BA (Hons) Business Design

Undergraduate Courses - Barcelona

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The BA (Hons) in Business Design provides training for students in the fields of management, design and technology to drive innovation in companies of the 21st century.

Today’s labour market is increasingly demanding a new professional profile that can participate in multidisciplinary teams in charge of identifying innovation opportunities, generating creative ideas and developing and implementing new strategies, products or services. The impact of new technologies and new user behaviours has led to unprecedented scenarios. The rules have changed and many successful companies will not be able to survive if they cannot adapt to this new environment.

The BA (Hons) in Business Design is a course for people aiming to make a contribution to improving the world through user-friendly, technologically feasible and viable solutions for companies.Its three-year programme provides a set of design tools and methodologies that can be applied to companies in order to solve challenges and create valuable solutions. 

  • Credits
    360 UK credits
  • Start date
    October 2019
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    English

The BA (Hons) in Business Design offers an educational path that teaches students how to develop skills in writing and articulation, communication and presentations, negotiations and sale, self-awareness and impact, as well as capacity for collaboration. The key work tools are research, conceptual development, visualisation and prototyping of ideas and projects presentation.

This course blends creativity, business and communication, in order to teach future creative professionals how to develop, coordinate and implement ethnographical market and consumer research to generate insights, brand and product innovation as well as business design, communication strategies and event design.

The first year of this course is focused on acquiring the fundamentals of design, creative economy, project culture and methodology. Students learn to comprehend the influence that art has in business, the relevance of research, communication, public relations, and event and management design by means of visual communication.

The second year involves usage of tools and techniques to develop elaborated projects with companies and offer effective and pragmatic solutions, as well as deepening on how to grasp cultural trends, do research on markets and competition, assess the impact that neuroscience has on consumers’ behaviour, develop communication and branding strategies; in addition to studying the necessary technology to communicate a simple and effective visual message through developing the own creativity and interdisciplinary methodological processes with video techniques and social media.

During the third year, students learn about aspects such as research on emerging markets, collective funding, technical production of events and creation and design of service experiences, everything in order to conceive social and creative business projects. Also, the professional expertise area is chosen (Business Design or Communication and Event Design). In the end, the degree final project is developed in collaboration with real companies, where prototypes are produced. In successful cases, those prototypes will evolve and be manufactured to launch them into the market. Creative management acquires a great relevance through project management and the capacity of implementing the knowledge acquired in the previous years.

 

COORDINATOR

GUNES KOCABAG

Gunes Kocabag is a user-centred, strategic designer with close to a decade of experience applying usercentred design to business problems, particularly in the digital realm.  She has successfully led multidisciplinary teams and worked in complex stakeholder environments in Europe, America, Africa, Asia and Australia.

She currently works as an independent consultant. She has worked globally with corporate clients, start-up’s and non-profit organizations alike to help them develop strategies for their user- facing challenges. She has also collaborated with many companies to train them on Design Thinking and Service Design methodologies, running workshops and coaching sessions.

Born in the UK and grown up in Turkey, she has lived and worked internationally until calling Barcelona home. She holds a bachelor’s degree in mechanical engineering from Bosphorus University, and three master’s degrees: Product Design from Istanbul Technical University, Product Service Systems Design from Milan Polytechnique and Anthropology focusing on Material and Visual Culture from University College London.

She has a deep understanding of user centric research and innovation methods, and a passion for working with disruptive technologies, developing new services, user experiences and business models that provide sustainable value for society and business.

At IED Barcelona, she leads the BA Hons Business Design and the Design Fundamental and Design Management Modules. Her specialties are user research, insight & opportunity identification, service design, user experience design, product and service strategy, workshop design and facilitation.

Duration: 3 years

Start: October 2019

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Idoia García

Idoia García
Management and coordination of research projects in design and new technologies. Creation of digital content for e-learning platforms. Several works in different media and platforms.

Gursel Ilipinar

Gursel Ilipinar
PHD Design Management, specialized in Design Management and Product Management.

Gary Van Broekhoven

Gary Van Broekhoven
He worked in project design and management for big companies, especially in the toy business. He built the first OpenIDEO off-line group and teached innovation-related subjects in universities. His works received many awards in international publications. He’s currently involved in startups’ support and innovation training to corporations.

Sergio Costa

Sergio Costa
He is currently Director and Partner at SR International Consulting. He has more than 15 years of experience in business development and investments in Emerging Markets (Brazil, China, India and Russia) and international business consulting.

Tati Guimaraes

Tati Guimaraes
Designer and owner of Ciclus study. Has won several awards and gained recognition internationally for their projects, some of them are : your product Cavallum , Idea Brasil award for Ecodesign Award ; thw tablecloth Bakus, selected to be distributed internationally and exclusively by MoMA ; in 2011 was mentioned in the Taiwan Design Week as an example of professional welfare power , interaction , sustainability and humanity through their projects.

Enric Bayo

Enric Bayo
His professional career has been focused on helping companies to become more innovative, from both the private - Infonomia - and public - ACC1Ó - sectors. He is currently the Head of Innovation Management at ACC1Ó.

Alex Beltrán

Alex Beltrán
He is one of the leaders of the studio StuffedPi- xels in Barcelona, has worked for clients such as Adidas, TMB, Seat, Volkswagen, etc., developing video and photography post-production projects. Creator of programmed audiovisual experiences for Sónar Barcelona, Design Made Korea or Lowlands. Certified Trainer of Apple Pro and other tools such as DaVinci Resolve.

David Ortega

David Ortega
Manager and Consultant for different multinational corporations such as Volkswagen-Audi, WPP or TUI Travel groups.He has also been a Consultant in Marketing Strategy at Delvico Bates and Kantya Brand Strategies (J. Walter Thompson - WPP), and works for Premium Brands at Barna Consulting Group. He is founding Partner of Essentia Retail Business Consulting.

Gabriel Palacios

Gabriel Palacios
He has been in charge for the Marketing and Communication Department of Grupaje Canario S.L., the leading company in maritime transportation in the Canary Islands, and has been member of the Vodafone team as Project Manager for the implementation of the new image.At the moment he is combining his activity as professor in Marketing between IED Barcelona and Adwars Consulting with the development of a private project on marketing online

Edoardo Fano

Edoardo Fano
Italian law professor in London, UK (1992-1995) ; professor and legal consultant Intellectual Property in Barcelona and Milan (1996 -present) and EU projects in developing countries (2004 - today : Kazakhstan , Chile , India, Croatia); arbitrator WIPO ( Switzerland) for the settlement of disputes between trademarks and Internet domain names.