The project is the result of collective and interdisciplinary efforts of 150 students from different courses and from all the Group's seats in Italy, Spain and Brazil.
IED at Milan Design week 2022 with “Absolute Beginners”: a tribute to ten visionary women.
Date
16 May 2022
During the Fuorisalone 2022, which is planned to take place from 6 to 12 June, IED will present at BASE Milano the Absolute Beginners an original, collective project, born from the dialogue between one hundred and fifty students coming from all twelve sites of the IED Group in Italy, Spain and Brazil and ten female figures expressing visionary thinking. The installation is the result of a multidisciplinary and transversal project that brought together students from different courses to give voice to a dialogue between young designers, today's absolute beginners, and ten women, real absolute beginners.
The ten Absolute Beginners - Lina Bo Bardi, Eva Mameli Calvino, Ada Bursi, Rei Kawakubo, Cinzia Ruggeri, Laura Solera Mantegazza with Maria Montessori and Giuseppina Pizzigoni, Gala Eluard Dalì, Bélen Moneo, Carla Accardi, and Patricia Urquiola - were chosen by the working groups to be interpreted precisely because with their work, their creative genius and also their gender struggle they have left a personal but indelible mark on history. The exhibition will be an interdisciplinary and interactive space, which will be shaped by suggestions and develop from the connections between the projects, sometimes crossing one another, occasionally separating, at times shattering and in some cases reforming both in digital and analogue modes. The design will play with light, sound, projections, materials and colours.
Absolute Beginners is the work of Rossella Bertolazzi and Davide Sgalippa, Visual Arts Directors at IED Milan. They were responsible for all the design and layout, interpreting the students' creativity with the goal of highlighting and weaving together the various designs.
The project is sponsored by the Lombardy Region, the City of Milan and ADI. It is also among the activities promoted by the IED Group as official partners of the New European Bauhaus Initiative.
The Absolute Beginners installation, part of We Will Design event, can be visited on the following days and times:
Base Milano - Via Bergognone 34, Milan | 1st Floor
From 6 to 12 June on the following opening times: Monday to Saturday from 10 am to 8 pm and Sunday from 10 am to 6 pm.
Entry to Base Milano is free. We hope to see you there soon!
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