ENG
Language
English
Start date
September 2022
Frequency
Full time
Fruition
On Campus
Duration
4 Years
Credits
240 ECTS
This program trains graphic designers with a creative advertising mindset to conduct visual communication campaigns enhanced by conceptualisation, brand strategy and art direction.
Graphic Design has taken on a new dimension that ventures beyond its traditional boundaries into a market where designers are expected to build creative communication concepts and strategies into their projects. Succeeding in the world of creativity in this day and age requires an eye-catching portfolio that appeals both to design studios and advertising or branding agencies. Knowing this, a graphic designer has to be capable of conceiving and developing surprising and unique ideas.
This Bachelor of Arts in Graphic Design, pathway in Advertising encourages students to develop a variety of projects with real clients for the first three years and to carry out a Final Course Project with a specific client linked directly to the world of advertising and creativity.
Objectives
Year One
Year Two
Year Three
Year Four
The chosen methodology is known as learning by doing and promotes interdisciplinarity among various fields including design, fashion, and management and design strategies by organising joint workshops and projects.
The syllabus sets a series of learning goals for the student, which become more demanding as the course progresses and end with a Final Course Project for a real client.
Professional Opportunities
– Graphic designer
– Visual communicator
– Creative director
– Art director
– Branding specialist
– Corporate, publishing or packaging image expert
– Content developer
– Copywriter
– Brand consultant, digital advertising strategist, interactive brand manager, brand manager
– Social media strategist
Former IED VISUAL COMMUNICATION students are now working for:
Ogilvy, Shackleton, Everis, Tomorro’, Somos, Comuniza, McCann Worldwide, Operation Unicorn, Lo Siento, Pixel Research, Mass Digital, Folch, Duprée, Common Sense, relajaelcoco, Steer Davies Gleave, Stop Stealing My Look, Bestiario, Inoxcrom, etc.