Transportation Design

Master Courses - Turin

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17th edition​ - The Master course in Transportation Design offers people with a great passion for cars the chance to engage strongly in car design techniques. It takes students at the core of design world, making them learn about innovative thinking and how to approach, develop and finalize the design of a car exterior and a car interior.
Turin is the perfect city for this course, because it is the world capital of car design, and it was the birthplace of the most important design houses and car companies of Italy. The city offers the chance to get the whole network of Car Designers to come to IED sharing their abilities with our students for classes, lectures, workshops or for recruiting young talents.
The Master focuses its approach on simulating a real work experience. The goal is to present a full-scale model designed and sculpted by the students. Then, it will be presented at the Geneva International Motorshow, the world’s most important display of car design.

  • Start date
    March 2019
  • Duration
    2 years
  • Attendance
    full-time
  • Language
    English

Get an insight: find out more about Master's activities

Target - Admission to the Master course is open to graduates in all design fields, as well as to professionals with at least two years of work experience in the automotive sector. Applicants can also be directly admitted to a second year’s major.

Career opportunities – Graduates from the Car Interior Design major can work as Experts in multimedia products for automotive companies, design centres and firms active in the development of user interaction interfaces. At the end of the Car Exterior Design major, students can hold positions as Car Exterior Design Experts able to face design projects from the concept to its prototype creation. 

Methodology and structure – The first year gathers students coming from different backgrounds, providing shared theoretical and design basis. 

At the end of the first year, participants can choose the second year major: Car Exterior Design or Car Interior Design and User Experience. Both the specialisations receive a commission from a Design Centre for a concept car project, letting students become involved in what, to all intents and purposes, is a true work environment. They work on the same project, but focusing on different aspects. Both of them also deal with some mutual discipline and workshops, which provide in-depth analyses about Advanced Design and Interface Design.

Car Exterior Design students deal with all the different stages of the drafting and with the problems faced by a style centre, the final objective being the production of a full size scale model.

In the Car Interior and User Experience major, students focus on the interiors of the car using the most advanced technologies to develop interactive platforms and interfaces. They deal with planning and timing by facing a real case study, then they work on the design phase with the concept creation.

The Final Project consists in a unique mock-up joining the efforts of the students coming from both majors. 


Find out all the projects from the design area: cardesignschool.it

  • 1st Year

    • Design Management

      The course is designed to provide a general overview of Marketing and its contents by focusing primarily on the ability to carry out market research and analysis of the general situation of the world of the automobile.
      The students must be capable of developing a car concept of a future car based on the principles of marketing.

    • Drawing Techniques

      Sketching is the most common technique used by designers to visualize their ideas and learn how to communicate a shape or concept quickly through fast drawing. It represents a basic technique for visual communication in a Design context.

    • Modelling

      The course is designed to provide the student with a basic understanding of physical modelling. Clay is the material most used in the world’s style centres thanks to its extreme pliability that allows very impressive results in a short time.

    • Car Design History and Culture

      The history of car design is a subject with many sides to it.
      The course teaches the history and evolution of car design through the study of the technical and stylistic innovations that have brought it about.

    • Vehicle Engineering

      The training of a professional designer must include a thorough understanding of the vehicle technical aspects. To create truly innovative products it's demanded an in depth knowledge of all the components that go from making a vehicle to how it interacts with the users, the road and the environment.

    • Design Methods

      This teaching describes the different phases of a design project: from the concept to the realisation of the object. It enables students to identify the most suitable tools to create their work and to manage the aspects that influence it. Design Thinking and Design Methods are the key contents of this discipline in relation to the Interior and Exterior Design

    • Graphic Techniques

      The student learns how to use specific drawing and photo-retouching techniques, using Digital Illustration and Adobe Photoshop. 

    • 3D Modelling

      The teaching deals with handling images on 2D and 3D using Alias Automotive, from the reproduction of 3D environments to the design of objects and manufactures.

    • First Year Final Project

      The course is aimed at designing the exterior and interior of a vehicle, by applying the principles learnt in the previous design method courses.

  • 2nd Year - Car Exterior Design

    • Advanced Graphic Design Techniques

      Style enhancement using the digital software Advanced Adobe Photoshop, that allows to get renderings and photorealism. This know-how finds its utmost application in the realisation of the students portfolio.

    • Advanced Modelling

      This course teaches the notions of physical modelling in design projects. From the sketch to the realisation of the object relying on specific materials and expressing the complexity of its volumes through Advanced Clay Modelling and 3D printing techniques. 

    • Advanced Drawing Techniques

      This course deals with all the representation techniques, from hand drawing to multimedia tools, which allow more efficacy at the time of communicating the project (Advanced sketching). Therefore, each technique - preliminary sketching, pantone and digital drawing - suits a specific phase of the project.

    • Advanced 3D Modelling

      The aim is both the artistic representation and the industrial prototyping in a professional contest - from file to factory through Advanced Alias Automotive. 

    • UX Automotive Workshop

      Mid first and second semester, students face two UX and UI workshops with the aim of applying the knowledge acquired throughout the programme and introducing the emerging technologies in the automotive field. The two workshops focus on different topics connected to interior, exterior and lighting design.

    • Exterior Design Process

      Application of sketching techniques on a car exterior. Concept, volumes and coherence among the different views.

    • Exterior Design Workshops

      In-depth on car exteriors features such as aerodynamics, technology implementation, use of materials and future design perspective through lab activities.

    • Lightning in Exterior Design

      The course deals with the “gaze” of the car, considered important as the rest of the body as regards the idea of “to see, but above all being seen”. 

    • Dassault Systems

      Nowadays 3D modelling has gained as much importance as sketching. Due to the evolution of digital technology, the designer needs to be able to create and represent an object in 3D, making the output realistic in terms of feasibility and ergonomics.

    • Final Project

      The Final Project consists of the combined works carried out within the two majors according to the briefing provided by a design centre. Students create a show-car on 1:1 scale: concept and creation of the car’s external features are up to Car Exterior Design’s students, while its interior interface detailed simulation and application to the model is the task of Car Interior Design and UX’s students. The Master course ends with the project being formally presented to the commissioning company and to the specialised press. For earlier editions of the course the presentation took place at the Geneva International Motor Show.

  • 2nd Year - Car Interior Design and User Experience

    • Advanced Graphic Design Techniques

      Style enhancement using the digital software Advanced Adobe Photoshop, that allows to get renderings and photorealism. This know-how finds its utmost application in the realisation of the students portfolio.

    • Advanced Modelling

      This course teaches the notions of physical modelling in design projects. From the sketch to the realisation of the object relying on specific materials and expressing the complexity of its volumes through Advanced Clay Modelling and 3D printing techniques. 

    • Advanced Drawing Techniques

      This course deals with all the representation techniques, from hand drawing to multimedia tools, which allow more efficacy at the time of communicating the project (Advanced sketching). Therefore, each technique - preliminary sketching, pantone and digital drawing - suits a specific phase of the project.

    • Advanced 3D Modelling

      The aim is both the artistic representation and the industrial prototyping in a professional contest - from file to factory through Advanced Alias Automotive. 

    • Project Management

      Introduction to car interior project management with the aim of establishing the design path for the months to follow. This course analyses a case project study and applies it to the Thesis Project.

    • Ergonomics - Packaging Definition

      The course is aimed at supporting the Thesis Project concept by defining the package and by taking care of the ergonomics and the users position inside the vehicle. The value of human interface and human experience and their role in the driving experience find a concrete and proper dimension.

    • Interior Design Workshops

      During these laboratories, external experts evaluate students’ outputs. The objective is to stimulate a critical approach to their work and the ability to analyse it from different points of view. Another important goal is to train designers able to deal with problem setting and problem solving.

    • UI&UX Design

      The definition of a User and of an innovative experience inside the vehicle imposes the need to investigate new architectures and an innovative design, which has to be connected with new technologies. This course is held by a teacher belonging to a different design area in order to broaden the range of design possibilities and enable the student to adopt different creative solutions within the vehicle.

    • UX Prototyping

       Students work in team to realize a UI&UX prototype supporting the Thesis Project.

    • Colour & Trim

      The course concentrates on the importance of CTF - Colour, Trim and Finishing, in relation to car interior design. The knowledge of materials and current/future innovations is essential to achieve balance between colours and materials, pattern and graphics, all concurring to emphasize the design concept.

    • Maya

      Thanks to its versatility and efficacy, this tool enables designers to express a style which is objective and meets dimensional requirements.

    • Final Project

      The Final Project consists of the combined works carried out within the two majors according to the briefing provided by a design centre. Students create a show-car on 1:1 scale: concept and creation of the car’s external features are up to Car Exterior Design’s students, while its interior interface detailed simulation and application to the model is the task of Car Interior Design and UX’s students. The Master course ends with the project being formally presented to the commissioning company and to the specialised press. For earlier editions of the course the presentation took place at the Geneva International Motor Show.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Luca Borgogno

Luca Borgogno
Design Responsible at the mobility startup Automobili Pininfarina, IED Mobility Lab Responsible and former Lead Designer at Pininfarina. He has always been passionate aboutr cars and motorbikes and fulfilled the dream of becoming a Designer. He worked for Fiat, F & F in the UK, Aka Design and I.De.A in Turin and Lamborghini, where he led a team dedicated to the production development.  

Alessandro Cipolli - Course Coordinator

Alessandro Cipolli - Course Coordinator
Designer, Director at SUPER MONKEY STUDIO. Graduated in Transportation Design, he boasts ten years of experience in the car industry as 3D Modeler, Designer, Interior Designer and User Experience Designer for Pininfarina, Quartostile, TorinoCrea and FCA, having worked on project with companies such as Fiat Panda, Fiat 500, 500L, 500X and Alfa Romeo Giulia. He is currently a Freelance Designer and combines his studio work with the teaching activity: in 2015 he brought his first class to the 2016 Geneva International Auto Show with the concept car Shiwa.

Davide Tealdi

Davide Tealdi
Group Partner at ESSERE. After various experiences in the Transportation and Product Design fields, in companies such as Fiat Centro Stile, Italdesign, Idea Institute and Nucleo Design Factory, he entered Kiska, in the two wheels and automotive department. In 2006, he joined ESSERE Group, multidisciplinary consulting agency, with many international clients that offers services from transportation to product design, from marketing to brand and product strategy, from architecture to POS design and sales strategy.

Michele Albera

Michele Albera
Freelance Designer graduated in Interior Design. He worked for Bodino group, within the industrial design, furniture design, exhibit design and architecture fields. He then joined the design collective Operai del Design, working for Volkswagen, Audi, Italdesign, Alfa Romeo, Italia Independent and Mapei. He collaborated also with Magn3t Italia in exhibit design and communications as Chief Designer, for Italian and international brands such as MTV, Rai and Corona beer. As freelance he collaborates with clients such as Enel Energia and Ferrero.

Alice Pintus

Alice Pintus
Senior Interaction Designer at Arduino. Her expertise is in ethnographic research, strategy, physical and digital products. She has always been deeply interested in how open-source platforms grant universal access to knowledge and tools, empowering people to create what they need themselves. Prior to Arduino, she worked for Smart Design, in San Francisco, CA.

Umberto Niola

Umberto Niola
Prototype Manager in Pininfarina. Mechanical Engineer with experience in mechanic workshops, aeronautics, craftmanship, racing cars design, hystoric cars restorations, racing championships, engineering, building, assembly, evelopment and technical-sport team management. Automotive Consultant for little and major companies, among which Fiat, ItalDesign, SST. Prototype Manager in Pininfarina for one-off, show cars, prototypes and R&D.

Marco Sciarpa

Marco Sciarpa
Graphic Designer, Painer, Former Senior Designer at Fiat Style Centre. He graduated in Transportation Design at the Institute of Applied Arts and Design. Since 2006 he has been exhibiting over 70 times and holding live art performances.

Kislaya Pathak

Kislaya Pathak
3D Modeler and Digital Designer at Pininfarina, Turin. Following his passion for cars that he had since his childhood, he studied Mechanical Engineering in India and then got graduated in Transportation Design at IED Torino. During his second year at school, he got the opportunity to work as a 3D modeller intern for a renowned company called Stola based in Rivoli, Turin.

Fasano Supreeth

Fasano Supreeth
Da sempre appassionato dei motivi per cui un prodotto è commercialmente più potente di un altro, consegue una laurea e un Master in Marketing and Communication. Dal 2007 ha lavorato per FIAT, Loro Piana e agenzie di marketing e pubblicità.

Marco Marinò

Marco Marinò
Interior and Exterior Designer for OEMs like Changan, Italdesign and Pininfarina. He studied Mechanical Engineering and Automotive Design, graduating with a Ferrari sponsored thesis project. He worked as a Designer at Camal, where he learnt to manage time and resources working in special projects such as one-offs, electric bikes, motorbikes, yachts and product design.

Andrea Pinchi

Andrea Pinchi
Born as Graphic and Visual Designer, in over 10 years of experience he acquired and consolidated competences in the user experience design and interaction design field, prototyping and building interactive installation, mobile applications and web based experiences. From concepts to development, he deals with many technologies, always trying to learn new tools, as new software, techniques and methodologies.

Luca Sgarbossa

Luca Sgarbossa
Freelance Graphic Designer, he worked as Art Director for various communication agencies including Leo Burnett, Armando Testa, Independent Ideas, Italy Brand Group, Phoenix, Prodea, Ideal, Fore, 515, Elipse and others. Among his clients there are big international companies such as Unicredit, Levi's, Giugiaro, Edf, Fiat, Alfa Romeo, Barilla and many others. He has been teaching at the IED Turin since 2008.