This program trains graphic designers with a creative advertising mindset to conduct visual communication campaigns enhanced by conceptualisation, brand strategy and art direction.
Graphic Design has taken on a new dimension that ventures beyond its traditional boundaries into a market where designers are expected to build creative communication concepts and strategies into their projects. Succeeding in the world of creativity in this day and age requires an eye-catching portfolio that appeals both to design studios and advertising or branding agencies. Knowing this, a graphic designer has to be capable of conceiving and developing surprising and unique ideas.
This Bachelor of Arts in Graphic Design, pathway in Advertising encourages students to develop a variety of projects with real clients for the first three years and to carry out a Final Course Project with a specific client linked directly to the world of advertising and creativity.
The chosen methodology is known as learning by doing and promotes interdisciplinarity among various fields including design, fashion, and management and design strategies by organising joint workshops and projects.
The syllabus sets a series of learning goals for the student, which become more demanding as the course progresses and end with a Final Course Project for a real client.
– Graphic designer
– Visual communicator
– Creative director
– Art director
– Branding specialist
– Corporate, publishing or packaging image expert
– Content developer
– Brand consultant, digital advertising strategist, interactive brand manager, brand manager
– Social media strategist
Former IED VISUAL COMMUNICATION students are now working for:
Ogilvy, Shackleton, Everis, Tomorro’, Somos, Comuniza, McCann Worldwide, Operation Unicorn, Lo Siento, Pixel Research, Mass Digital, Folch, Duprée, Common Sense, relajaelcoco, Steer Davies Gleave, Stop Stealing My Look, Bestiario, Inoxcrom, etc.
Interior and Spatial design, Fashion Design and Styling, Graphic Design and Visual Communication
Graphic Design and Visual Communication
Graphic Design in Branding
Graphic Design and Visual Communication
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
This will be a series of meetings and interviews to tell what happens after graduating from a master's degree.
With the month of May restart the events of More Than Monday | Inspirational Stories,the digital conference cycle dedicated to the IED community.
‘Llantiol Teatre’ by Thinh Truong, third-year Motion Graphics student at IED Barcelona, has received the Wix Playground in the best Graphic Design category.
“Books are the plane, and the train, and the road. They are the destination, and the journey. They are home".
How do we construct and explain stories? How do we use technology to improve new realities and formats? How do physical space and the virtual environment coexist? What aspects define good design in virtual worlds?
IED students will explore alongside members of ONCE possible responses to the difficulties faced by this community with relation to everyday objects.
The installation has succeeded in recreating an oasis of calm and a connection with nature in Poblenou’s Parc del Centre.
‘478’ is the installation with which IED Barcelona was present in the special edition of Llum Barcelona.
An interactive installation to create our own virtual identity and an immersive journey through a 3D “wonderland” are the proposals that IED Barcelona and IED Milan presented at the SónarCCCB 2021, driven by Sónar.
The projects chosen are the result of a creative process developed in different stages: from research to the final proposal.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
IED Network offers 109 scholarships for its Master courses held in Italy and Spain.
The proposal, selected from 93 national projects, addresses the impact of current mobility restrictions on student travel.
IED Barcelona has been involved in the new headquarters of the Italian Consulate in Barcelona, with a graphic proposal.
Innovative alternatives for mobility, spaces to reconnect with nature, sustainable fashion collections and new services focused on user experience.