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IED's "Latam Creative Talent" exhibition opens its doors as part of MDF "Fiesta Design"
Date
15 February 2023
Latin American talent, creativity and innovation land at Madrid Design Festival showing its most transformative character. All this is on display from today until 26th of February in the exhibition “IED Latam Creative Talent” within Fiesta Design hosted by the Institución Libre de Enseñanza (ILE).
United by the same language and a common passion, Istituto Europeo di Design has created this initiative - of which it is the curator - with the aim of recognising Latin American talent and showcasing the best projects in the area of Creative Industrie. In order to carry out this proposal, close relations have been forged with Latin American organisations: the Lima Design Week and Chio Lecca Fashion School in Perú, the Mario Hernández Award in Colombia, and in México the Mexico Design Week, Design Week Puebla and Querétaro Design Week.
By doing so, IED offers the opportunity to showcase and exhibit in Spain projects by young Latin American designers who have already won awards and prizes in their respective countries; ideas that seek to make their way in order to face the challenges of the future.
In addition, these projects will be shown together with a selection of proposals made by Latin American IED students who have developed their talent in the Spanish branches and who have participated in different events in Spain always linked to Design and Communication, such as the Vizcaya Design Week or the Barcelona Design Week. In these projects they devise sustainable solutions, create beauty and promote alternatives from an integrating perspective.
Overall "Latam Creative Talent" exhibition comes from the desire of promoting creativity as a driver of transformation and as a common language to generate wealth and contribute to competitiveness and social impact.
Within the framework of the New European Bauhaus, the selection of the projects was carried out with a view to its three main values: sustainability, inclusiveness and beauty. Therefore, in this exhibition we can see represented ideas that propose conscious and responsible solutions for our environment, initiatives that seek to create community and improve social welfare, and design objects made using artisanal techniques with a high aesthetic value.
IED for New European Bauhaus is a creative and interdisciplinary movement, a meeting place for designing future ways of life located at the intersection between art, culture, social inclusion, science and technology.
IED for New European Bauhaus is a creative and interdisciplinary movement, a meeting place for designing future ways of life located at the intersection between art, culture, social inclusion, science and technology.
THE DESIGN THAT COMES FROM LATIN AMERICA
"Latin America's special ties with Spain make it necessary to strengthen the links between the two territories even more, so that design can cross oceans and borders and reach Europe's doorstep," say the organisers of IED show. In addition, they point out, "at IED we seek creative talent, also in Latin America. We permanently receive students from Latin America in all our centres, who bring their culture, their talent and their way of living design to our classrooms".
The pieces that have been created by students of IED Madrid are "Döt" by Daniel Grisel Beizaga, "Hybrid Love" by Josefina Maiza and "RegenerativeLab" by Anthuanet Falcon. From IED Barcelona comes the proposals "Guatemala" by Sofía Novales, "Transrace" by Ivana Mulanovich, "Cupra Barkeno" by Joaquin Peiró and "0° Lat" by Sara Rekalde. Lastly "Las Manuelas Art Series" by Las Manuelas collective, who come from IED Centro Ricerche.
This is the first stop of an initiative that will not only stay in Madrid but will continue travelling to different Spanish cities in the upcoming months, in order to give voice to and promote Latin American talent and share a unique, global and transformative vision of design.
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