24 September 2022
Visual Communication students at IED Barcelona have designed the graphic identities and communication strategies for a pilot test at the Palau de la Música Catalana intended for an audience under 35 years of age.
The Graphic Design and Creative Advertising and Branding students investigated the graphic heritage of this cultural institution at the Orfeó Català Documentation Centre (CEDOC). They also analysed the musical interests of the youth population and have drawn on new technologies to create their final year projects.
The resulting proposals are very varied: the creation of custom typographies from the posters of the last 100 years of history of the Palau; strategies to unite urban music with classical music through street art; short-format activity programming; one-line illustrations inspired by the movement of the conductor’s baton; and a roadshow with representatives of the Palau to make the city aware of the new programming and establish a new channel of communication between the institution and the public.
Flux, by Camilla Villegas: a proposal with urban overtones that uses the colour flux pink, guerrilla marketing posters and social media applications to give it a touch of modernity.
Sotapalau, by Jonatan Torreblanca: a proposal that embraces the underground, with the dominance of the colour red on a white background and images of young urbanites enjoying the moment.
Melomaniac, by Anastasia Ozhog: is a nod to lovers of classical music, while appealing to the idea of being part of a club.
Luthier, by Claudia Gustems: the proposal includes a platform where the Petit Palau connects with young audiences as well as the design of the 'Luthier van', a caravan that moves around Barcelona offering content related to classical music.
Pont al Palau, by Xabier Isasti: personalised typography based on research into the graphic heritage of the Palau de la Música Catalana throughout the last century, with an intensification of traditional colours to provide modernity.
<35, by Baseem Munawwar: with black and white as the colour palette, the illustrations in the proposal are inspired by the movement of the conductor’s baton in the air.
The video Change to live – New Crafts Digital Revolution II by Jordi Cussó, Teacher at IED Barcelona, is part of the ‘Mostra on the Road’ exhibition, an initiative to bring the activity of the 4th edition of the International Crafts Audiovisual Exhibition to the Catalan territory.
On the occasion of the inauguration of the fair, Josep Gonzàlez-Cambray talked with Andrea Marchesi, Director of the Design School.
IED Barcelona students’ proposal to revitalise the commercial area of Paseo de Gracia will become a reality throughout 2023 and 2024.
A panel of experts moderated by IED Barcelona analysed the role that design energy has for people and the environment in the round table “Light and Energy: Habitat and city”.
The exhibition will be open until next February 26th at Fundación Francisco Giner de los Ríos
Slow Light by IED Barcelona is a collaborative proposal that works without electricity and delighted the festival’s jury.
Pasarela, the catering establishment in the Gracia neighborhood formerly known as El Molinet, has a new logo and interior design carried out by IED Barcelona.
Two more models of virtual reality glasses: the Pico Neo 3 Pro EYE and the Pico Neo 3 Pro.
Its objective is to promote local commerce in the city thanks to the transformative power of design.
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
‘Llantiol Teatre’ by Thinh Truong, third-year Motion Graphics student at IED Barcelona, has received the Wix Playground in the best Graphic Design category.
“Books are the plane, and the train, and the road. They are the destination, and the journey. They are home".
How do we construct and explain stories? How do we use technology to improve new realities and formats? How do physical space and the virtual environment coexist? What aspects define good design in virtual worlds?
IED students will explore alongside members of ONCE possible responses to the difficulties faced by this community with relation to everyday objects.
The installation has succeeded in recreating an oasis of calm and a connection with nature in Poblenou’s Parc del Centre.
Third IED Barcelona Master Talk 21/22
‘478’ is the installation with which IED Barcelona was present in the special edition of Llum Barcelona.
An interactive installation to create our own virtual identity and an immersive journey through a 3D “wonderland” are the proposals that IED Barcelona and IED Milan presented at the SónarCCCB 2021, driven by Sónar.
The projects chosen are the result of a creative process developed in different stages: from research to the final proposal.
A project focused on the current needs of cities and their citizens, the integration of technology and respect for the environment.
IED presented the MixCities and 2020+20 projects at the extraordinary edition of Sónar+D, which took place on September 18th and 19th at the CCCB.
The proposal, selected from 93 national projects, addresses the impact of current mobility restrictions on student travel.
Due to the pandemic on 2020 the digital exhibitions took the place of the classic end-of-year physical showcases: IED has made a virtue of necessity.
IED Barcelona has been involved in the new headquarters of the Italian Consulate in Barcelona, with a graphic proposal.
Innovative alternatives for mobility, spaces to reconnect with nature, sustainable fashion collections and new services focused on user experience.
Virtual innovation is gaining increasing importance, and for creatives, it is a great tool to transform and improve society.