Design Management

Master Courses - Barcelona

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The Master in Design Management combines the sensitivity and methodology of design with the market’s added value creation and management strategies so as to streamline an organisation’s innovation processes.

In today’s world, design is a pivotal strategic tool when it comes to innovation and change (involving organisations, society, technology, business...) owing to its potential to offer co-creative solutions that simultaneously meet the needs of the brand, the market and the company by studying users and their needs. 

This course encourages its professionals to apply specific, agile and innovative methodologies to develop real projects for real companies, thus fostering a culture of innovation and experimentation. As well as talks, conferences and workshops, the course includes two trips to cities around Europe such as Amsterdam or Geneva, ending with a final personal research project.

 

Complementary Module

Check the new Research & Publish Module course, a complementary module with a duration of 6 months, that provides an introduction to the main theoretical and practical tools for research and reflection that are generated in the field of communicating and disseminating projects in the field of design so that students can acquire the skills to document their work correctly, communicate it properly to their target audience and disseminate it through the most appropriate channels. Request more information to your advisor.
  • Credits
    90*
  • Start date
    January 2021
  • Duration
    11 months
  • Attendance
    full-time
  • Language
    English

Methodology

The course is taught by a faculty body of practitioners from Design & Business, through the immersion and practice of different innovation and strategic methodologies, analysis of case studies and the execution of a real-industry project commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. 

The Personal Research Project is is the culmination Master.

Objectives

Overcome disciplinary boundaries in order to grow into key drivers of organizational success. 

Develop into leaders capable of combining creativity, managerial skills and entrepreneurial mindsets within the constraints of Business realities.

Understand how design management can contribute to the creation of sustainable value within the Business environment.

Provide students with Design and Business Management tools that will enable them to become powerful key contributors in the Value Creation Chain, within the corporate environment or as independent professionals.

Develop proficiency in using the tools provided. 

Expand the student’s roles and capabilities in working with innovation teams.

Encourage critical thinking. 

Students profile 

Designers of all disciplines (Graphic Design, Product Design and Interior Design), architects, professionals from Business and Management areas, Marketing and Communication are welcome to join the program.

Job opportunities 

Students who take this course add value to their professional experience in both business companies, design studios and strategy firms, practicing design management in positions such as design department managers, brand managers, design directors, innovation directors, service designers and design strategists. Also work as managers and executive responsible for making decisions about how design is used in the organization, in companies, design and innovation agencies, but also in education and government agencies.

Design managers deal managing teams that might include industrial design, graphic design, service design, environment design, brand identity, fashion design, interface design, interior design, experience design, architecture and engineering.

*Credits

The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree.

 
  • SPECIFIC MODULE

    • FINDING VALUE IN OPPORTUNITIES

      DESIGN THINKING BOOTCAMP
      TRENDS & FORECAST
      STRATEGIC DESIGN PLANNING
      DESIGN RESEARCH

       

    • DEVELOPING DESIGN AND BUSINESS CONCEPTS

      SERVICE AND EXPERIENCE DESIGN
      CO-CREATION
      INTERACTION DESIGN
      SUSTAINABLE INNOVATION AND DESIGN
      PRESENTATION AND STORYTELLING

       

    • BRINGING INNOVATIVE CONCEPTS TO MARKET

      BRAND MANAGEMENT
      MARKETING
      CUSTOMER DEVELOPMENT
      BUSINESS DESIGN
      FINANCIAL MANAGEMENT

       

    • SEMINARS

      PEOPLE MANAGEMENT
      CREATIVITY
      PROTOTYPING
      CULTURAL DIFFERENCES
      INTELLECTUAL PROPERTY

       

    • PROJECTS

      REAL INDUSTRY PROJECTS
      PERSONAL RESEARCH PROJECT (PRP)

       

  • COMMON MODULE

    • DESIGN MANAGEMENT COMMON MODULE

      DESIGNING FOR THE MANY
      DESIGN TOUR
      PUBLIC SPEAKING
      PORTFOLIO AND PERSONAL BRANDING

       

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Olivier Mache

Olivier Mache
Graduated in Architecture in the National University of Architecture of Grenoble and Master in Industrial Design in IED Milano, he has a strong experience in managing design strategies. Consultant in Innovation Management focused on clients. He has previously worked as director of innovation, user experience and design at HP and Decathlon. Coordinator of the Master in Design Management. 

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