Three innovative, multidisciplinary and demanding proposals that anticipate new visions of the creative industry
News
IED Barcelona’s digital culture at OFFF Festival
Date
09 April 2024
What it is like to live as a multidisciplinary artist, using your identity as a means of expression; the memories of the inhabitants of Colonia Güell translated into new forms of ‘language’ — textile, graphic and digital; and an art and design collective of Latin American women closing the gender gap, inspired by the classic “Yellow Pages”. These are the three projects with which IED Barcelona participated in the 2024 edition of OFFF, the benchmark festival in creativity, digital art and emerging talent, which took place from 4 to 6 April at Disseny Hub Barcelona.
Three innovative, multidisciplinary and demanding proposals conceived by two alumni and a current student from the Design School that anticipate new visions of the creative industry through IED’s digital culture. The projects, which mix art direction, graphic design, web design, fashion, the performing arts, branding, motion graphics and 3D, also reflect the School’s social commitment to design. The projects could be seen on “The Next Us” platform that the festival allocated to emerging talent from the main design schools in Catalonia.
“The way of representing the visual arts in these three proposals is undoubtedly very powerful, and moves away from convention. These creations experiment with different audiovisual languages and formats, even exploring the use of one’s own body as if it were a canvas. Furthermore, they do so from a place of purpose, understanding design as a tool for change,” explained Mery Glez, Head of the Visual Arts School at IED Barcelona.
The projects
“How to become your projects (and survive)” by Carla Amat (TAWA), a multidisciplinary artist from Barcelona who graduated in Graphic Design, and Graphic Designer at SAUVAGE.TV, tells us what it is like to live according to an identity that is constantly adapting to the projects you create.
The proposal addresses the creative process behind the concept of “360 Design” and what it implies in one’s daily life from a physical, statistical and psychological point of view, using one’s own identity as a form of expression.
A work of powerful audiovisual strength where TAWA draws upon her knowledge in art direction, fashion, music and editing.
“Unwoven Memories” by Thinh Truong, graduate in Graphic Design, Motion Graphics and Video pathway, transforms the memories of the inhabitants of Colònia Güell into a new form of 'language' using binary code and translates them into a physical tapestry, a new typography, a memory book and an audiovisual projection.
“Todas Musas” by 4th-year Graphic Design student, Motion Graphics and Video pathway, Lia Ferreiro, is a project encompassing conceptualisation and brand identity, art direction, web design, editorial design, motion graphics and 3D, with the mission to showcase and empower Latin American artists.
The collective works as a directory, displaying them according to their location and discipline by way of a website and a printed publication inspired by the classic “Yellow Pages.”
“How to become your projects (and survive)”, “Unwoven memories” and “Todas Musas” can be seen on “The Next Us” platform that the festival allocates to emerging talent from the main design schools in Catalonia. It will be located on floor 1 of Disseny Hub Barcelona.
“How to become your projects (and survive)”, by Carla Amat (TAWA).
“Unwoven Memories”, by Thinh Truong.
"Todas Musas", by Lia Ferreiro.
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