Art Direction Lab



Start date

November 2024






5 Months


3.100 €

This is an intensive course to gain in-depth knowledge on the role of the Art Director in a creative agency

To learn the creative, organisational and production logics and languages of an all-round communication project.

The course aims to train future Art Directors who will be able to study and convey winning concepts in line with the brand image and understand the needs of the target audience. You will also understand how to work closely and communicate effectively with different professionals, such as Copywriters, Graphic Designers and Producers.

Through the partnership with the creative agency DUDE, you will be able to gain a deeper understanding of the dynamics and peculiarities of your future profession. In addition, you will be able to participate in various workshops in order to put your theoretical knowledge into practice through the development of original and innovative projects.

Information to decide

You will improve your problem solving and teamwork skills

The course objectives include presenting today's production logics in an advertising agency as well as diving into all the tools of art direction: media, photography, illustration, copywriting. During the five modules, you will learn how to design the different phases of a communication campaign, from the idea to the setting up of an innovative strategy, through to its approval and production, and the realisation of creative content, such as illustrations, copy, photos and videos.

As part of the course's final module, you will be given the opportunity to create an original portfolio of work to present your skills in future interviews.

The course is designed for all those who have already gained experience in the industry or who wish to enhance their skills in the specific areas of advertising and communication in order to become qualified Art Directors. The advanced level of the course involves mastering basic technical knowledge related to the digital and printing world. It also includes basic training  in the main graphic design tools, such as Adobe Photoshop, Illustrator and InDesign.

Thanks to its vertical development approach, this training programme allows you to acquire advanced and employable skills within a short period of time. There are several important and competitive aspects to consider, including:

●      The chance to participate in the D&AD New Blood. This is a worldwide competition that annually rewards creative excellence in digital advertising and advertising;
●      An overview of the latest developments in the sector and particularly the profession of the Art Director, from tools to communication logics;
●      An in-depth look at winning case histories to gather insights and best practices.


The following topics will be addressed during the course of study: agency organisation and art direction, the tools of art direction, integration and the new languages of the profession, and finally the creation of a work portfolio and CV.


Luca Riva

Sebastiano Morando

Post Production Manager and Supervisor

Davide Barco

Laura Boy

Nicolò Carrassi

Lorenzo Picchiotti

Executive Creative Director - DUDE

Livio Basoli

Federica Nanni

Alessio Salatino

Lorenzo Del Bianco

CEO & Founder - DUDE

Daniele Castrogiovanni

Elena Panza

Mirko Mantellato