A strategic view of how fashion products work, bearing in mind a brand’s positioning and values, so as to optimise their collections all the way from inception to the moment they reach the consumer.
In this highly competitive context, the Postgraduate in Fashion Product Management fosters an understanding of product processes (efficient management and organisation), marketing strategies and communication, as well as inspiration mechanisms and the ability to develop trends from a creative and cultural perspective.
The program strikes a balance between the analytical side and the creative side and provides knowledge of each functional area with which the fashion product manager is expected to interact (retail, visual, artistic direction, communication) so as to encourage a 360° strategy.
- Work with brand analysis tools to build the brand through the product.
- Emphasise the importance of cooperation between the design, marketing, sales and production teams to carry out the strategy that has been defined.
- Introduce the main types of suppliers, materials, outsourcing and logistics that surround a fashion product.
- Analyse trends and art direction in order to focus the collections from the creative, conceptual and stylistic point of view.
- Define the structure, breadth and depth of collections by analysing sales, the competition and trends in order to develop a collection with the optimum final value, time and costs.
- Analyse in depth the product range and its efficiency at the POS using the product managers’ work.
- Give a knowledge of consumer analysis, competition studies, team management, scheduling and project development that is based on the design thinking methodology.
- Understand the level of involvement of each of the players (design, product, marketing and communication) in the success of the collection.
The presentation of the content will be divided into classes, modules and exercises that mimic the process and management of a professional fashion project. The course will therefore be organised into different types of classes: theoretical classes, case studies, workshops, talk by professionals, projects and final projects.
- Fashion designers who wish to acquire a knowledge of collection coordination and product management.
- Product managers who wish to expand their knowledge of product development.
- Marketing professionals who wish to gain an in-depth knowledge of fashion products.
- Communications professionals who wish to gain an in-depth knowledge of products and product processes in order to make their campaigns more efficient.
- Professionals working in fashion companies who wish to gain an in-depth knowledge of everything relating to products and collections and their integration with other departments.
- Human resources personnel who wish to understand how all the departments related with a fashion product operate within an organisation.
- Integrated design and product departments or independent studios.
- Marketing departments.
- Product development.
- Product management department.
- Product marketing.
- Purchasing and supplier management.
- Quality control.
- Entrepreneur with own business.
Fashion Communication and Management, Design Strategy and Management
Fashion Product Management
Fashion Communication and Management
Fashion Marketing and Communication
Fashion Communication and Management
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
"TAKING YOU BEYOND”, THE IED ALUMNI EVENT IN VIA SCIESA MILAN FROM 7 TO 11 JUNE.
This will be a series of meetings and interviews to tell what happens after graduating from a master's degree.
The projects chosen are the result of a creative process developed in different stages: from research to the final proposal.
IED Network offers 109 scholarships for its Master courses held in Italy and Spain.
IED Barcelona Design University has been selected by the international web magazine specialised in fashion Fashionista as one of the Top 25 Best Fashion Universities in the World in 2017.
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
Istituto Europeo di Design publishes the winners of the scholarship contest for the Master of Design and Innovation Programmes (MDI) at IED Madrid and IED Barcelona.
Fashioners of the World 2022 celebrates the end of the fashion students’ educational journey with a wide variety of proposals that all share a fresh and innovative vision of the fashion world.
IED in collaboration with Feeric Fashion Week, will award one special merit-based scholarship to attend the Summer Course in Fashion Trend Investigation held in IED Barcelona campus in July 2023
Organised by Barcelona Centre de Disseny, the graduates of the class of 2021 were actively involved in two restaurants along the route.
Two projects from the interdisciplinary subject Food Design System have been presented at the latest meeting of EDIVI.
The largest European meeting to raise awareness about the implementation of activities and projects aligned with the European Green Deal.
A master class, organised in collaboration with Cultura Inquieta and Renault, around the different phases of creative production.
‘Llantiol Teatre’ by Thinh Truong, third-year Motion Graphics student at IED Barcelona, has received the Wix Playground in the best Graphic Design category.
‘Suspended in transition’ is the theme proposed for this year’s edition; a motto that encourages designers to embrace uncertainty as an arena from which to reflect, to step out of their comfort zones, and to explore alternative futures.
The school is present at the event with a textile flower workshop that highlights the value of sustainable fashion through the use of repurposed haute-couture fabrics.