Language

English

Start date

April 2023

Frequency

Full time

Fruition

On campus

Duration

9 Months

Price

€ 24.000

Understand and manage the balance between the creative and economic demands that define the fashion business.

Blend your passion for fashion brands with a deep understanding of marketing processes and levers. Study the impact of visual culture and analyze the intricate relationship between the fashion industry and contemporary art. 

Build methodological foundations that will allow you to develop and present effective brand strategies. The Master in Fashion Brand Management combines research and practice to simulate the realities of the fashion industry through a design-oriented approach. 

Students will gain the fundamental skills and knowledge necessary to produce strategic communication and business plans through lectures, relevant case histories, and workshops. Students will also have the opportunity to immerse themselves in prestigious company visits, coming into direct contact with a variety of professional figures from the local fashion scene.

Information to decide

Learn how to launch a new brand, restyle a current one, and reactivate a dormant one in a course that privileges learning by doing.

The IED Master in Fashion Brand Management is founded on a design and project-oriented approach that balances theoretical study with practical applications, touching on a variety of aspects from the Sociology of Imaginary to Fashion Operations. 

Students will undergo a marketing strategy simulation and learn how to devise and present an effective communication proposal. Teamwork will complete individual study as the master aims to prepare students for working in structured companies that operate in a global context. 

The course’s final project will see students recreate the relationship between a client and a consulting firm, developing a professional brand strategy that will effectively maximize a brand’s current performance.

Considering the wide range of cultural, managerial, and visual aspects of branding, this Master is open to all students interested in entering the world of fashion, with a passion for brands as a common denominator. The course has been designed to prepare students for careers in Brand, Communication or Marketing Management roles. The skills and competencies acquired in this program may also be fundamental if students wish to develop their career in the field of Brand Strategy and Consulting.

Our Fashion Brand Management Master's Program offers students the opportunity to learn how to sell a product or service using brand appeal and a combination of customer experience and market psychology. It is true that an understanding of brand concepts will be your source of learning and your route to developing effective business strategies designed to maximize the efficiency of business processes and operations. You will gain fresh and vertical insights into fashion branding by experiencing a professional approach to brand identity as a key lever.

Faculty

Theo Grassl

Member of the Executive board of the Fashion Council Germany

Gabriele Moschin

Creative Director

Course Coordinator

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