Students from the BA (Hons) in Fashion Marketing and Communication at IED Barcelona have investigated topics that play a fundamental role in the way we currently interact with each other, consume and project ourselves.
News
New world, new strategies, new communications
Date
05 July 2022
Students from the BA (Hons) in Fashion Marketing and Communication have investigated some of these topics in their final projects. Before finishing their degrees, they must address some critical issues affecting the fashion system today. But that’s not all; they must also investigate how marketing and communication are evolving, the role that new technologies play in the emergence of new languages, the role of society and its interests, and the strategies that companies employ in a bid to move closer to the youngest users.
Further, in this edition, students have focused on topics that go beyond the world of fashion but play a fundamental role in the way we currently interact with each other, consume and project ourselves. In short, they reflect the changing lifestyles of the contemporary world.
The role of nudity in art, communication in times of global crisis, country branding, interpersonal relations in the era of social networks, the universe of horror films as a strategy for impulsive consumption, and social movements as a discursive business tool are some of the topics that have been developed.
A selection of some of them are outlined below:
Inés Gibernau
Andreas Bernardo Petersson
Luca Simone
Catinca Negut
Eduardo Tornero
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