Design del Gioiello

Undergraduate Courses - Rome

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The Jewelry Designer has to combine knowledge of the market, the commercial requirements and the capacity to interpret tendencies, with the ideas born from the culture of design projects, art and lastly fashion.
The Jewelry Designer interprets the trends and the styles of consumers, understanding market requirements, social and consumer dynamics, the formal language, the company philosophy and culture, which become the indispensible matrix used to express the final design project.

The course is recognized by Italian Ministry of Education and Research (MIUR) as an Academic Diploma Level I (180CF).

  • Credits
    180
  • Start date
    October 2019
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    Italian

Get an insight into the creative professions: Jewelry Designer

The course proposes a methodological approach to Jewelry Design and illustrates the most technical components of the job of a designer: it is indispensable knowing about materials, work processes and the technology of transformation for luxury jewelry, goldsmiths, costume jewelry, silver and other objects.

The first year is dedicated to acquiring the basic technical tools, a correct basic design methodology and a solid preparation of transversal cultural themes, regarding the jewelry sector, design and fashion. The learning experience concentrates on acquiring knowledge about the design methods used to create a jewelry collection, the contents of the course modules are directed towards deepening the knowledge tied to the observation of reality, translating the signals and to the development of an initial idea, working with it until transforming it into a product. This means understanding some of the basic techniques (technology of materials, technical drawings and actual modeling, graphics and design software), methodologies (how to organize a design book, from the mood board to the choice of materials, and to the study of forms, from the technical design to the product specs) and culture (history of design, of fashion, psychology and perception of the form, semiotics). The main goal is to develop the capacity to elaborate new forms, to analyze and synthesize reality, develop one’s own ideas and translate their creativity into objects and products, following a precise methodological process.

The second year is designed to deepen one’s skills, in which the method, the tools acquired and the cultural aspects are put to concrete use: the projects (luxury jewelry, body accessories, alternative jewelry, watches, glasses) are dealt with in their various phases of research/development and communication and represent the building blocks of the course of learning. Each subject is thought about as a function of the project: the technical and expressive means, the cultural codes, the approach to fashion marketing and design management are all seen as tools to complete the project: from the search for an inspiring theme, till the product and it’s communication strategy, each phase is monitored and thoroughly explored. The main goal: the management of the creative process, the timing and the mechanisms of project design, until reaching a first stage of tastes and personal competencies, which could describe a “style” in relation to the two basic areas of reference: design and fashion.

The third year is dedicated to an advanced design project in a simulated professional context, and having a complex cultural reference point, tied particularly to the relationship between cinema and fashion. The thesis project represents a moment of growth and autonomy, in which personal intuition is stimulated and critical thinking is developed in the student, which should result in the development of a personal style, original and coherent and transformed into a product. The student should also demonstrate knowhow regarding the efficient placement of his/her work on the fashion market, describing the technical and quality aspects as well as the cost structure tied to the production.

Professional profile: Jewelry Designer, Jewelry Drawing Artist, Product Manager.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Paola Pattacini - Coordinator of IED Roma Fashion School

Paola Pattacini - Coordinator of IED Roma Fashion School
She began her career in MaxMara group as Textile Researcher and Development Manager, then she joined the team of the Architect Gianfranco Ferrè, where she stayed for more than 20 years. She also spent 10 years in Dior Maison, as Fashion Coordinator of the Style Office. Later, she worked for Gattinoni Maison and for Marina Rinaldi. She has been Head of the Accessories at Ermanno Scervino. Currently, she is working for various luxury fashion brands.

Luca Bartoleschi - Course Coordinator

Luca Bartoleschi - Course Coordinator
From 1981 to 2007 he worked in Bulgari group until becoming in 1995 Head and then Director of Bulgari Design Center. In this role he has directed for more than twelve years the conception and design activities of the group's jewelery and watch lines. From 2007 to 2008 he is a Stylist Collaborator for Chimento Gioiellieri jewelery lines. Since 2009 he has an independent activity for consulting, designing and creating jewelery for companies and private clients.

Barbara Brocchi

Barbara Brocchi
Fashion Illustrator. She has worked since 1986 as an Illustrator, Art Director and Product Designer with communication and publishing companies, advertising agencies, fashion companies.   

Gioia Capolei

Gioia Capolei
Jewels Designer in the field of luxury goods and freelance professional for the identification and the design of new high/medium jewelry and goldsmith products, for Italian and foreign companies. She designs high jewelery lines for Swarovsky, Tiffany, Casato, Lancetti, Pepenero Gioielli, Chopard Award, Chimento, Faraone, Gumuchdjian Fils, Gruppo Eclat, Picchiotti, Rajola, Richard Ginori, Sestosenso, Unoaerre, World Gem, Verdi Gioielli. She wins national and international competitions and publishes on various magazines in the fashion sector.

Stefano Cassio

Stefano Cassio
Architect and Designer, he designs interiors, exhibition spaces, furnishings and creative games. He collaborated with the magazine Suono, the newspaper Il Manifesto and other headings. He is the author of Mobili di Palazzo e Percorsi Interni (Kappa edition). Art Director of Studio Cassio - Arte del Mosaico. From 2009 to 2015, he has been president of ADI Lazio, and he is a member of the Scientific Committee for Formazione ADI. Since 1987 he has been involved in teaching and research activities. Responsible of Casa della Città of Roma Capitale.

Domitilla Dardi

Domitilla Dardi
Historical of Design. Graduated in History of Art; PhD in History and Criticism of Architecture. Since 2007 she collaborates with the MAXXI Museum in Rome as external curator of the architecture sector. Since 2007 she teaches History of Design in the Undergraduate and Master courses at IED Roma. Since December 2009 she is delegated to the culture of ADI Lazio. She deals with research and consultancy for various companies and carries out copywriting activities.

Mara De Longis

Mara De Longis
Fashion Accessories Designer. After graduation in Fashion Design at IED Rome, she immediately started working as Accessories and Footwear Designer for brands such as D&G, Versace Jeans Couture, Benetton, Sisley and Sportmax. In 2005 she began working as a freelancer for national and international accessories and prêt-à-porter brands, deepening her knowledge about materials and workmanship. In 2008 she founded her fashion jewelry brand Toi et Moi presented during the Parisian and Milanese fashion weeks to buyers from all over the world.

Enza De Pinto

Enza De Pinto
Since 1988 she deals with goldsmith techniques with specialisation in wax modeling. Her work ranges from jewelry to silverware, from micro-sculpture to high fashion accessories. In her laboratory she creates prototypes for goldsmiths, silversmiths, fashion accessories and high fashion brands. Apprentice and then colleague of the goldsmith Master Hubert Schuster, since 1998 she is also a consultant and professional teacher for training institutions, schools and companies in Italy, Brazil, Colombia, Turkey and United States.

Ilaria Ferrini

Ilaria Ferrini
After her studies in Geology, she graduated in Gemology at Istituto Gemmologico Italiano. To improve the techniques of analysis and classification, she chooses to graduate as diamond analyst at the Hoge Raad voor Diamant in Antwerp. She is an analyst for diamonds, colored gems and pearls for Istituto Gemmologico Italiano. She is a member of a studio of gemologists that offers jewelry reports and consultancy, organises exhibitions and writes texts for the gemological sector.

Bonizza Giordani

Bonizza Giordani
Author of several books about costume and fashion history. Former Editor-in-Chief of Audrey magazine and Curator of CSAC archives in Parma. Scientific Director of Fondazione Micol Fontana. Curator of exhibitions in Italy and abroad, including The Design of Italian High Fashion 1940-1970 (Rome - New York), Valentino, Thirty Years of Magic (Rome - New York), Women Between Chills and Emotions (Museum Boncompagni Ludovisi in Rome, 2002), The Fashion Show, Federico Schubert (Naples, 2004), Sardinia Dresses Fashion (Florence and Cagliari, 2009).

Alessandro Guasti

Alessandro Guasti
Costume Historian, TV Author for fashion programmes (Magazine7 and M.O.D.A. for La7, Oltremoda for Rai1). Since 2008 he collaborates with the Costume Gallery of Palazzo Pitti in Florence, as Head of the Ministerial catalog of clothes and Author of essays for the Museum's publications. Former fashion and art editor for websites (Vogue.it and Exibart) and magazines. He is also Author of publications dedicated to great artists and pictorial movements: the monographs about Caravaggio, Michelangelo, Leonardo and the Impressionists' anthology.

Maddalena Libertini

Maddalena Libertini
Nonfiction Editor and Journalist for ABI and she collaborates as Project Manager with a film production company. After a PhD and a Master's degree in History of Architecture, she worked for publishing houses and TV channels, such as La7, Rai, for which she has been Reporter of the Rai programme ArtNews, and Sky, where she worked as Author and Producer for the programme E!. She dealt with the formalization of teaching texts used by Serial Eyes, Mille Sabords, HBO Europe. She is Member of Kino, cinema-bistro and center for cultural promotion.

Paolo Mangano

Paolo Mangano
Graduated at the Italian Gemological Institute, he opens his own laboratory in Rome where he works for his jewels collection and other different brands in Rome, Milan, Rio de Janeiro and Bahamas: Giorgio Vigna, Hedy Martinelli, Lucia Odescalchi, Pasquale Santoro, Stefania Miscetti Gallery, Campana Brothers, Enzo Cucchi, Paolo Canevari, Astengo De Lama, Barbara Abate Russo and Paola Spinetti.

Susanna Milani

Susanna Milani
After graduation in Jewelry Design at IED Roma, she immediately became part of the creative team of Bulgari Style Office, contributing to the design of the collections of jeweler and fine jewelry. Subsequently, she decided to pursue an independent consulting activity for private clients and companies, planning and supervising the production phases.

Giulia Rossi

Giulia Rossi
Teacher of communication and semiotics in fashion, food and creative subjects, communication manager for companies in the luxury field. Writer of novels, gastronomic guides and academic essays. 

Simona Petrollini

Simona Petrollini
Art Director, graduated in Architecture and specialised in Visual Communication. Consultant for strategies and graphic design, digital and press, in the luxury goods sector. She deals with creative coordination for branding and advertising projects published on Vogue, Harper's Bazaar, L’official, Elle, Vanity Fair, VO +.

Enrico Petti

Enrico Petti
Architect and Video Designer, he works in the studio A.M.Architetti in Rome as Architect and Graphic Designer. As a freelancer he works in the video design field for cinema, tv and theater.

Carlo Maria Sambati

Carlo Maria Sambati
After a training as goldsmith and prototypist in metal and wax, he collaborates with national and foreign companies for the redevelopment of their samples and the design of goldsmith, jewelery and costume jewels, creating models and samples. He deals with research of market trends and product communication strategies. Since 1988 he has been involved in education as lecturer. Since 2006 he collaborates with the marketing department of the Studio Concept in Rome and deals with editing for the luxury sector.

Claudio Siano

Claudio Siano
Designer and Illustrator. After studying Jewelry Design at IED Roma, he began his collaboration with the Institute through training activities. He has worked for various companies in the sector: Rajola, Casato, The 1, TJF, Delfina Delettrez, PDLG Creative Intelligence, Trendvision - Fiera di Vicenza. Currently he is Senior Designer at Artifex Spa, where he deals with design, technical and product development, quality control. He also collaborates with Italian and foreign companies for jewelry collections for Asian and American market.

Alessio Tommasetti

Alessio Tommasetti
Architect, PhD in Sciences of Representation and Relief. Cofounder of Studio D’Arc, an architecture associate studio. Founder and Partner of the startup SHAPEUP Italy, awarded by Lazio Innova, for the digitalization and rapid prototyping in the world of fashion, 2016. Ambassador for Wacom. He deals with architecture, interior and product design, jewelry and accessories design, robotics and bionics, exhibit, prototyping, advanced rendering, video editing, special effects for the audiovisual, indie digital comics. 

Paola Volpi

Paola Volpi
Experimental Jewelry Designer. Since 2001, her jewelery line has been exhibited and sold in the best design shops and museums in the world, including the MoMA in New York, the MCA in Chicago and the Musée des Arts Decoratifs in Paris, as well as in her Roman store. She collaborated with Chimento Gioielli in the research of innovative materials, with Palazzo delle Esposizioni in Rome for the preparation of its bookshop and she also created objects for theatrical productions and films.

Projects