19 May 2022
From the video game trailer that challenges disinformation on the war in Ukraine, to the music playlist created by a wide range of artists to bridge generational gaps, and the social dating app that even takes culinary tastes into account.
The IED Communication department found success in New York, with 11 undergraduates from the three-year Communication Design programme, returned to Italy with 11 silver pencils received at The One Show: one of the most prestigious awards in the world of advertising and digital marketing.
In fact, each of the three creative campaigns submitted won an award in the Young Ones category dedicated to young designers, with each of the designers thus being awarded one pencil each. These were the Doordash Date project (IED Milan) by Martina Busacca, Federico Catania, Carla Gandi, Nicolò Clausi, and Filippo Fabulli; The Loft project (IED Milan, based on a brief from the Bang & Olofusen company) by Alessandro Azzolini, Giorgia Cavadini, Francesco Cogliati, and Edoardo Dusina; and the True Story project (IED Rome, based on a Warzone - Call of Duty brief) by Lorenzo di Donna and Ilaria Vasari.
“These silver pencils awarded at One Show in New York – the world’s fourth most prestigious award (after the Cannes Lions International Festival of Creativity, the Clio Awards and the D&AD, the ADCI and ADCE Europe awards, where IED graduates have also previously received awards) – makes the European Institute of Design’s School of Communication the most highly awarded school at the international level over the past 3 years,” says Elena Sacco, Director of the IED Milan School of Communication, and IED Director of Alumni Relations. “The sense of satisfaction is even greater considering that the awards were received after a two-year pandemic with alternating shut-downs, thanks to an enormous joint effort made by the IED locations in Milan, Turin and Rome. It’s an excellent sign that underscores the value of never giving up”.
The campaigns awarded at the Young Ones Awards
The Loft: despite the generational differences in terms of preferences and styles, music itself and the profound emotions that it arouses remain important tools for human connection. Hence the idea of exploiting the longevity of a brand like Bang & Olofusen to overcome generational “gaps”. How? With a social experiment involving various musical instruments and 10 pairs of artists, all chosen based on their differences in style, age and personality, bringing them together to create a playlist centred precisely around their diversity. The compilation is available on various media, including a digital series on Amazon Prime, and a collectible vinyl record.
Doordash Date: based on a brief from the food delivery platform, this service is designed to facilitate encounters and acquaintances in an unprecedented manner. The proposal connects potential soulmates based on shared culinary tastes. Ordering similar dishes thus gives users an additional opportunity to strike up conversations with those who have similar tastes. Because food has always been something that brings people together.
Warzone True Story: an idea as simple as it is effective, based on the brief by the manufacturer of the well-known video game (Activision Blizzard). If the Russian people aren’t being shown the whole truth about what’s happening in Ukraine through the official media channels, this can be done using content capable of bypassing censorship. A fake video game trailer that shows the Russian people the real war and the crimes that are taking place unbeknownst to most of them.
The final work of the Master in Arts Management is an event that offers the visitor an innovative and engaging experience to explore the intersection between creativity and culture, hosted by the Galleria Nazionale of Rome
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
10 scholarships to promote the talent of young creatives.
With the awards earned for the campaigns created as part of both the Undergraduate Programme in Communication Design and the Postgraduate Art Direction Lab, IED is still the most awarded Italian creative school internationally in the area of Communication, also ranking among the top ones in the world.
IED is pleased to share the creation of a brand new platform addressed to their creative community – IED Smart Creativity.
“Befriend other students, the professors, your landlord and everyone. IED has a very rich global network of professionals and corporate institutions, benefit from it”.
Awards on the closing night of IF! Italians Festival: IED creativity at the top, ranking first Italian school in the ADCI ranking and 12th out of 64 award-winning institutions and schools this year.
A bronze earned in the experiential marketing category with the campaign for Heinz designed by four recent Communication Design graduates.
Apply now for an Undergraduate course in Italy, starting in October 2023, and get a 15% off your tuition fee.
Il Giro del Mondo in 80 Giorni - 150 anni dopo (Around the World in 80 Days - 150 Years Later) (book by graphic designers from IED Rome), the start-up Potap (a family of filters to purify water, by two product designers from IED Milan) and the tech fashion collection LAGRANDE: SISTEMA are officially competing for the prestigious Compasso d'Oro Award
IED Milano and IED Cagliari kick off the brand new course in Communication Design
IED Milano Alumni in Product Design. He's considered one of the most important Italian contemporary designers.
Manuel Alberto Claro was born in Santiago, Chile. In 1974, he moved to Denmark and since that time he lives in Copenhagen. He graduated as a stills photographer from IED Milano in 1994 and then worked as an assistant photographer in Milan, New York City and Copenhagen before enrolling at the National Film School of Denmark in 1997. He also works on commercials for companies like IKEA, Nokia, and Volkswagen, and on music videos for the likes of FKA Twigs, Paloma Faith, and Rhye. He is an active member of the Danish Society of Cinematographers.
Next February be part of our inspiring Semester courses and develop new skills in an international and engaging environment!
Igor Quagliata wins the award for young talent sponsored by the Rome Jewellery Week
Two IED projects made it to the finals of the historic Umbria-based manufacturer's international competition reserved for students attending Art and Design Academies around the world.
First place went to the start-up Swarmix (by Edoardo Amato, Enrico Canella and Giacomo Pizzoni), focusing on the preservation and repopulation of bees.