14 November 2022
This innovative and professionalising Master’s degree program in Fashion Business at IED Firenze seeks to train up professionals who are currently high in demand in the fashion industry, with a combination of skills that will surely prove invaluable for companies and market players looking to make a difference.
The Master’s Degree covers several areas and provides an in-depth understanding of the overall industry, combined with advanced knowledge of brand strategy processes, marketing and communication skills, business development know-how and a strong business acumen, driven by a product-thinking mindset.
Here a short insight by Mentor Margherita Maccapani Missoni, Entrepreneur and Creative Director.
Recently, the fashion industry and its creative talents have faced a series of unprecedented challenges. From evolving consumer expectations on speed to market and sustainability, supply chain bottlenecks, a pandemic, a looming recession. Today, brands must navigate consistent disruption with agility. To study brand management will mean not only to have an understanding of the fashion business and operations aspects, but also to have the promptness and flexibility to respond with suitable strategies that not only look into the present but already into the future.
I think that the Internet has democratised fashion. The traditional top down marketing approaches don't work anymore. Previously, brands would tightly own their own image and narrative.
But when it comes to modern ways of communication, leveraging on the narrative of creative consumers, and their interpretation of the brands, becomes fundamental, as brands evolve with the consumer. So brand management and communication cannot go in with set expectations anymore.
You have to learn as you go along. It's not about revolution, but evolution.
Talk with Andrea Selvi, International Business Develop. & Buying Manager at YOOX NET-A-PORTER GROUP and mentor of The IED Master in Fashion Merchandising and Buying
Talk with Danielle Kwateng, journalist, editor, entrepreneur, Executive Editor at Teen Vogue and mentor of The IED Master in Creative Direction For Fashion
Talk with Theo Grassl, Member of the Executive board of the Fashion Council Germany and mentor of the The IED Master in Fashion Brand Management
Talk with Elizabeth Bowring, Head of Catwalks at WGSN and mentor of the The IED Master in Fashion Trend Forecasting
With the new fashion master programs at IED, five international mentors, leaders in their fields, guide students into a broader future.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
Register to our Spring Semester courses and save 10% on the tuition fee!
In the framework of the activities organized by the Master in Curatorial practice, IED Firenze - Cecilia Alemani will hold a Masterclass to the IED Community
Next February be part of our inspiring Semester courses and develop new skills in an international and engaging environment!
Alumni in Fashion Design Gaia Romoli and Paolo Belleri presented their collections at We're Next 22.
“IED helped me to make the shift from fashion retail onto modern art."
IED invites all those who wish to access its facilities to take vision of the notice about safety procedures and the guidelines about Covid-19 scenarios management.
IED decided to reward those students who commit early with a special Early Bird discount.
IED and Accademia Galli present the Open Days dedicated to the Undergraduates and Post-Diploma courses of Milan, Cagliari, Florence, Rome, Turin and Accademia Galli in Como.
“Befriend other students, the professors, your landlord and everyone. IED has a very rich global network of professionals and corporate institutions, benefit from it”.