15 July 2022
IED Barcelona anticipates and conceives what races of the future will be like: circuits that connect the real world with the virtual one. Virtual obstacles, wild nature in its purest form, races around the world, teams of drivers made up of physical and digital members, and circuits that propose competing by air, land and fire, are some of the proposals.
For each environment and circuit devised, Transportation Design students have designed a vehicle in collaboration with CARNET Volkswagen Group Innovation Barcelona and the CUPRA design team. Among the proposals presented are electric cars that allow the personalisation of the exterior design through the use of holograms, cabins to drive horizontally and provide an enhanced driving experience, modular designs that adapt to different surfaces, and aerodynamic vehicles that fly over salt flats.
The briefing proposed by the automobile company challenged the students to design a new concept of a sports racing car for the digital age. Following the values of the brand, it was required to maintain the essence of sportiness in driving, elevate the user experience, and design a 100% electric vehicle.
Over the course of six months, fourth-year students researched the latest digital trends, such as virtual reality, augmented reality, mixed reality and artificial intelligence, in order to incorporate these technologies into their projects. Some of them even designed a virtual space where they could exhibit their proposals in the form of a showroom. Others gathered influences from the past, such as designs inspired by the Formula 1 cars of the sixties, or reviving the historic Montjuïc circuit.
The video Change to live – New Crafts Digital Revolution II by Jordi Cussó, Teacher at IED Barcelona, is part of the ‘Mostra on the Road’ exhibition, an initiative to bring the activity of the 4th edition of the International Crafts Audiovisual Exhibition to the Catalan territory.
IED Barcelona has launched a new series of participatory events based on current issues with the presence of prominent opinion leaders. The creator of the spray-on fabric that went viral at Paris Haute Couture Fashion Week, Dr. Manuel Torres, was the first guest.
On the occasion of the inauguration of the fair, Josep Gonzàlez-Cambray talked with Andrea Marchesi, Director of the Design School.
The exhibition will be open until next February 26th at Fundación Francisco Giner de los Ríos
De Antonio Yachts, by two IED Barcelona alumni, wins the most sought-after award in the European nautical industry for the second time.
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
What will the world of the future be like? What kind of vehicles will we use? Where will we live? How much will everyday objects change?
All these designs result in THE GREATEST TRIP for a reduced group of passengers. They go beyond mere functionality, enabling people to form connections on the basis of experiences.
Innovative alternatives for mobility, spaces to reconnect with nature, sustainable fashion collections and new services focused on user experience.
Virtual innovation is gaining increasing importance, and for creatives, it is a great tool to transform and improve society.
IED Barcelona Alumni Federico Abascal led the team of the exterior design of Turian, the Hyperloop UPV prototype designed for the Pod Competition 2019 organised by Space X and The Boring Company.