Honourable Mention IED Barcelona Best Thesis Award Communication 2025
Reimagining Traceability and Transparency at Mille Collines
IED Barcelona – Student: Sofía Villarrubia
Academic year
2024/2025
This project investigates how Mille Collines, a brand rooted in African heritage and craftsmanship, can redefine traceability and transparency as active storytelling tools rather than just common supply chain methods.
In today’s conscious fashion landscape, consumers seek more than products — they want stories, trust and connection. What are the who’s, why’s and where’s behind your clothes? This project proposes an immersive strategy where traceability becomes an ongoing narrative: The Ubuntu Visions for Mille Collines. Highlighting the journey behind each piece, from the materials to the artisans who create them.
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