12 January 2023
This trend has seen its rise due to the COVID-19 pandemic taking over our routines and habits: various studies show that consumers who shop in-store, still tend to anticipate their physical purchases with online or mobile researches, whether it is to look for discounts or to discover the newest collections. The “phygital” phenomenon helps brands reach customers in a never before seen way: users spend more time on their phones every year that passes by and being able to track down their wants and needs becomes more and more significant.
A great example of this kind of phenomenon are the latest fashion weeks: the democratization of the runways was embraced by several brands, who incorporated digital elements or channels during the show.
Providing an “augmented” experience, the whole shopping journey shifts its meaning from something just about goods, to a more meaningful involvement that includes the consumer’s active participation. The technological changes are not strictly limited to digital devices, they also took over the physical stores, helping with cutting down costs, speeding up the in-store visits and they made up a great way to stay in touch with the clients even after they left the shop for a seamless purchasing experience.
Learn more about the latest technologies affecting the fashion system with the Fashion Marketing Undergraduate Course!
We are excited to announce the launch of the IED Dream Team, a group of alumni who have become leading professionals in their field, passionate about creativity and community growth: dedicated to endorsing our community projects and creativity
Outfits are the main characters of course but they’re not the only one. There are so many elements, and for sure professions, that make the fashion shows of Milano Fashion Week always so special and catchy.
Learn about all the events of IED Square Fest and sign up for the ones you’re interested in.
IED decided to reward those students who commit up front with a special Early Bird discount.
To take advantage of the discounts, it is necessary to register within the indicated terms.
Fashion Marketing and how important is to know how to communicate a product.
"TAKING YOU BEYOND”, THE IED ALUMNI EVENT IN VIA SCIESA MILAN FROM 7 TO 11 JUNE.
This will be a series of meetings and interviews to tell what happens after graduating from a master's degree.
Students take us through their thesis projects, from behind the scenes to company satisfaction.
Due to the pandemic on 2020 the digital exhibitions took the place of the classic end-of-year physical showcases: IED has made a virtue of necessity.