The Master of Communications Direction and Management, Marketing and Advertising stands out for addressing these and many other topics from a creative approach, where management criteria merge with creativity and design.
Do you want to know how to manage brands properly? How to develop, create and plan innovative and effective advertising campaigns? To know how to correctly position each product and service? Discover all the steps and processes from the drafting of the brief to the final design, from the establishment of objectives to setting the budget and assessing results.
With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely.
By completing an IED Madrid master's degree programme, you will access cross-cutting training that complements your knowledge and strengthens your skills, preparing you to be a unique profile in the job market.
Online preparatory course: optional
As a student of this master's degree, you will be able to participate in a preparatory course on basic tools for understanding the functioning of design and the skills, from a technical and personal development point of view, inherent to it:
Elective subjects: IED Credits
In addition to the core subjects of the master’s degree programme, you may choose between 2 and 5 optional branches that make up the DNA of IED students. These training branches cover the tools that will make the difference in completing your professional profile.
CoLAB: IED Credits
To enhance the cross-cutting nature of the programmes, we have a collaborative project in which students from different programmes come together to develop one single project. With the guidance of leading professionals in the sector as tutors, the working groups will approach new disciplines and techniques. You will meet profiles from other programmes, you will interact with them as in companies’ multidisciplinary work groups, enjoying a unique experience that will enrich the way you approach a project.
In addition, this collaborative project will feature two weeks of conferences, workshops and group presentations: WikIED.
Pablo Vizcaíno Alcantud
Juan Manuel Sepúlveda del Toro
Rubén Sáez Carrasco
Juan Miguel Díaz
José María Gutiérrez
Marketing and Communication, Design Strategy and Management
Management and Marketing in the Music Industry
Marketing and Communication
Event Design and Management
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
Sex and disability: thanks to their #ihavethisability, the newly Communication graduates have also won the Clio Awards in New York.
Istituto Europeo di Design publishes the winners of the scholarship contest for the Master of Design and Innovation Programmes (MDI) at IED Madrid and IED Barcelona.
Hayon is one of the most important figures in contemporary design. He has collaborated with BD Ediciones, Camper, Metalarte, Baccarat, Mooi, Lladró and other large companies, alternating personal and artistic projects such as Mediterranean Digital Baroque, Mon Cirque, Stage, The Tournament and American Chateau. His latest projects are Serious Fan at the Daelim Museum in Seoul and the Hyunday Moka Garden.
Fashioners of the World 2022 celebrates the end of the fashion students’ educational journey with a wide variety of proposals that all share a fresh and innovative vision of the fashion world.
IED in collaboration with Feeric Fashion Week, will award one special merit-based scholarship to attend the Summer Course in Fashion Trend Investigation held in IED Barcelona campus in July 2023