01 October 2018

The 2018 Geneva Motor Show gears up to be a very special one, with an impressive number of new cars to be unveiled, both by established manufacturers and by newcomers to the industry.

On the occasion of the 88th Geneva Motorshow - for the first time ever - IED presented a prototype with the interiors - Hyundai Kite.

Fifteen students worked on the design of the Hyundai Kite, from nine different countries: Great Britain, India, China, Mexico, South Korea, Guatemala, Romania, Italy, and Venezuela.

IED Torino presented on February 7th 2018 the concept car born by the collaboration between the Master in Transportation Design and European Design Center Hyundai at the Geneva International Motor Show.

The audience had the chance to experience the concept car through virtual reality thanks to a project carried out in collaboration with Protocube Reply.

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