19 July 2022
Literary characters as present-day influencers, old cell phones brought back to life as urban assets for public use, and the revival of a card game as a non-fungible token. IED Milano again stands out at the international advertising creativity contest D&AD Awards, where the Jury awarded the submitted campaigns a total of three Pencils in the New Blood category, which is specifically designed for young people from universities and academies from around the world.
The Yellow Pencil went to the ‘Out Of Home’ campaign project titled Back to the city, based on a brief from the phone company GiffGaff, which was developed by a group of students of the Art Direction Lab Postgraduate Programme - among them Mattia Gosetti, Lorenzo Lodi, Riccardo Palmieri, Patrizio Ranzani and Maria Assunta Zangone. 'Electronic components on this bus come from your old cell phone': the group worked on the power of community to serve the common good, envisioning a 'return' for customers far more valuable than the typical refund or cash back in phone charges, with a campaign to collect the basic components of cell phones useful for repairing public use assets that are easily recognisable in the city of London. From phone booths to means of transportation, this idea creates a virtuous circle that can generate huge hype in terms of communication. This campaign was developed under the supervision of Luca Riva.
On the other hand, Giuseppe Caputo, Giorgia Covezzi, Andrea Pesare, Adriana Tria and Marta Venturini - all of them fellow students in the same course - were awarded a Wood Pencil with their digital project The Eternal Influencers based on a brief from Penguin Books publishing house: while reading is increasingly going downhill, nothing can be more powerful than going social with five characters from literary classics becoming influencers in disguise, only to reveal - once they go viral - their true identities and spark the trend of conversation on the topic.
Wood Pencil also for a group of students from the Undergraduate Programme in Communication Design, who instead worked on briefs of Top Trumps, a popular card game that originated in the U.S. in the late 1970s, with a view to making it a status symbol among young people aged 18 to 25. The NFTT – Non Fungible Top Trumps project (pictured) seeks to transform the Metaverse into a virtual arena where tournaments of the game can be held, with three decks of cards becoming real NFT artworks - based on cooperation with three well-known NFT artists - thus digitising and revitalising a game which used to be quite popular among elder generations. This project was developed by Paola Perego, Giorgio Monti, Cristina Molinari, Anna Marsoni and Martina Paris, all of them working under the supervision of tutors Frank Garcia and Giulia Magaldi.
We are excited to announce the launch of the IED Dream Team, a group of alumni who have become leading professionals in their field, passionate about creativity and community growth: dedicated to endorsing our community projects and creativity
Outfits are the main characters of course but they’re not the only one. There are so many elements, and for sure professions, that make the fashion shows of Milano Fashion Week always so special and catchy.
Learn about all the events of IED Square Fest and sign up for the ones you’re interested in.
The World’s most prestigious award show in advertising, design and marketing for students awarded IED with two Bronze Awards in the 2023 Young Ones Student Awards
IED decided to reward those students who commit up front with a special Early Bird discount.
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One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
10 scholarships to promote the talent of young creatives.
We are pleased to share the creation of a brand new platform addressed to our creative community – IED Smart Creativity.
3 silvers awarded to the 3 campaigns of the communication designers from IED Milan and IED Rome.
Awards on the closing night of IF! Italians Festival: IED creativity at the top, ranking first Italian school in the ADCI ranking and 12th out of 64 award-winning institutions and schools this year.