Start date

November 2024


Full time


On campus


9 Months

Course Coordination

Alberto Caselli Manzini

Uncover and effectively communicate the potential of future fashion trends through hands-on market research and data visualization tools.

Channel your inner visionary and cultivate your passion for fashion in the land that has brought about some of the most cherished names in Italian Fashion, such as Gucci, Pucci and Ferragamo. 

Understand and investigate the innovation drivers of today’s society and transform them into a trend forecasting strategy. The Master in Fashion Trend Forecasting combines research and practice to simulate the realities of the fashion industry through a project-based approach. 

Students will analyze the market and study the most important trend forecasting processes through relevant case histories and workshops. Students will also have the opportunity to immerse themselves in prestigious company visits, coming into direct contact with a variety of professional figures from the local fashion scene.

Information to decide

Cultivate your creative and analytical skills through a course that balances research tools and theory with practical applications on how to predict future fashion trends.

The IED Master in Fashion Trend Forecasting is founded on a theoretical-cultural approach that integrates qualitative and quantitative research techniques, allowing students to deepen their understanding of the fashion industry, its links to related creative fields, market demand, and consumption habits. 

Students will learn to effectively express their ideas and communicate their research findings, creating convincing and visually compelling presentations capable of directing important business decisions in a sector with increasingly complex dynamics.  

The course’s final project will see students developing a professional trend book for a real partner company using their acquired analytical and perceptual skills to satisfy the assigned brief.  

Considering the wide range of cultural, numerical, and visual aspects of a trend, this Master is open to all students interested in entering the world of fashion, with a passion for novelty as a common denominator. The course has been designed to prepare students for careers in Trend Forecasting, Cool Hunting, or Research Development roles. The skills and competencies acquired in this program may also be fundamental if students wish to consider a career as a so-called Futurologist or if they are willing to consider job positions in the consultancy industry.

The purpose of this course is to provide visionary thinking and innovation by bringing together different areas such as fashion, society, art, music, and lifestyle in order to provide
an in-depth analysis of current market size and trends.

As a means of maximizing the effectiveness of fashion materials for business improvement, you will learn some of the most state-of-the-art and most powerful visual techniques, strategies and practices.
You will also be able to improve your forecasting and data analysis skills as you become more familiar with trends and target market behavior patterns. In addition, you will explore how to use professional market intelligence and research tools for making your own product - or that of a customer - more focused and tuned for success.

The main software you will need during your course is provided by IED!

On this page you will find all the features you need for your computer. 


The study programme of the Master’s in Fashion Trend Forecasting in IED Florence consists of both face-to-face lectures and workshops with a practical focus, all alternating to provide you with a well-rounded training based on a 'learning by doing' approach. 

You will have the opportunity to exchange views with industry professionals and leading players as you attend seminars and workshops and have your projects assessed by a panel of fashion industry experts.

- Culture, Society and Trends

- Product Culture

- Graphic Tools

- Fashion Writing

- Trend Forecasting

- Trend Communication

- Market Analysis

- Case history

- Company visits

- Final Project


Elizabeth Bowring

Head of Catwalks at WGSN


Alberto Caselli Manzini


Course Coordinator

Alberto Chiurato Ranzi

Fashion editorial content coordinator

Vittorio Giomo

Consultant for the Color Trend Forecasts

Olivia Peruzzi


Marco Bartolucci

Fashion brand consultant

Alberto Mantegna

Designer and Marketing & Communication consultant

Alessandro Bigazzi

Trend Analyst, Color & Leather Consultant

Chloe Payer

Talent Development & ACC Business Coach, Hogan® Consultant

Marlena Woolford


Paola Pasinato

Fashion designer and Professor

What people say

"Understanding the impact of trends and what is necessary for a business means comprehending the history, how they move through culture and how the memes play into dispersing trends over seemingly disconnected sectors is essential.”

Elizabeth Bowring

Fashion Trend Forecasting Master Course Mentor

“Fashion Brands are the essence of personality, creativity, design and craftsmanship. Fashion Brand Management is how to turn that into reality.”

Theo Grassl

Fashion Brand Management Master Course Mentor

“The most compelling fashion brands of today have found a way to balance innovative design and creativity with social consciousness. Consumers are no longer mesmerized by popularity or cache — they want to invest in clothing that speaks to their identity and tells a story. As a style editor and writer, I’m excited to share my perspective on fashion’s evolution through youth culture with IED’s master class.”

Danielle Kwateng

Creative Direction for Fashion Master Course Mentor

“We are living in a historical moment in which it is necessary to break the vicious cycles, rules and schemes that were created in another era and cannot be sustained today.”

Margherita Maccapani Missoni

Fashion Business Master Course Mentor

“Buying and Merchandising is a balance of clever fashion sense and business expertise. Because of the new fashion rhythm is a key function for fashion brand and retailer since it requires a proactive professional, who is always up-to-date on the latest trends, to better understand what final consumers want to buy.”

Andrea Selvi

Fashion Merchandising and Buying Master Course Mentor