BA (Hons) Fashion Marketing and Communication

Undergraduate Courses - Barcelona

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IED Barcelona is the only centre in Spain imparting the Bachelor of Arts (Hons) in Fashion Marketing and Communication validated by the University of Westminster. 

The BA Honours Fashion Marketing and Communication course at IED Barcelona aims to ensure that participants have the knowledge and understanding as well as the marketing and communication skills to work professionally. IED interdisciplinary approach enhanced by the strong relationship with the Fashion and Design Industry ascertain a vision where adaptability and efficiency display a relevant position.

  • Credits
    360 UK credits
  • Start date
    October 2020
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    English

Methodology 

This course offers an educational path that teaches students how to develop writing and articulation skills, along with capabilities of communication and presentation, negotiation and sale, self conscience and impact, as well as the aptitude for collaboration. The key work tools are research, conceptual development, visualisation and ideas prototyping, and projects presentation.

Objectives
 
The first year of the course is focused on developing a rigorous approach to the acquisition of a broad knowledge base; employ a range of specialised skills; evaluate information, using it to plan and develop investigative strategies and to determine solutions to a variety of unpredictable problems; and operate in a range of varied and specific contexts, taking responsibility for the nature and quality of outputs.

During the second year, students generate ideas through the analysis of concepts at an abstract level with a command of specialised skills and the formulation of responses to well-defined and abstract problems; analyse and evaluate information; exercise significant judgement across a broad range of functions; and accept responsibility for determining and achieving personal and/or group outcomes.

The third year emphasizes on review critically, consolidate and extend a systematic and coherent body of knowledge, utilising specialised skills across an area of study; critically evaluate concepts and evidence from a range of sources; transfer and apply diagnostic and creative skills and exercise significant judgement in a range of situations; and accept accountability for determining and achieving personal and/or group outcomes.

Job Opportunities
 
- Fashion Editor
- Visual Merchandiser
- Press Office Manager
- Public Relations Management
- Product merchandiser
- Buyer
- Community Manager
- Fashion Consultor
- Design manager
- Product manager
- Fashion Event Organizer
- Fashion Journalist
- Entrepreneur
- Etc.
 

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Pilar Pasamontes

Pilar Pasamontes
Law graduate, Vice President of ModaFAD and Director of Development of the Fashion School of IED Barcelona. Designer of accessories and ideologist of the stores “special effects”. Fashion, advertising, film and television stylist. Fashion expert with monthly section in Marie Claire magazine. Fashion consultant for television and companies.  

Juan Salvadó

Juan Salvadó
Fashion Designer. Cofounder, together with Franco Moschino, of the firm Moschino s.r.l. Milano. Creative director of “Aspesi Group” of Milano.

Txell Miras

Txell Miras
Designer of her own Brand since 2004. Neil Barret (Milano) designer since 2003.

Astrid Kasdorf

Astrid Kasdorf
Pattern specialist, woman and child. Collaborator with enterprises such as Burberry, Tammy Donohue’s and Josep Font.

Diego Barquero

Diego Barquero
Tailor for more tan 30 years. Collaborator of fashion companies and designers, such as Josep Font, Antonio Miró, On Land, Eva Martínez and Margarita Nuez.

Maite Lafuente

Maite Lafuente
Book autor and illustrator. She’s illustrates also magazines like Gap, Marie Claire, Collezioni Trend, Carrefour…

Francesc Grau

Francesc Grau
Bachelor of Arts with Honours degree in Fashion Design from the University of Southampton through Barcelona's l’Escola d’Arts i Tècniques de la Moda (ESDI) and Master in Fashion Design from the Domus Academy in Milan. Since 2016, he has been the Creative Director of his own brand Estudi Studio. He has also held the positions of Product Manager for the brand Josep Font, Coordinator and Designer of women's collections for Antonio Miró, Creative Director for Menchén Tomàs and Designer for leather accessory and footwear lines for Diego della Valle, TOD’S and HOGAN in Italy.  http://www.estudistudio.com/  

Fabricio Pérez

Fabricio Pérez
Fabricio Pérez began likes freelance costume designer for dance companies and theater productions. Soon afterwards he set up his own enterprise, Llamazares y de Delgado, with partner Jaime Martínez.

René Zamudio

René Zamudio
He has working with directors such as Pedro Almodovar & Alex de la Iglesia as wardrobe consultant. As art installer he worked on the retrospective for “SYBILLA 20 Years is Nothing” and as exhibition designer for “Victorio & Lucchino” 25 year retrospective. Currently living between Barcelona & Berlin, he is styling in advertising and fashion.

Alexis Reyna

Alexis Reyna
Founder and Artistic Director of Alexis Reyna. Regular showcase of two womenswear Collections a year at 080 Barcelona Fashion Week. He has clientele such as M.I.A, Nicola Fornichetti Studio… Award Winner of Best Collection Fall/Winter 2012 at 080 Barcelona Fashion Week and guest as International Fashion Designer at Warsaw Fashion Week.

Julia Weems

Julia Weems
After studying Art History and Costumes, Fashion and Textile Design, she started freelancing as stylist in New York for magazines such as Glamour, FHM, Paper Magazine or Podivm. She worked in costumes design for Teatre Lliure, Teatre Tantarantana o the Gale Gates Arts Center, as well as for several video and music productions. Her career also includes work in fashion shows productions (José Castro, Circuit), market editor for Style.com and as a designer, for José Castro among other brands.  http://www.juliaweems.com/  

Pascal Nguyen

Pascal Nguyen
Fashion Consultant and Design Manager. With over 20 years experience, he has worked on such as prominent companies as Bershka (Inditex Group), Custo o Paco Rabanne.

José Castro

José Castro
Graduated from the prestigious London Royal College of Art, is one of the most internationally renowned Spanish designers. Member of the French Federation of Couture, along with Balenciaga and Paco Rabanne. He collaborated with the likes of Alexander McQueen for Givenchy, was artistic director of Miró Jeans and one of the designers of the new concept of Desigual.