BA (Hons) Business Design

Undergraduate Courses - Barcelona

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The BA (Hons) in Business Design provides training for students in the fields of management, design and technology to drive innovation in companies of the 21st century.

Today’s labour market is increasingly demanding a new professional profile that can participate in multidisciplinary teams in charge of identifying innovation opportunities, generating creative ideas and developing and implementing new strategies, products or services. 

The BA (Hons) in Business Design is a course for people aiming to make a contribution to improving the world through user-friendly, technologically feasible and viable solutions for companies.Its three-year programme provides a set of design tools and methodologies that can be applied to companies in order to solve challenges and create valuable solutions.

  • Credits
    360 UK
  • Start date
    September 2022
  • Duration
    3 years
  • Attendance
  • Language


Design Thinking is not only taught as a subject but is also present throughout the entire learning process. The students alternate between stages of “diverging” work, in which they have to learn to analyse the context in which they are operating, identify opportunities and generate ideas, and stages of “converging” work, in which they have to find and propose solutions, validate them and implement them. Hands-on learning is therefore an integral part of the students’ experience and they are asked to participate actively in the teaching activities, constantly moving between theoretical input and practical exercises. 


The first year focuses on the basics of design, business and technology. The students explore design at the graphical and product levels and as a key element in communication. They also look at the concept of “user-focused” design. In the area of business, they focus on how to find innovative solutions to complex challenges.

The second year looks in depth at the product research and prototyping stage and familiarises the students with the concepts of user experience and service design so that they can acquire an overall view of the design process as a central management tool for companies in any field. In addition, the students focus on the idea generation and definition process, while closely examining the factors required for managing the legal, financial, branding and communication aspects of business, with an emphasis on the digital world..

In the third year, the students work on exploring design at a more intangible level, such as defining strategies, prototyping services, analysing designs and, in the business and technology section, focusing on defining and implementing innovation processes. Lastly, they have to apply all the knowledge acquired in the three years of the course to develop their final project, in which they are asked to research, define and present proposals and solutions for a real-world corporate challenge. To prepare them to go out into the world of work, the students also touch on the topic of personal branding, in order to develop their own personal brand.

Job Opportunities 

After finishing the course, the students will be able to design and manage strategies in the various areas of a company to create added value for a business and increase its profits. They will be prepared to take on these duties within a company either directly or from a consultancy or strategic design studio.

Their training will allow them to work in innovation departments, managing the uncertainties of the future and incorporating innovation strategies. They will also develop an entrepreneurial mentality that will permit them to design businesses or create start-ups.

They will have the skills needed to work internationally in service design, strategic design, innovation, entrepreneurship and also in the field of communications, both in companies and in consultancies, agencies and studios.


Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Gunes Kocabag

Gunes Kocabag
She is a strategic designer specializing in applying user-centred design to business problems, particularly in the digital realm. Gunes has worked globally with corporate clients, start-up’s and non-profit organizations alike to help them develop strategies for their user- facing challenges.    

Abel Díaz

Abel Díaz
After his MBA at IESE in Barcelona, Abel Díaz started to work in the business side of different fashion companies, like Antonio Miró. Currently, from his showroom StudioSmith, he distributes fashion and beauty products in the Iberian countries, and also, works as consultant of sales, marketing and public relations for different clients like Pitti Immagine in Florence or Portugal Fashion in Porto.      

Álvaro Doladé

Álvaro Doladé
Co-founder in Spain of Flying October, a nordic strategic design company. Advertising Creative for 9 years at Ogilvy & Mather, DoubleYou and J. Walter Thompson with several awards won. BA in Advertising and Public Relations at Ramon Llull University (Barcelona). His mission: to co-create better future scenarios.    

Mireia Dilmé

Mireia Dilmé
Business/tech strategy consultant at the Technology Consulting Department of Eurecat. Expert in the development of exploitation models, technology roadmaps and innovation management tasks of European R&D projects.  Graduated with cum laude in Business Management by Pompeu Fabra University, Mireia has also studied abroad at Harvard University and UCLA.