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Video Design
Milan
ITA
|
ENG
Bachelor of Arts in Cinema and Audiovisual - Specialization Video Design
Language
Italian, English
Start date
October 2027
Frequency
Full time
Fruition
On campus
Duration
3 Years
Credits
180 CFA / ECTS
Course Coordination
Camilla Levi
The Bachelor of Arts in Video Design at IED Milano enables students to design and produce audiovisual content that combines art, communication and technology. The programme develops technical and creative abilities to work independently or in teams, covering all stages of video production: from writing to cinematography, through to post-production. Milan offers numerous opportunities in advertising, communication and fashion, thanks to the strong presence of production companies and businesses requiring audiovisual content to promote activities and products. Alongside this, the artistic and museum sectors increasingly demand video installations and interactive projects. The city is also a major theatre hub, fostering connections and influences between video design and the performing arts.
Course Structure and Content
The IED programme spans three years, during which design is integrated with cultural knowledge, dialogue with professionals, technical expertise and innovative tools.
First Year: Focused on acquiring the basic tools for audiovisual design, from camera use and shooting techniques to project conception and writing, through to video editing with software such as Adobe Premiere. Cultural subjects include contemporary art history, film and audiovisual theory and analysis, semiotics and cultural anthropology.
Second Year: Dedicated to design and teamwork. Participants produce different types of video, from documentaries to short films, as well as more experimental and performative formats. Software such as DaVinci Resolve, After Effects, TouchDesigner, Blender, AI tools and programming for installation projects are introduced. In parallel, the historical, contemporary and sociological evolution of video is analysed.
Third Year: Structured into two simultaneous paths: one focuses on linear storytelling for the production of a short film and a commercial, while the other explores interactive and multimedia installations, developed in collaboration with Media Design and Sound Design students, involving sensors, interactivity software and projection technologies.
The thesis, individual or collective, requires learners to choose one of the languages explored – fiction, documentary, music video, video art or installation – and develop a complete project, from concept to production through to finalisation.
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Faculty
Course Coordinator
Camilla Levi
Creative Producer at Balich Wonder Studio
Riccardo Castaldi
Multimedia Designer
Roberto Traverso
Author for Theatre and Cinema
Paola Codeluppi
Graphics and Photography
Livio Di Miceli
Video Designer
Gaetano Vaudo
Film director, consultant at Newton S.p.A.
Magdalena Barile
Theatre author and television scriptwriter, lecturer in playwriting techniques
Dario Gavezotti
Interaction Designer, system integrator, lecturer
Cristina Proserpio
Casting Director
Andrea Bettinetti
Documentary filmmaker
Francesco Andreola
Freelance Filmmaker, Technical Writer, Digital Video Expert
Veronica Scotti
Documentary Editor
Debora Magnavacca
Partner and executive producer at Akita Film
Lorenzo Sattin
Sound Designer, Dj, Producer
Mattia Campo
Freelance cinematographer/camera operator
Enrico Maria Brocchetta
Director of Photography
Loredana Parmesani
Art Critic
Walter Marocchi
Film editor and musician
Rebecca Pedrazzi
Art historian and critic specialized in AI Art, curator, and journalist
Scaravaggi Silvia
Art Curator and Writer
Nicola Garzetti
Director and Videomaker in fashion, TV and music
Veronica Tronconi
Freelance
Filippo Rossi
Executive Creative Director of Galattico
Dario Marturano
Creative technologist
Stefano Poletti
Director and videomaker
Francesco Scarpelli
Writer and Creative Producer
Nazzareno Mazzini
Lecturer
Silvia Bernardi
Copywriter, content editor and lecturer
Graziella Greco
Senior Quantitative Researcher
Antonella Giardina
Philosopher and Designer
Ermanno Guarneri
Founder of Shake
Inside the labs
+4
VIDEO SHOOTING LAB
VIDEO EDITING LAB
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