11 December 2023

In its commitment to promote creative talent in Colombia, IED collaborates with “Totto Crea”, a competition to promote creativity and innovation among the Colombian student community.

Undergraduate students, technical and technological majors, participate in the call, presenting proposals to a challenge launched by Totto. The prizes for the best projects total around 175 million Colombian pesos. 
The main challenge is to design the 360° marketing strategy of the Totto Travel brand for the year 2024, under the premise of connecting with travelers. The proposal must be globally scalable and executable with a budget assigned by the brand. 
Totto is a brand with a presence in 54 countries and a history of 35 years. During the month of December we will meet the winners of this great initiative. 
¡Good luck to all participants! 
More information available here.

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