05 July 2022
Students from the BA (Hons) in Fashion Marketing and Communication have investigated some of these topics in their final projects. Before finishing their degrees, they must address some critical issues affecting the fashion system today. But that’s not all; they must also investigate how marketing and communication are evolving, the role that new technologies play in the emergence of new languages, the role of society and its interests, and the strategies that companies employ in a bid to move closer to the youngest users.
Further, in this edition, students have focused on topics that go beyond the world of fashion but play a fundamental role in the way we currently interact with each other, consume and project ourselves. In short, they reflect the changing lifestyles of the contemporary world.
The role of nudity in art, communication in times of global crisis, country branding, interpersonal relations in the era of social networks, the universe of horror films as a strategy for impulsive consumption, and social movements as a discursive business tool are some of the topics that have been developed.
A selection of some of them are outlined below:
Andreas Bernardo Petersson
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
A proposal that speculates about future events focusing on design’s role
A pioneering venture funded by the EU program ‘Horizon 2020’
Istituto Europeo di Design publishes the winners of the scholarship contest for the Master of Design and Innovation Programmes (MDI) at IED Madrid and IED Barcelona.
Fashioners of the World 2022 celebrates the end of the fashion students’ educational journey with a wide variety of proposals that all share a fresh and innovative vision of the fashion world.
IED in collaboration with Feeric Fashion Week, will award one special merit-based scholarship to attend the Summer Course in Fashion Trend Investigation held in IED Barcelona campus in July 2023
Organised by Barcelona Centre de Disseny, the graduates of the class of 2021 were actively involved in two restaurants along the route.
Two projects from the interdisciplinary subject Food Design System have been presented at the latest meeting of EDIVI.
The largest European meeting to raise awareness about the implementation of activities and projects aligned with the European Green Deal.
A master class, organised in collaboration with Cultura Inquieta and Renault, around the different phases of creative production.
‘Llantiol Teatre’ by Thinh Truong, third-year Motion Graphics student at IED Barcelona, has received the Wix Playground in the best Graphic Design category.
‘Suspended in transition’ is the theme proposed for this year’s edition; a motto that encourages designers to embrace uncertainty as an arena from which to reflect, to step out of their comfort zones, and to explore alternative futures.
The school is present at the event with a textile flower workshop that highlights the value of sustainable fashion through the use of repurposed haute-couture fabrics.
“Books are the plane, and the train, and the road. They are the destination, and the journey. They are home".
IED Barcelona Design School thus reaffirms its position as an international benchmark education institution in Design and Fashion studies within Spain.
How do we construct and explain stories? How do we use technology to improve new realities and formats? How do physical space and the virtual environment coexist? What aspects define good design in virtual worlds?
The 2022 edition is being held under the theme ‘Re-Generation, Design and new technologies for a sustainable future’.
IED Barcelona will be part of the Saló de l’Ensenyament from 16 March to 20 March.