Graphic Design and Portfolio

Summer and Winter courses - Florence

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The course in Graphic Design and Portfolio offers students the possibility to challenge themselves with a creative program that combines traditional lectures and project work to approach the basic tools and techniques of graphic and visual design.

Through lectures, case studies, labs and site visits, students will enhance their theoretical knowledge and technical skills, in order to complete a creative portfolio, developed during the program.

  • Start date
    July 2018
  • Duration
    3 weeks
  • Attendance
  • Language

Schedule: This course meets from Monday to Friday on a full time basis (morning and afternoon) the course has a duration of 75 hours spread over 3 weeks.

Target : This is an introductory course and no previous studies within the field are required. However we suggest students to familiarize themselves with the major themes that will be presented. 

Methodology and structure - This course is meant to provide students with a hands-on introduction to graphic design principles and tools. Through theoretical lessons, the program covers high-level concepts like layout, typography, and color. Then students have the chance to get hands-on, using Illustrator to build a custom logo and practice the vector drawing techniques. Next, the program takes students into Photoshop, where they learn how to creatively adjust and retouch the images they’ll use in design projects.

During the final project presentation, partecipants show the results of the work carried out through the course.

Summer course includes a strategic combination of theoretical lessons, case studies and workshops with industry professionals, as well as site visits to design studios and exhibitions. Site visits are an integral part of the program’s learning experience and are designed to complement what is acquired in the classroom as well as serve as an on-going orientation to the field.

The following topics are discussed during the program: historical background of graphics and design, elements of visual communication, basic design, page layout, font and color, fundamentals of Adobe Photoshop and Illustrator, image placement, save and exporting, development and update of a professional portfolio:

Basic Design
The course focuses on the basis of visual communication, giving an historical overview of graphics and communication, elements of semiotics and graphic perception, including the study of colour palette, families of fonts and typography.

VISUAL DESIGN LAB - Photoshop and Illustrator
The aim fo this course is to enable student to use the essential graphic design softwares. Students learn how to use the tools necessary for graphic representations on different digital media. From the first steps in the world of vector graphics with the use of Illustrator, the program proceeds with Photoshop and the versatility of photo editing techniques.The learning-by-doing approach and the workshops will facilitate the comparison through students, on various more and more concrete cases.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Marco Innocenti - Course coordinator

Marco Innocenti - Course coordinator
Designer, illustrator and art director, experienced in copywriting, magazine design, editorial design and type design. Expert in touristic and cultural promotion. Photographer. Co-owner of Kidstudio.

Laura Ottina

Laura Ottina
She is a graphic designer with twenty years of experience in the publishing industry. She worked as project coordinator, art director, layout artist, calligrapher, author and iconographic researcher. Since 2005 she is part of the digital art and visual communication studio Popdesign.

Ingrid Lamminpää

Ingrid Lamminpää
She got her Architecture Degree in 2005 and continued her academic career in Multimedia Communication and Design, completing her Master’s degree a couple of years later. She currently teaches in several institutions in the city of Florence. Her interests are ethics in communication, visual design, digital storytelling and new media communication. She is the screenwriter and executive producer of the video blog and the documentary "Just Say Yes", a journey through the civil rights. The documentary won the jury and the audience award at the Biografilm Festival 2014. LinkedIn

Lorenzo Masini and Silvia Agozzino

Lorenzo Masini and Silvia Agozzino
MUTTNIK  is a Florence-based collective composed by communication and product designers experts in different fields like: graphic design, Illustration, product and exhibit design, hardware repair and exotic food.