programmes for top players in the Italian and European markets. She uses design as an instrument to enable and accelerate the fulfilment of strategic and operative objectives in the different areas within an organisation, thanks to the experiences she had in Italy and abroad in the fields of interior design, product & communication design, ux design, service design, and the skills developed in the organisation and support of international workshops.  

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