News
IED is the only Italian school partner of Valentino Vintage project
Date
20 April 2023
Five iconic vintage dresses, designed under the creative direction of Pierpaolo Piccioli - IED Roma Alumnus - are displayed in the spaces of IED Moda Milano, in via Pompeo Leoni 3. They are part of a special donation done by the Maison to IED, with the aim of bringing students closer to the aesthetic universe and craftsmanship of Valentino and exploring the potential of archive fashion as a tool for future creativity.
It is Valentino Vintage project, a unique second-hand initiative of the Maison (started in 2021) to generate and regenerate creativity, reawakening timeless beauty and building a community of fashion enthusiasts. This year, the project is enriched by the partnership with 1 Granary, a London-based publishing education platform and international incubator, thus opening up to the global creative community. Through this partnership, Valentino Vintage is moving in a new direction, actively welcoming international students and young talents into the project, promoting engagement initiatives and providing the resources to empower and bring to life their creative talent. In this framework, IED is the only Italian partner.
THE PROJECT NETWORK
Seven cities around the world, seven schools and seven shops as well, have been selected. The project invites the global community to bring their preloved Valentino garments to a selected vintage store and exchange the items with the option to buy a new Valentino design, allowing clients to discover the beauty of past creations and participate in an alternative shopping experience.
Besides Madame Pauline in Milan the other locations are Plaisir Palace in Paris, Rellik in London; New York Vintage Inc in New York, Recess in Los Angele, The Vintage Dress in Tokyo, Janemarch Maison in Seoul.
Speaking of the schools, the others involved in collaboration with 1 Granary are: Institut Français de la Mode in Paris, Central Saint Martins in London, Otis College of Art and Design in Los Angeles, Coconogacco in Tokyo, ESMOD in Seoul, Parsons School of Design in New York.
THE STEPS
In a targeted giving back operation with global reach, Valentino donated a curated selection of five vintage looks to each member school and the 1 Granary community, to convey its craftsmanship in an innovative way, discovering the iconic codes of the Maison's craftsmanship and its aesthetic universe.
Students from IED Milano courses in the fashion area will be visiting Madame Pauline this week (Foro Buonaparte 74), a vintage fashion boutique chosen as the only Milanese location by Valentino to discover the history and savoir faire of the Maison, as well as come into contact with visionary professionals and creatives.
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