Date

01 October 2018

The 2018 Geneva Motor Show gears up to be a very special one, with an impressive number of new cars to be unveiled, both by established manufacturers and by newcomers to the industry.

On the occasion of the 88th Geneva Motorshow - for the first time ever - IED presented a prototype with the interiors - Hyundai Kite.

Fifteen students worked on the design of the Hyundai Kite, from nine different countries: Great Britain, India, China, Mexico, South Korea, Guatemala, Romania, Italy, and Venezuela.


IED Torino presented on February 7th 2018 the concept car born by the collaboration between the Master in Transportation Design and European Design Center Hyundai at the Geneva International Motor Show.

The audience had the chance to experience the concept car through virtual reality thanks to a project carried out in collaboration with Protocube Reply.

You may be interested in:

11 December 2025

IED x CNH: four visions of the future presented under the stars of the Planetarium of Turin

An evening dedicated to design creativity, imagining systems and vehicles capable of generating life beyond Earth

14 November 2025

From all over the world to Turin: IED welcomes its new international students

Two days between campus spaces and the city center, where new international students, guided by a treasure hunt, started to find their way, meet each other, and grow as a group

03 November 2025

Design Sketch Battle 2025: Imagining the “Cockpit of the Future” with Ferrari

Students from IED Torino and IED Barcelona challenged each other in a day of pure creativity and design, under the attentive eyes of Ferrari’s designers.

27 October 2025

Rethinking Tomorrow’s Connections: Mobility Design Beyond the Vehicle

At Italian Tech Week 2025, IED explored how design is redefining the way we live, feel, and shape the future of mobility, merging experiences, people, and technologies into an intelligent, human-centered ecosystem.

14 October 2025

New January intake for Undergraduate Programmes in Italy

Fashion, Design, Communication, Visual Arts and Cinema: your creative journey starts here

29 September 2025

IED at Italian Tech Week 2025: two events to imagine the future of design and technology

IED joins Italian Tech Week 2025 with two events exploring the dialogue between design and technology

23 September 2025

Turin Car Weekend: IED Takes Center Stage at Salone Auto Torino and Festival Car 2025

Next weekend, Turin confirms its role as the Italian capital of the automobile, hosting two major international events: Salone Auto Torino and Festival Car.

15 September 2025

Master in Yacht Design Students at the 2025 Cannes Yachting Festival

At the 2025 Cannes Yachting Festival, Master in Yacht Design students explored the latest innovations in the nautical sector and got an up-close look at the world of luxury yachting.

11 April 2025

IED Torino signs the poster for Festival Car 2025

A 1960s Concept Designed by Mercedes Alazraki, Transportation Design Student at IED Torino