Dirección y Gestión de Comunicación, Marketing y Publicidad



Start date

October 2022




On Campus


10 Months



The Master of Communications Direction and Management, Marketing and Advertising stands out for addressing these and many other topics from a creative approach, where management criteria merge with creativity and design.

Do you want to know how to manage brands properly? How to develop, create and plan innovative and effective advertising campaigns? To know how to correctly position each product and service? Discover all the steps and processes from the drafting of the brief to the final design, from the establishment of objectives to setting the budget and assessing results.

With its mixed format, this degree will allow all students to learn, participate and be part of the IED community in person, in physical and virtual classrooms, and remotely. 

Information to decide

By completing an IED Madrid master's degree programme, you will access cross-cutting training that complements your knowledge and strengthens your skills, preparing you to be a unique profile in the job market.

Online preparatory course: optional

As a student of this master's degree, you will be able to participate in a preparatory course on basic tools for understanding the functioning of design and the skills, from a technical and personal development point of view, inherent to it:

  • Presentation and portfolio
  • Methodology
  • Social Innovation
  • Photoshop *you will be able to take a level test at the start of the course
  • Indesign *you will be able to take a level test at the start of the course


Elective subjects: IED Credits

In addition to the core subjects of the master’s degree programme, you may choose between 2 and 5 optional branches that make up the DNA of IED students. These training branches cover the tools that will make the difference in completing your professional profile.


CoLAB: IED Credits

To enhance the cross-cutting nature of the programmes, we have a collaborative project in which students from different programmes come together to develop one single project. With the guidance of leading professionals in the sector as tutors, the working groups will approach new disciplines and techniques. You will meet profiles from other programmes, you will interact with them as in companies’ multidisciplinary work groups, enjoying a unique experience that will enrich the way you approach a project.
In addition, this collaborative project will feature two weeks of conferences, workshops and group presentations: WikIED.

Professional Opportunities

  • Marketing Director
  • Innovation Marketing Manager
  • Brand Manager
  • Communications Director
  • Customer Services Director
  • Digital Researcher
  • Digital Content Creator
  • Press Officer
  • Community Manager
  • Creative Planner
  • Creative Director
  • Planner Strategist
  • Accounts Director
  • Digital Strategist




  • Learn about the new market infrastructure and the role played by brands, agencies and consulting firms
  • Learn about new media, new platforms and innovation applied to marketing
  • Achieve optimal knowledge of brand reputation management, crisis prevention, pro-action and strategic reaction by companies
  • Learn methodologies relating to creative and conceptualisation processes
  • Develop skills and knowledge in brand research and strategy both for off-line and digital and social media
  • Put creative thinking to work in seeking alternative solutions to business needs
  • Learn how to devise and develop successful advertising campaigns
  • Analysis and management of the effectiveness of the different communication actions


Pablo Vizcaíno Alcantud


Juan Manuel Sepúlveda del Toro


Rubén Sáez Carrasco


Sergio Ituero


Juan Miguel Díaz


José María Gutiérrez