12 January 2023
We could definitely say that, in years, fashion marketing experienced several changes, which have forced brands to change their communication style and, more often, even the product itself.
In this case, Milan has been able to establish itself as a solid reality. The Fashion Marketing Undergraduate Course concerns all those elements: a dynamic context that is updated from year to year and that makes the contact with companies and professionals in the sector its strong point.
During the three years of the course students will have the chance to learn not only through theoretical lessons but also, and above all, thanks to the development and implementation of projects in collaboration with companies.
You will be introduced to the course by studying the cultural context of this discipline, learning about the technical and methodological tools. As you continue, you will gain more and more awareness of what marketing is and how it can be applied in order to communicate a product’s values.
The teachers will be a real reference point, able to bring their experience from heterogeneous reality but always at the top of fashion. Professionals such as: Valentina Rainone (CFO of Marni and course coordinator), Manuela Colombini (Co-founder Strategist and Client Manager of M2 Consultancy) and Alessandro Turci (Fashion Designer and Art Director) will be able to give an interdisciplinary approach to the course that will culminate in a thesis project that can test asking to give shape to the expressive identity of each student.
To learn more about this, please click here, where you can discover the complete program of the three-year course in Fashion Marketing.
Image credits: communication design students' project for the company Santa Giulia
The World’s most prestigious award show in advertising, design and marketing for students awarded IED with two Bronze Awards in the 2023 Young Ones Student Awards
IED decided to reward those students who commit up front with a special Early Bird discount.
To take advantage of the discounts, it is necessary to register within the indicated terms.
Memory, Transformation, Technology, Space and Materials. IED invites you to discover the links between between these powerful words and and the plentiful of events arranged for Milan Design week, the biggest annual design event in the world.
How to offer a narration of your brand to the customer influencing the behaviors and habits of purchase
Over the last two decades, the Fashion market has gradually embraced and incorporated technologies into the retail system, opening up to new opportunities in terms of communication and distribution strategies, pushing for greater integration between physical and digital systems.
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
IED Milano and IED Cagliari kick off the brand new course in Communication Design
On 30 September, 12 managers from large companies will meet online with students and lecturers to discuss a highly topical issue.
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
"TAKING YOU BEYOND”, THE IED ALUMNI EVENT IN VIA SCIESA MILAN FROM 7 TO 11 JUNE.
This will be a series of meetings and interviews to tell what happens after graduating from a master's degree.
Students take us through their thesis projects, from behind the scenes to company satisfaction.
IED Milano and IED Roma stand out at the important New York competition with their two campaigns for Whatsapp and Spotify.
The important global creativity and advertising contest rewarded the campaign that naturally aims to overcome taboos related to sexuality for people with disabilities.
Due to the pandemic on 2020 the digital exhibitions took the place of the classic end-of-year physical showcases: IED has made a virtue of necessity.
The Istanbul Fashion Film Festival is the only event in Turkey to showcase a selection of short films dedicated to communicate fashion in an artistic way
A Golden School Trophy for the best school and a Grand Prix: IED Communication racks up awards in Salerno.