Visual Communication
Critical Narratives in Post-Digital Worlds
Milan
ENG
|
ITA
Master of Arts in Visual Communication Design - Specialization in Visual Communication
Language
English, Italian
Start date
October 2027
Frequency
Full time
Fruition
On campus
Duration
2 Years
Credits
120 CFA / ECTS
Course Coordination
Franco Achilli
How can visual communication tell, influence, and shape the way we experience the world and the cultural identity of the communities living in it?
In a fast-moving technological world, where imagery and information are constantly streaming in, visual communication plays a growing role as the need to build reliable and effective narratives is feeling ever more urgent today.
The Master of Arts investigates how the culture of visual communication can generate meaningful narratives where technology is seamlessly integrated into communication exchange patterns between communities and the environment. This approach fits into the vision of DesignXCommons, where design is regarded to integrate the commons and regenerate the planet.
This course has a focus on media analysis as a way towards building independent critical thinking and creating visual communication systems that carry meaningful and self-aware cultural and social contents. Using an interdisciplinary approach, technical and cultural skills will be expanded as part of a curriculum where semiotics, cultural anthropology and graphic design are brought together with interaction design, motion graphics, artificial intelligence, augmented reality and video storytelling to create analogue or digital projects with awareness of diverse cultural identities, while promoting social inclusion and environmental sustainability.
Designing effective communication systems and strategies as part of complex scenarios calls for a thorough understanding of both social and cultural contexts where communication patterns will be placed. Likewise, an ethical and responsible use of evolving technological tools will also be implemented. Theory training is complemented by on-site practice through collaborative workshops to encourage teamwork in multidisciplinary teams while also developing projects in real-world and diverse contexts.
Career roles that can be pursued with the course in Visual Communication. Critical Narratives in Post-Digital Worlds will be able to better facilitate complexity storytelling through critical, strategic, and technical skills in advertising, corporate communications, creative direction in fashion and interactive media, art communication, organising events, products and services. Continuing in Ph.D. trajectories at Italian and foreign universities will also be an option.
Faculty
Course Leader
Franco Achilli
Architect and designer trained at G&R Associati
Chiara Grandesso
Graphic Designer and Researcher
Carlo Branzaglia
Strategic Design and Design Education
Gian Luca Fracassi
Creative Director
Massimo Pitis
Graphic Designer and Art Director
Erica Petrillo
Curator and Researcher
Laura Lisi
Translator and Interpreter
Alessandro Curti
Journalist
Cinzia Bongino
Graphic, Information, Web designer
Erik Kessels
Curator and communication designer
Jonathan Wajskol
Visual Communication designer
Justus Oehler
Graphic Designer
Maurizio Tafuro
Director, videomaker and Photographer
Dimitris Stefanidis
Creative Director
What people say
Visual Communication. Critical Narratives in Post-Digital Worlds
Course coordinator describes the goal, the methodology and the professional opportunities of the Master of Arts in Visual Communication.
DesignXCommons
The world could be otherwise: making by making strange
"The world has become so flattened by routine that we no longer fully see the objects around us; we merely recognize them."
The workshop took place at Rifugio Amprimo (Val di Susa- Italy) and has been inspired by the statement of Russian theorist Viktor Shklovsky.
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