Italian Design Day 2023 theme is "The quality that enlightens" - Design energy for people and the environment
The quality that enlightens
Date
07 March 2023
The Italian Design Day 2023 theme brings together different facets of the sector, from quality as a connector along the entire design supply chain, to energy as an element at the base of the production process, from sustainability and respect for the environment to people as the core around which to conceive and develop innovative ideas to combine functionality and well-being.
IED participates in the 2023 edition with four Design Ambassadors selected from its staff and faculty, initiatives in Spain and Brazil, a selection of projects on the theme exhibited in Tbilisi in Georgia, and online and a dedicated scholarship.
Design Ambassadors:
Riccardo Balbo - IED Academic Director
Design Ambassador in Poland.
He will share the Italian Design philosophy on March 21st and 22nd focusing on the Made in Italy factor, with an approach about quality over quantity and sustainability.
Simona Bordone - IED Milano teacher - Domus special projects manager
Design Ambassador in Jordan.
She will have a talk in Ammann on March 9th about “A collective process” at the University of Jordan.
Stefano Carta Vasconcellos - Academic Project Manager
Design Ambassador in Hungary.
On March 9th, he will be part of the event organized by the Italian Embassy with an intervnetion about Design and Ethics.
Giovanni Ottonello - IED Art Director
Design Ambassador in Hong Kong.
Hong Kong Design Institute will be the location of the “The Light of Trend” talk on March 9th by Giovanni Ottonello.
Spain’s Initiative
On Thursday, March 9th, the Design Museum of Barcelona will host a roundtable discussion: “Luz y energía: Habitat y Ciudad”.
Architect, lighting designer, MMAS founder, and IED Barcelona teacher Michela Mezzavilla will host the roundtable.
Brazil’s Initiative
IED teacher Alexandre Salles will participate in a special Casa Fiat di Cultura event in Belo Horizonte; while in IED Rio, the architect, researcher, curator, and teacher Nina Bassoli will offer a talk about sustainability and design.
Georgia's Initiative
The Italian Embassy in Tbilisi will showcase a project exhibition by IED students on March 29-30th. Also, in this context, IED will offer a scholarship for Georgian students.
IED reflects on the IDD theme and proposes three different concepts:
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LIGHT DESIGN
A balance between creativity, coherence, space, and form where the quality of the students' projects is such that many projects went into production.
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LIGHT AND ENERGY
Understanding light as an indispensable source of energy for development and growth. It even has the power to change our habits. Design can provide answers on using, transforming, amplifying, and communicating light.
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ENLIGHTENING DESIGN
Light bases its communication on two levels: environmental and directional. The first is on an unconscious and therefore indirect level, and the second is on a conscious and direct one. Like a light on a stage, design enlightens today’s issues, seeking solutions and confrontations.
Discover all the design weeks that we take part in here.
Oluce
Oluce, a company at the forefront of the international lighting industry, entrusted the students of the Product Design course at IED Rome with the research for new lamp prototypes. Isa by Martina Riccetti, Eva by Francesca Borelli, Recuerdo by Mariana Pellegrino Soto, and Musica by Guido Nevola are the four outcomes.
Phos x VEIL ENERGY
Phos is a lighting device for home design, transportable, with a storage system and powered by thermoelectricity. The project was made in collaboration with Veil Energy.
IED x FontanaArte
IED collaborates with FontanaArte in the design of different proposals all through the same concept: Identità di Luce (Light identity). The result are several projects where the main protagonist is the magic of lighting.
F-light
Ponte Vecchio was illuminated by the video mapping project co-developed by IED Firenze and Barcelona, in collaboration with UNHCR. The creative project created a kind of journey between different eras, between near and far scenarios.
Slow light for Llum BCN Festival
Slow Light is an installation that aims to raise awareness about our energy consumption. To do this, it works without electricity and it is people who give it life by focusing the flashlights of their mobile phones onto the elements that form it. Also, it aims to remind us how light pollution caused by artificial lights prevents us from seeing the stars in the night sky.
IED x Enel X - Pali della luce
Thanks to “Pali della luce” project, students from the three-year Graphic Design, Media and Product Design courses developed innovative street lighting solutions for Enel X. In sustainable cities, urban lighting does not pollute or waste energy. Enel X, operator of more than 2.8 million light poles worldwide, wanted to work with the IED students to analyze possible solutions and additional services in this reality. Based on their feasibility, Enel X eventually evaluated the proposed solutions, choosing and awarding three concepts.
Altered Dolomia
This work is an archive documenting the anthropization of the mountain territories, in particular the ones of the Italian Dolomites. The photographer focuses on those cases connected with the over-tourism phenomenon. This implies infrastructures and facilities were built and used only for a few crowded holiday weeks in the year. The rest of the time they remain closed and not used while keeping their impact on the natural landscape.
Different as you
"Different as you" is a communication campaign that aims to communicate the contemporary art center Centro Pacci as an inclusive environment, a place that welcomes everyone. It uses the visual technique of the split to juxtapose characteristic architectural elements of the building with particular traits of non-ordinary people. The result is a communication campaign that contemplates an advertising campaign as well as its declinations in merchandising, social networks, or physical signage.
La Grande: Sistema
Starting with a reflection on automation and the future, the project aims to raise awareness of the possible inconveniences of uncontrolled progress, and the impact of over-reliance on technological automation, with a line that seeks to combine tailoring with electronics. In this case, the design not also brings creativity but enlights one of the main topics of the future. Thanks to the use of an Italian invention with a thousand applications, the ARDUINO programmable board changes the shape and usability of the garment according to the situations encountered by the user, from atmospheric conditions to temperature variations, from use in open spaces to passing through closed spaces. The collection is also inspired by Japanese comics and animation aesthetics.
ICONS
Icons is an experiment to connect visual language and visually impaired people. Feelings are the core of any visual perception. In the 21st century in written communication, it is the visual language that sets the tone of voice of a text that is communicated through emojis and typography. The people who use Braille are forced to use the letters of the alphabet to set the tone of voice or describe their emotions.
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