360 UK Credits
A unique program, taught in English, at one of the best Fashion and Design schools in the world to give aspiring digital professionals the resources they need to create value and make a difference in brand management, marketing and communication.
Cultivate your passion and talent, learn to use strategic, creative and digital management tools to find your feet as a Marketing and Communication specialist in the fashion industry. This 3-year English-taught program in Fashion Marketing and Communication, with the option of a fourth year, opens the doors to an innovative, strategic and creative profession.
You’ll learn the ins and outs of fashion business management, proposing new solutions for a range of management areas: Marketing, Editorial, Trends, Retail, Styling, Content and Communication. Your work will include research, projects, creative concepts, visual and written languages, audiovisual production techniques and the latest software and technology.
Working professionals and lecturers with years of teaching experience will introduce you to the key concepts you need to turn creative talent into creative services on every level of the fashion industry.
The program includes master classes, work experience, workshops, visits to companies, museums, showrooms and art galleries.
This BA (Hons) in Fashion Marketing and Communication offers a unique international approach, a hallmark of the University of Westminster, a learning experience at IED and a living experience in Barcelona, one of the design capitals of the world.
This Fashion Marketing and Communication program is based on practice: in three years, or four if you choose the optional Work Placement Year, you’ll develop communication skills in different languages, a strategic vision, teamwork skills and a capacity for creative thinking and execution under the guidance of specialists working in various areas eager to pass on their experience.
This gives you the grounding you need to enter the professional world with an excellent theoretical background and the skills required to develop any kind of research strategy, concept or visualisation, presenting innovative ideas as projects.
The program, split into modules, gives you a panoramic understanding of the macro-universe that is the fashion world and the skills you need to apply, marketing and communication techniques to offer state-of-the-art solutions that meet the client’s expectations in a constantly evolving, competitive sector.
If you’re passionate about fashion and want to make a difference in key areas such as marketing and communication, this is the program for you. It’s a program for collaborative, creative, analytical people, citizens of the world who are excellent communicators and want to express themselves in the languages of fashion.
It’s for proactive professionals who want to work on ambitious brand development projects or intend to focus their career in other areas of fashion rather than design: communication and marketing companies, social networks, fashion journalism, PR, styling, etc. And if you want to create your own fashion brand you’ll find the program extremely interesting and useful.
IED Barcelona sets the standard for fashion schools in Spain, and that’s not all. It’s one of the best in the world, with a staff of lecturers who’ve already made their mark in the business world accumulating experience and developing their own communication and fashion marketing projects.
Barcelona is one of the sector's European capitals, so choosing this Fashion Marketing and Communication program in the city of Barcelona gives you interesting career options as it’s one of the most cosmopolitan cities in the world, a springboard to the international fashion industry.
You’ll be able to develop your full potential and create your own communication style to offer credible solutions for the challenges of a sector that’s highly competitive, and at IED you’ll acquire the know-how and experience you need to stand out from the competition.
What will you learn?
In the first year of the course you’ll learn the ins and outs of the fashion industry, giving you the confidence to apply a wide range of specialist skills. You’ll also learn to use the best strategies to identify the challenges and opportunities of the market, and learn all about research strategies. Last but not least, you’ll discover the methods you can use to work in an effective and proactive way in specific and mixed contexts, both individually and as part of a team.
FASHION CULTURES AND ART
The History of Art
The History of Fashion & Culture
VISUAL LANGUAGES I
Information Architecture & Data Visualisation
Visual Communication Tools I
AN INTRODUCTION TO FASHION MANAGEMENT
Managing Fashion Systems
AN INTRODUCTION TO FASHION MARKETING
Fashion Product & Textile Culture
Project 1 – Opportunity & Challenge
DIGITAL MEDIA & FASHION COMMUNICATION I
What will you learn?
In the second year you’ll develop original and feasible ideas by analysing concepts at an abstract level. You’ll learn to analyse and evaluate information on the fashion market to take advantage of opportunities. You’ll also learn the most effective processes you can use to define and achieve professional results both individually and as part of a team. In the second year of the course you’ll apply the knowledge you’ve acquired in a more independent, mature way to meet more demanding academic standards.
DIGITAL MEDIA AND FASHION COMMUNICATION II
Digital Media Strategies
VISUAL LANGUAGES II
Visual Communication Tools II
Video Languages & Techniques
THE INDIVIDUAL, SOCIETY & FASHION
Interpreting Fashion Contexts
Culture & Society
Trends & Forecasting
FASHION PR & MEDIA
PR Strategy & Events
FASHION DISTRIBUTION & RETAIL
What will you learn?
In the third year you’ll consolidate and develop the knowledge you’ve acquired in a well-structured and coherent way. With the critical spirit, skills and strategic vision you developed in previous years, you’ll be facing new challenges based on new concepts from a variety of sources. And you’ll have all the resources you need to do this, applying diagnostic and creative skills in the ideation and execution of viable solutions. You’ll develop the ability to take important decisions in a variety of situations. Last but not least you’ll plan how to achieve both personal and team goals.
Innovative Marketing Strategies
Creative Industry Professionals
Fashion & Business Law
VISUAL LANGUAGES III
Fashion & Visual Arts
Fashion Styling, Film & Media
RESEARCH FOR CREATIVE INDUSTRIES
Critical Discussion Lab
Industry Expertise & Insiders
DIGITAL MEDIA & FASHION COMMUNICATION III
Art Direction & Visual Identity
What will you learn?
This course gives you the option to work for a year as a professional in the fashion industry, working with a company in a role that matches the academic requirements of this Module. The work placement year is supervised by the company and IED mentors, and you’ll present a specific project at the end of the year. This is an optional experience in a professional context during the course and is not considered work experience or an internship, so the BA is extended from three to four years and the Work Placement Year will be added to your credits and specified on your University of Westminster degree.
Fashion Communication and Management
Fashion Product Management
Fashion Communication and Management, Marketing and Communication
Fashion Product Management
Fashion Communication and Management
Fashion Business Innovation
Fashion Communication and Management
We are holding one-to-one orientation sessions in Almaty and Astana for all those young talents who are interested in enrolling in any course among IED’s offer.
With her brand Laretta, she was one of the 15 brands present in the Allianz EGO Showroom for emerging designers, competing for the Allianz EGO Confidence in Fashion award at the latest edition of MBFW in Madrid.
Passionate and hardworking professional in the fashion industry since 30 years, Alessandra Invernizzi is currently Senior Account Manager EMEA Wholesale Independents for one of the world leading fashion company: Burberry.
David Leon Fiene IED Barcelona graduate and Professor created a story of identity, community and collaboration—shedding light on our similarities and differences, looking at things anew to celebrate our individuality and bring us closer together
Federigo Gabellieri, Alumnus IED, is an Art Director, creative consultant with a deep experience in fashion and a design industries on both editorial and digital projects, ranging from editorial design, art direction and photography.
Daniele Cavalli is a multidisciplinary artist: music, food, art, photography and fashion are all part of his work.
Preserving biodiversity through design and connecting memories by way of a new audiovisual language are some of the themes addressed in the final projects recognised by the Best Thesis Awards 2023.
Fashion editor and Creative Director, she collaborated with Rizzoli and Condè Nast as a journalist and stylist.
Freelance PR for few avant-garde fashion brands that are presenting their collections at Paris Fashion Week, like Geoffrey B. Small and Un_namable. She has worked for Vogue, Vanity Fair, GQ, Ralph Lauren, Safilo and many more.
Danielle Kwateng, journalist, editor, and Executive Editor of Teen Vogue will be giving a live guest lecture titled "What is Creative Direction?" for the students of the Fashion courses at IED Firenze.
Students in their final year of the Bachelor of Arts, Bachelor of Arts (Hons), IED Diploma and Foundation Course in Global Design will bring their academic stage at the school to a close on 19 June at 6 pm at Aribau Multicines.
Alexis Ferrer, creator of the innovative hair printing technique, speaker of the second session of Mastering your Brain: Technology & Creative Direction.
The first IED Books appointment with Massimo Canevacci: an Italian academic, ethnographer and critical thinker, will present his latest book "Stupore Indigeno. Le culture native in Brasile tra rituali iniziatici e sfide digitali".
IED Madrid has celebrated its Avant-Défilé, an event where we have met two communication projects and 21 collections between which the finalists of the fashion show have been selected
On 22 May, students from the class of 2019-2023 Bachelor’s Degrees will come together at the Victoria Theatre to graduate.
Costume, fashion, interior and music journalist. She worked for years in the editorial offices of Vogue Italia and L'Uomo Vogue, under the direction of Franca Sozzani. She has been set stylist for Casa Vogue and contributor for Vogue Gioiello, Vogue Pelle and Glamour.
Managing Director at IDA, he managed international marketing campaigns for some of the world's leading brands including Dolce&Gabbana, FCA, Ermenegildo Zegna, Campari and Disney.
IED decided to reward those students who commit up front with a special Early Bird discount.
Once again this year, IED Barcelona collaborated with the ASTE association to deliver almost a hundred roses, accompanied by a print inspired by this festival, to the residents of three care homes in the district of Gracia.
To take advantage of the discounts, it is necessary to register within the indicated terms.
Until 30 April, Disseny Hub Barcelona is showcasing “IED Barcelona Manifesto”, an exhibition that brings to life the School’s global, human, strategic and transformative vision of design aiming to respond to the great challenges of contemporary society.
IED Barcelona has launched a new series of participatory events based on current issues with the presence of prominent opinion leaders. The creator of the spray-on fabric that went viral at Paris Haute Couture Fashion Week, Dr. Manuel Torres, was the first guest.
On the occasion of the inauguration of the fair, Josep Gonzàlez-Cambray talked with Andrea Marchesi, Director of the Design School.
After a very successful in person event we decided to expand the chance to have a friendly dialog with Rodion Usaev, IED Milano graduate in Product Design, who is an expert in the field of industrial design.
The company founded by IED Barcelona BA in Fashion graduate Alba García, along with Anna Canadell, has established itself as one of the most promising start-ups in the fashion sector.
10 suggestions encapsulated in a manifesto designed by students for the entire IED community. Small actions and virtuous behaviour that are ironically transformed into everyday good practice.
The exhibition will be open until next February 26th at Fundación Francisco Giner de los Ríos
Students of the Master in Design for Sustainable Fashion Technology review the classic The Beetle model with two proposals based on a circular, repairable and updatable design.
57 scholarships to support young talents interested in attending a Master course in Italy or Spain.
A two-year initiative to research the role of the transparency manager inside the fashion industry
Rina Tollio, Creative Talent Acquisition for OTB Brands, will hold a guest lecture to the IED Fashion Student
Fashion Marketing and how important is to know how to communicate a product.
Over the last two decades, the Fashion market has gradually embraced and incorporated technologies into the retail system, opening up to new opportunities in terms of communication and distribution strategies, pushing for greater integration between physical and digital systems.
Las Manuelas - Art Series is the newest edition of the Las Manuelas Project supported by IED
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
Talk with Andrea Selvi, International Business Develop. & Buying Manager at YOOX NET-A-PORTER GROUP and mentor of The IED Master in Fashion Merchandising and Buying
Talk with Danielle Kwateng, journalist, editor, entrepreneur, Executive Editor at Teen Vogue and mentor of The IED Master in Creative Direction For Fashion
CircularInnoBooster Fashion and Textile (F&T) is a COSME project of the European Union that aims to transform companies in the fashion and textile industry into sustainable, circular, and regenerative ones.
Talk with Margherita Maccapani Missoni, Entrepreneur and Creative Director and mentor of The IED Master in Fashion Business
Talk with Theo Grassl, Member of the Executive board of the Fashion Council Germany and mentor of the The IED Master in Fashion Brand Management
Talk with Elizabeth Bowring, Head of Catwalks at WGSN and mentor of the The IED Master in Fashion Trend Forecasting
With the new fashion master programs at IED, five international mentors, leaders in their fields, guide students into a broader future.
IED collaborates in this edition of DWP through a virtual conference given by Alina Emira, Fashion Director at IED Kunsthal Bilbao
Creative Director at ETRO and Leather goods Head Designer at Fendi. Internationally recognized as one of the most innovative and exciting voices in made in Italy fashion.
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Our Alumni Luis De Javier has dressed the artist for the art work of her last album.
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
"TAKING YOU BEYOND”, THE IED ALUMNI EVENT IN VIA SCIESA MILAN FROM 7 TO 11 JUNE.
Students take us through their thesis projects, from behind the scenes to company satisfaction.
This will be a series of meetings and interviews to tell what happens after graduating from a master's degree.
S4Fashion is a sustainability for fashion programme impulsed by the European Union.
The projects chosen are the result of a creative process developed in different stages: from research to the final proposal.
IED Network offers 109 scholarships for its Master courses held in Italy and Spain.
Due to the pandemic on 2020 the digital exhibitions took the place of the classic end-of-year physical showcases: IED has made a virtue of necessity.
The Istanbul Fashion Film Festival is the only event in Turkey to showcase a selection of short films dedicated to communicate fashion in an artistic way
IED Barcelona Design University has been selected by the international web magazine specialised in fashion Fashionista as one of the Top 25 Best Fashion Universities in the World in 2017.
Being part of a big school network, included in crucial districts of “made in Italy” production processes, IED courses are a unique opportunity for students to be involved, attracted into fashion production.