Students from the Master in Fashion Communication have been collaborating with WOW on a project guided by the brand itself, culminating in a final presentation before a professional jury.
Cooperation projects
News
Final Master’s Projects with Real-World Impact: IED Madrid Collaborates with WOW
Date
13 June 2025
Once again, Istituto Europeo di Design (IED) Madrid reaffirms its commitment to an educational model closely connected to the professional world. Since February, students from the Master in Fashion Communication have been immersed in a collaborative project with WOW, a benchmark brand in the retail sector known for its innovative approach and hybrid physical-digital model.
This project challenged students to work with WOW by applying their knowledge in branding, design, strategy, and communication in a comprehensive way. Throughout the process, they received specialized mentoring and participated in follow-up sessions that allowed for direct interaction with industry professionals.
The experience culminated in a final presentation of their proposals before an academic jury and representatives from WOW, reinforcing a learning model in which real brand collaboration and current industry challenges are central to the educational experience.
This type of collaboration strengthens IED’s core philosophy: to train the creatives of the future through direct engagement with the professional context that awaits them, with projects that not only assess knowledge, but also demand strategic thinking, applied creativity, and a deep understanding of today’s market.
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