Innovation. Problem-solving. Creativity. Co-Creation. Customer value. These concepts have tremendous impact in today’s business strategy.
They are the ingredients that spur new growth opportunities, optimize business processes and create strong connections with customers. They are obvious, yet diffuse.We see these words everywhere we look today. But what do they really define? Are they real? Do they have any real impact on business or are they just a series of trendy words slapped on company slogans, advertisements, and annual reports?
Design Thinking is a human-centric group of work processes and frameworks that help identify, develop and deliver on these concepts creatively and efficiently. Real innovation delivers real results. Results in introducing new product-service experiences to create value in a business, in understanding the changing customer expectations or in expanding existing markets. In essence, developing meaningful design solutions through a design thinking approach, co-created with all stakeholders, results in business transformation.
This Summer Course in Design Thinking for Business Transformation is designed for the professional who is looking to better define, shape and implement innovative strategies in their respective ecosystems and deliver higher value to their businesses.
– Gain better insights on existing/future customers
– Understand customer needs/problems and wants/emotions
– Enhance company value by identifying and acting on new opportunities efficiently
– How to lead teams through the creative process
– Distinguish between experience phase and implementation phase
– Prototype fast to clarify concepts and get valued feedback
– Validate and sell the ultimate story to stakeholders
Action. Reflection. Learn.
This intensive course is built as an experiential learning incubator: each day starts with an intensive workshop on the day’s exploration topic that allows the participant to get a deeper understanding of Design Thinking methods by relating those key-concepts and tools to that experience.The structure of the entire workshop itself is built on the divergence/convergence principal.
Learning outcomes for the program are: Imbed the notion of action / reflection / learning, when facing challenges in a project as well as in work processes.
Gain an experiential understanding of design thinking concepts, tools and methodologies
Be able to apply these concepts in various contexts
Redefine / frame problems and needs
Identify design and business opportunities through an holistic view
Implement the design thinking concepts to create a viable product or service
Identify, understand and transmit your findings to appropriate stakeholders
- Gain better insights on existing/future customers
- Understand customer needs/problems and wants/emotions
- Enhance company value by identifying and acting on new opportunities efficiently
- How to lead teams through the creative process
- Distinguish between experience phase and implementation phase
- Prototype fast to clarify concepts and get valued feedback
- Validate and sell the ultimate story to stakeholders
This Professional Summer Course is designed for professionals working in Sales, Human Resources, Innovation, R+I+D, Marketing, Communications, business development, Design and Management departments willing to work at a strategic level.
Design Strategy and Management
Design for Innovation Strategy
Fashion Communication and Management, Design Strategy and Management
Fashion Product Management
Design Strategy and Management, Product and Service Design
Design and Innovation
Design Strategy and Management
Innovation and Future Thinking
After two years, returns IED Roma Graduation Ceremony, to celebrate the latest graduates in the presence of teachers, families and friends. Two hundred and sixty-one diplomas were awarded.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
10 scholarships to promote the talent of young creatives.
The Francesco Morelli Foundation establishes a prize for students graduating in the summer session of the academic year 2021-22.
IED – Istituto Europeo di Design recognizes Talent of Colombian Design and Entrepreneurship.
Istituto Europeo di Design publishes the winners of the scholarship contest for the Master of Design and Innovation Programmes (MDI) at IED Madrid and IED Barcelona.
This May IED is in New York City, with students and Alumni presenting their projects and winning awards at both NYCxDESIGN festival and the Creative Week.
This will be a series of meetings and interviews to tell what happens after graduating from a master's degree.
Exhibition open to the public from 6 to 12 June 2022 at the Fuorisalone in the BASE Milano spaces.
With the month of May restart the events of More Than Monday | Inspirational Stories,the digital conference cycle dedicated to the IED community.
This conference brings together the directors of European schools and universities in the fields of business marketing and economics.
IED participates in the Dubai Design Week 2021 with a physical exhibition “Light Shelters”, displaying 2 projects by IED Alumni. From November 8th to 12th.
IED is pleased to share the creation of a brand new platform addressed to their creative community – IED Smart Creativity.
IED Network offers 109 scholarships for its Master courses held in Italy and Spain.
Innovative alternatives for mobility, spaces to reconnect with nature, sustainable fashion collections and new services focused on user experience.
A proposal that speculates about future events focusing on design’s role
A pioneering venture funded by the EU program ‘Horizon 2020’
A webinar organized together with the Asociación peruana de Visual Merchandising y el Grupo Modulor.