Immerse yourself in creative visual communication, learn how to develop advertising campaigns, branding, logos and sales strategies, turn your passion into a professional career.
The Graphic Design, pathway in Advertising course is for aspiring professional audiovisual designers who want to develop the strategic, creative and artistic aspects of audiovisual communication.
This course goes beyond the traditional boundaries of the discipline to give graphic designers the creative mindset needed in the advertising world. During the course you’ll not only create design projects, you’ll learn how to develop visual communication campaigns using conceptualisation, branding strategy and art direction to add value to the campaign.
What’s more, in this degree course you’ll develop a variety of projects working with actual clients, applying what you’ve learnt to your Final Project based on a real brief.
There are 60 places available for first-year students majoring in Graphic Design. Of these places, there is no specific number assigned by pathway or language.
In the course you’ll learn to design everything from a brand logo, name or slogan, to a complete communication strategy.
The syllabus sets increasingly demanding goals as the 4-year course progresses, culminating in a Final Project working for a real company. The course methodology is based on learning by doing, encouraging interdisciplinary interaction with students studying other areas of design in collaborative workshops and joint projects.
The BA in Graphic Design, pathway in Advertising is taught in English, a language that opens up a world of professional opportunities for the future. During your learning experience, you’ll acquire knowledge that transcends the traditional boundaries of graphic design, preparing you for a market where designers must incorporate creative communication concepts and strategies in their projects.
The school collaborates with companies and institutions in the visual communication sector, the best way to gain first-hand experience working in graphic design. All the lecturers are professional designers working in the industry.
This course is for young people interested in communicating in a creative way. If you love making an impact and want to design innovative campaigns, logos, brands and strategies in a variety of different formats, the Bachelor of Arts in Graphic Design, pathway in Advertising is the course you’ve been looking for.
The course is focused on people interested in learning how to create a brand, communicating brand identity in a creative way, understanding how strategies and branding work, and putting it all into practice.
In fact, during your projects you’ll work with real brands. After completing the course, you’ll have all the skills you need to create and shape your proposals in a professional way to make an effective visual impact.
One of the main reasons for choosing the IED Barcelona Bachelor of Arts in Graphic Design, pathway in Advertising course is that, as well as learning all the ins and outs of how communication works, you also acquire all the know-how and skills you need to design everything from a brand logo, name or slogan to a complete communication strategy.
Another advantage is that you’ll be working with real international brands, agencies and firms as part of versatile teams in a creative, multidisciplinary international setting. Last but not least, there’s our teaching staff, lecturers with extensive professional experience in the design sector to guide you on your way in the advertising world.
What will you learn?
In the first year you’ll acquire the basic concepts of design, design culture and project methodology. Lecturers actively encourage you to break the mould, to create and communicate.
Foundation Project I
Representation Techniques I
Project Communication I
An introduction to Marketing
Science Applied to Design
Colour and Form
Foundation Project II
Representation Techniques II
Project Communication II
Technical Drawing I
The History of Art and Design
What will you learn?
In the second year you’ll study the technological and design tools required to communicate a simple and effective visual message, developing your own creative style and interdisciplinary methodological processes. You’ll also learn about software tools like Adobe Photoshop, Adobe Illustrator, Adobe After Effects and more, and how to use your creativity to take effective action in corporate communication initiatives.
Informatics Graphic Design I
Graphic Design Workshop I
The History of Graphic Design
Graphic Techniques in Graphic Design
Graphic Design Photography
Audiovisual Graphic Design
Digital Communication I
Informatics Graphic Design II
What will you learn?
In the third year you’ll be ready to create and apply the knowledge you’ve acquired in projects for actual clients, consolidating your creativity and art direction, understanding all the intricacies of the professional environment. What’s more, you can create a solid portfolio to showcase your work in a professional context.
Graphic Design Strategy and Management
Corporate Identity Project
Project Communication III
Editorial Project and Interactive Communication
What will you learn?
In the fourth year, apart from the obligatory steps, you’ll be developing projects in which all the know-how you’ve acquired in previous years comes together to prepare your Final Project with a real client company.
Multidisciplinary Workshop II
Graphic Design and Visual Communication
Graphic Design in Branding
Interior and Spatial design, Fashion Design and Styling, Graphic Design and Visual Communication
Graphic Design and Visual Communication, Creative and Art Direction
Graphic Design and Visual Communication
Graphic Design and Visual Communication
Graphic Design, pathway in Motion Graphics and Video
To celebrate the 75th anniversary of Defender, International Motors has decided to involve students from the Master's program in Graphic Design at IED Firenze by launching a contest last month in which students designed a special livery.
Inter, communication company Different, and Trident Music are scouting talents among master's students in Graphic Design and Digital Communication Strategy.
The installation, which proposes a creative response to the climate emergency, will be open to the public from 15 to 17 June in the festival’s renewed Project Area.
On 22 May, students from the class of 2019-2023 Bachelor’s Degrees will come together at the Victoria Theatre to graduate.
The World’s most prestigious award show in advertising, design and marketing for students awarded IED with two Bronze Awards in the 2023 Young Ones Student Awards
Graphic design students from the Barcelona school create the visual identity of the shops in the Upper Gràcia area.
Until 21 August, the Albert Musons Cultural Centre will showcase the exhibition of the shortlisted posters for the Festa Major de Gràcia. Among the proposals exhibited are two creations by IED Barcelona students.
IED Barcelona installs solar panels on the rooftops of its Point One facility that will save up to 40% of electricity.
IED decided to reward those students who commit up front with a special Early Bird discount.
Once again this year, IED Barcelona collaborated with the ASTE association to deliver almost a hundred roses, accompanied by a print inspired by this festival, to the residents of three care homes in the district of Gracia.
Two IED Barcelona alumni have created an augmented reality experience to celebrate the Sant Jordi festival in the Gràcia neighbourhood.
Memory, Transformation, Technology, Space and Materials. IED invites you to discover the links between between these powerful words and and the plentiful of events arranged for Milan Design week, the biggest annual design event in the world.
Until 30 April, Disseny Hub Barcelona is showcasing “IED Barcelona Manifesto”, an exhibition that brings to life the School’s global, human, strategic and transformative vision of design aiming to respond to the great challenges of contemporary society.
The video Change to live – New Crafts Digital Revolution II by Jordi Cussó, Teacher at IED Barcelona, is part of the ‘Mostra on the Road’ exhibition, an initiative to bring the activity of the 4th edition of the International Crafts Audiovisual Exhibition to the Catalan territory.
IED, Accademia di Belle Arti Aldo Galli and Kunsthal Centro Superior de Diseño SL have offered 105 scholarships covering 50% of the tuition fee and 45 Tutor positions covering 50% of the tuition fee
On the occasion of the inauguration of the fair, Josep Gonzàlez-Cambray talked with Andrea Marchesi, Director of the Design School.
IED Barcelona students’ proposal to revitalise the commercial area of Paseo de Gracia will become a reality throughout 2023 and 2024.
A panel of experts moderated by IED Barcelona analysed the role that design energy has for people and the environment in the round table “Light and Energy: Habitat and city”.
After a very successful in person event we decided to expand the chance to have a friendly dialog with Rodion Usaev, IED Milano graduate in Product Design, who is an expert in the field of industrial design.
Italian Design Day 2023 theme is "The quality that enlightens" - Design energy for people and the environment
10 suggestions encapsulated in a manifesto designed by students for the entire IED community. Small actions and virtuous behaviour that are ironically transformed into everyday good practice.
The exhibition will be open until next February 26th at Fundación Francisco Giner de los Ríos
Slow Light by IED Barcelona is a collaborative proposal that works without electricity and delighted the festival’s jury.
57 scholarships to support young talents interested in attending a Master course in Italy or Spain.
Pasarela, the catering establishment in the Gracia neighborhood formerly known as El Molinet, has a new logo and interior design carried out by IED Barcelona.
Las Manuelas - Art Series is the newest edition of the Las Manuelas Project supported by IED
Its objective is to promote local commerce in the city thanks to the transformative power of design.
You are going to take part in a practical task dedicated to all those young talents who are interested in Fashion, Visual Arts, Design, and Communication.
IED's commitment is to apply an innovation approach to creative economies through the training it provides in its centers in line with the NEB's themes and action priorities, sharing values, methodologies and tools.
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
Il Giro del Mondo in 80 Giorni - 150 anni dopo (Around the World in 80 Days - 150 Years Later) (book by graphic designers from IED Rome), the start-up Potap (a family of filters to purify water, by two product designers from IED Milan) and the tech fashion collection LAGRANDE: SISTEMA are officially competing for the prestigious Compasso d'Oro Award
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Different visual identities for a pilot project at the Palau de la Música Catalana.
A Ministerial Decree has published the modalities for applying the provisions of the new law.
After two years, returns IED Roma Graduation Ceremony, to celebrate the latest graduates in the presence of teachers, families and friends. Two hundred and sixty-one diplomas were awarded.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Every year the ADG Laus Awards for Graphic Design and Visual Communication go to the best projects selected from over 50 entries in five categories: Graphic Design, Digital Design, Advertising, Audiovisual and Students.
The IED Madrid course has finished this year, but the good news is still coming in. This time it’s awards for the Design school and students.
IED Milano Alumni in Illustrazione e Animazione | Freelance illustrator worldwide considered among the finest of his generation.
This will be a series of meetings and interviews to tell what happens after graduating from a master's degree.
With the month of May restart the events of More Than Monday | Inspirational Stories,the digital conference cycle dedicated to the IED community.
‘Llantiol Teatre’ by Thinh Truong, third-year Motion Graphics student at IED Barcelona, has received the Wix Playground in the best Graphic Design category.
“Books are the plane, and the train, and the road. They are the destination, and the journey. They are home".
14 design, fashion, visual arts and communication creations are the protagonists of the new Amaze! app release
How do we construct and explain stories? How do we use technology to improve new realities and formats? How do physical space and the virtual environment coexist? What aspects define good design in virtual worlds?
IED students will explore alongside members of ONCE possible responses to the difficulties faced by this community with relation to everyday objects.
The installation has succeeded in recreating an oasis of calm and a connection with nature in Poblenou’s Parc del Centre.
‘478’ is the installation with which IED Barcelona was present in the special edition of Llum Barcelona.
An interactive installation to create our own virtual identity and an immersive journey through a 3D “wonderland” are the proposals that IED Barcelona and IED Milan presented at the SónarCCCB 2021, driven by Sónar.
Mario De Libero, a graduate of IED Firenze, is among the finalists with the font Otello Sans in the fourth Olivetti Design Contest.
The projects chosen are the result of a creative process developed in different stages: from research to the final proposal.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
IED Network offers 109 scholarships for its Master courses held in Italy and Spain.
This dissertation coming from IED Milano is entitled ‘Un Quore Sbagliato’ - A Wrong Heart, with an intentional Q spelling mistake in Italian. It is a short animated film that stood out at the latest Giuseppe Laganà Awards.
IED is a partner of the European project of professional training aimed at the development of entrepreneurial skills and competences in young musicians who work in string quartets.
IED Roma and IED Milano are the undisputed protagonists in the Students category - winning first and second place respectively - at the ADCI Awards 2020, which is the most important prize for creativity in advertising communication.
The proposal, selected from 93 national projects, addresses the impact of current mobility restrictions on student travel.
Due to the pandemic on 2020 the digital exhibitions took the place of the classic end-of-year physical showcases: IED has made a virtue of necessity.
IED Barcelona has been involved in the new headquarters of the Italian Consulate in Barcelona, with a graphic proposal.
Innovative alternatives for mobility, spaces to reconnect with nature, sustainable fashion collections and new services focused on user experience.
Virtual innovation is gaining increasing importance, and for creatives, it is a great tool to transform and improve society.