Design Management
Learn how to combine design methods and awareness with effective management strategies to create value and innovate an enterprise.
Barcelona
On campus
ENG
Master
Language
English
Start date
January 2024
Frequency
Full time
Fruition
On campus
Duration
11 Months
Credits
60
Course coordinator
Olivier Mache
Price
€24,700
Break new ground in innovation management, social, organisational and technological change, adopting new business models, co-creating personal solutions based on market interests.
This English Master in Design and Innovation takes the potential of design and incorporates it into business solutions to create value for both company and clients.
During the course you’ll learn to use specific, agile methods to develop real projects for companies with the focus on innovation and experimentation. You’ll attend lectures, conferences and participate in workshops, travelling to two European cities, while preparing your final project.
Design is an important strategic tool for differentiation on the contemporary market. It’s a lever for innovation, offering solutions that focus on co-creation, based on the study of users and their specific needs, so the interests of the brand and company are in line with the needs of those same users. It’s essential therefore for designers to understand the ins and outs of business, to play an effective role in the same. And it’s just as important for business managers to understand the potential of design, how to apply and manage it in different areas of business to contribute in a positive way to the value creation process
Information to decide
A highly specialised master's degree in which you’ll develop critical, analytical and methodological skills, and acquire the know-how you need to manage design and truly break new ground.
In the practice-based syllabus you’ll study subjects from different perspectives to help you develop your own criteria. The coordinator follows your progress in bespoke tutoring sessions.
The holistic approach includes a variety of disciplines such as Marketing, Strategic Planning, Branding, Finance, Business Design and Customer Development. Areas with greater design interaction are developed in depth: Design Research, Creativity, Service and Experience Design or Design for Sustainability.
Exchange programs with students from other courses create synergies between the professionals of the future. The course also includes visits, workshops, seminars and lectures given by international specialists.
The culmination of the course is the presentation of your personal research project as your master's thesis, the best way to showcase the skills, knowledge and analytical abilities you’ve acquired.
To keep up to speed with the latest trends in the market, the course includes two study trips, giving you first-hand experience of the different European markets and professional contexts you’ll be working in.
The Master in Design Management is for people looking for insight into how to manage innovation, how to manage people, and make the best use of design tools.
Design students who want to learn and use creative business methods and tools in multidisciplinary teams will find the course both interesting and useful. If you’re already established in the business world and want to learn how to apply design methods and tools in business environments, this is the course for you.
The master's degree is also open to people with a background in design, management and theoretical fields. A specialisation for designers from any discipline (graphic design, product design and interior design), architects, management, business, marketing and communication professionals who want to add another feather to their professional cap.
Syllabus
What will you learn?
A practice-based course that gives you a critical overview of the world of design applied to the creation of new products and services for enterprises. You’ll finish the course by presenting your final project to showcase everything you’ve learned.
CONTENT 1: FINDING VALUE OPPORTUNITIES
Design Thinking Boot Camp
Trends & Forecast
Strategic Design Planning
Design Research
CONTENT 2: DEVELOPING DESIGN AND BUSINESS CONCEPTS
Service Design
Co-Creation
Experience Design
Sustainability
Storytelling
CONTENT 3: BRINGING INNOVATIVE CONCEPTS TO THE MARKET
Brand Management
Marketing
Business Model Design
Business Management
Financial Management
SEMINARS
People Management
Creativity
Bodystorming
STUDY TRIPS
PROJECTS
Real Industry Projects
CBI Project
Final Project Master's Thesis
Projects
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