Interior Design for Commercial Spaces

Master Courses - Barcelona

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 The Master in Interior Design for Commercial Spaces has been designed for dynamic professionals with global responsibilities or those destined to assume such responsibilities and aiming to study while continuing their successful careers.

The programme, IED Barcelona and its international network of classmates and alumni provide our students with access to the most enlightened ideas, ground-breaking research and innovative international creative business practices.

The course focuses on developing leadership processes in innovation, creativity and the management of retail projects and commercial malls, in addition to training professional teams to generate future commercial contexts. The various broad disciplines to be addressed in this Master’s course has been structured around the design of the purchase experience by the user and the design of experiences by the employee. These transversal experiences are to be designed in commercial spaces by providing branding with a prominent crosscutting role within the content.

This is why an interdisciplinary professional profile is required. A profile with management skills to help represent and present viable, differentiated solutions in various commercial contexts, alongside a grounding in the basics, methodologies and graphic tools of industrial and interior design.

  • Credits
    60*
  • Start date
    January 2020
  • Duration
    6 months
  • Attendance
    full-time
  • Language
    English

Objectives

- To examine the current context of designing commercial spaces from a transversal, interdisciplinary perspective.

- To provide student with the basics of business design.

- To provide students with the various methodologies, techniques, physical elements and digital programs that comprise the tools of commercial communication.

- To approach the Master in an eminently practical manner and complete a final term project by developing a commercial space.

- To provide students with the leadership skills, planning and management of methodological processes and teams that comprise showcase spaces.

 

Methodology

The Master is structured around a theoretical/practical teaching programme focused on completing two projects: an initial basic introductory project and a second comprehensive commercial space design project.

 

Students Profile

Graduates from various disciplines and professionals aiming to focus their profile towards areas related to the development and/or management of design for commercial spaces.

Creative profiles interested in understanding design as a springboard for innovation to address new channels of on/off marketing.

 

Professional Opportunities

After completing the Master in Interior Design for Commercial Spaces, students acquire the skills to develop themselves professionally in commercial spaces, design consultancies and departments, in addition to as technicians and as regards innovation and with the ability to develop their own retail related projects and business ideas.

They are trained to manage and lead design and innovation teams in companies and prepared to add value to design studios and/or generate their own professional path by creating an innovative business or their own creative project linked to designing commercial spaces.

 

Coordinators

Marc Guitart

Degree in Industrial Design from Universitat Autònoma de Barcelona. Degree in Industrial and Graphic Design from Escola Massana, graduating with Honours. Professional activities related to the “Strategic Management of Corporate Brand Management”. Owner of brandcelona®, International Retail Consultancy. Winner of a “WorldStar of Packaging” Award for Packaging Excellence, Basel 2004; “Imagineering” first-prize winner from DuPont Engineering Polymers Europa, Frankfurt 2000, among other national and international awards.

 

Duration and frequency:
Start: January 16th 2020
Frequency: 6 months
Timetable: Monday to Friday from 6.30 p.m to 10.40 p.m. 

* The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master issues private degrees.

  • 1

    • Graphic Projects Studio

    • Project Studio

      The studio sessions will focus on developing an understanding of the culture of the market economy, through a unique major project, covering a broad spectrum of commercial activity. The project in question is the redesign of a commercial ‘mall’ in central Barcelona. The mall is located in one of the most expensive retail sites in Spain, ensuring that the surroundings are constantly thronged with eager shoppers, but nevertheless, it remains ubiquitously empty of shoppers.The project requires strategic reassessment and ‘re-positioning’, in the initial phases, before proceeding to the design of a series of spaces within the mall that relate to differing market segments: Visual Merchandising, Fashion and Food.

    • Project Studio 2

      The studio sessions will focus on developing an understanding of the culture of the market economy, through a unique major project, covering a broad spectrum of commercial activity. The project in question is the redesign of a commercial ‘mall’ in central Barcelona. The mall is located in one of the most expensive retail sites in Spain, ensuring that the surroundings are constantly thronged with eager shoppers, but nevertheless, it remains ubiquitously empty of shoppers.The project requires strategic reassessment and ‘re-positioning’, in the initial phases, before proceeding to the design of a series of spaces within the mall that relate to differing market segments: Visual Merchandising, Fashion and Food.

    • Workshops Service Design

      Services and spaces are intimately linked yet too often they are not considered in conjunction with one another during design development, which leads to lost opportunities. We will investigate this relationship and use some service design methodologies and tools to link the two together to expose new potential for creating more compelling experiences. We will gain rapid awareness of services through direct observation and analysis of some local offerings and their characteristics and then use visualization techniques to represent them. Through an exploration of opportunities based on our first hand observations we will develop and present new opportunity spaces.

    • Workshops Public Play

      What does it take to generate good, meaningful play? How do you get people to participate? Why would they want to? In this workshop, we will survey environmental factors of the retail environment and use the information gathered to create strategies for play. Children become active players and authors in the retail environment.

    • Workshops Interface Design

      What does it take to generate good, meaningful play? How do you get people to participate? Why would they want to? In this workshop, we will survey environmental factors of the retail environment and use the information gathered to create strategies for play. Children become active players and authors in the retail environment.

    • Eco-design

    • Project Management

      This courses examines project development, planning and completion using case studies and models specific to cultural-related events and projects.

    • Info. Technology

      Graphic programmes: Photoshop, Freehand, Illustrator. CAD: Autocad, 3D Studio Max

    • Construction Theory

      Constructional problem solving. Standard solutions/non-standard solutions. Mass production/custom production. Static interiors/space in motion. Construction parameters.

    • Construction Practice

      ‘On-site’: Project materialization. Construction & Installations. Materials. Building regulations. Illumination.Theory & Practice. Project construction detail development

    • Public Speaking

    • Software Management

      Software organization within the office. Software integration. Work-sharing.

    • Team Management

      Structure of the office. Work organitzation. Interaction with external professionals.

    • Creative Coaching

      Personal ‘coaching’ sessions dedicated to helping the student to widen his vision of his professional reality, allowing him to observe that reality from a variety of viewpoints, widening his capacity to respond, developing new strategies and new forms of communication and behaviour

    • Design Management

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