Lara Serrano, alumnus del IED Barcelona:  “Participar en la MBFW de Madrid es una gran oportunidad”


22 September 2023

The proposal mixes tradition, modernity and craftsmanship

After experiencing the Madrid and Barcelona fashion weeks this spring, Lara Serrano, an IED Barcelona alumnus, travelled to the capital again in September to participate in the Allianz EGO Showroom at MBFW Madrid with her brand Laretta. She was one of the 15 brands competing for the Allianz EGO Confidence in Fashion award for emerging designers; an experience that she has described as “a magnificent opportunity to make the brand known and for my clothes and my collection to gain visibility.”

Serrano, who completed the Master in Fashion Marketing and Communication, presented a proposal that mixes tradition, modernity and craftsmanship, and in which the beauty of local customs stands out. The designs make a commitment to large volumes, sustainable fabrics and local production.

The next step for the young designer will now be to “dedicate my time to creating a new collection and trying to get a show on the Allianz Ego catwalk soon.”

IED wishes her every success, and we will continue to closely monitor her career.


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