Communication, Marketing and Advertising Management
Brand Management, Creative Leadership and New Communication Strategies
Madrid
ESP
Master's Degree
Language
Spanish
Start date
October 2026
Frequency
Evening
Duration
9 Months
Credits
60
Price
Develop strategic and creative leadership to guide multidisciplinary teams, balancing innovation, sustainability and meaningful impact in the digital era.
The Master in Communication, Marketing and Advertising Management prepares you to successfully lead multidisciplinary teams in creative and design-driven environments. You will develop key strategic and managerial skills to make informed decisions in complex, fast-changing and highly competitive contexts.
You will learn to balance innovation and creativity with economic viability, ensuring business sustainability without losing sight of originality or the distinctive value of each brand. The programme equips you to make the most of emerging technologies, digital platforms and the trends transforming today’s creative industries, integrating social responsibility into every business decision.
Throughout the master, you will strengthen adaptability, resilience and imaginative leadership, developing the ability to inspire solutions to contemporary challenges. Through a practical and collaborative methodology, you will work alongside industry professionals and tackle real projects that enrich your learning with authentic, applicable experiences.
This programme is taught at IED Madrid Gran Vía -Palacio de Altamira.
Information to decide
A master designed to lead brands with creative judgement, strategic insight and a commitment to meaningful impact.
The structure of the master is designed to provide comprehensive training that blends strategic thinking, applied creativity and new leadership models.
Throughout the programme, you will address the challenges of the contemporary context through a progressive approach: from cultural analysis, trends and ethics to brand creation, communication strategy and the management of real teams and projects.
The methodology is based on active and experiential learning, with a strong practical and participatory component oriented towards professional skill development. Workshops, applied projects and masterclasses with experts will enable you to integrate market research, branding, creative advertising and leadership, strengthening your analytical, decision-making and management abilities in dynamic environments.
This master is aimed at professionals and graduates in design, communication or related disciplines who wish to specialise in strategic brand management, new forms of communication and creative leadership.
It is ideal for creatives, designers and advertising professionals looking to move into managerial roles; communication and branding specialists seeking to broaden their strategic vision; entrepreneurs developing or consolidating their brand or agency; and professionals aiming to lead teams, projects and brands with a creative, critical and innovative mindset.
This programme prepares you to lead brands, teams and projects with a strategic, creative and sustainable vision.
You will learn to build and position relevant brands aligned with business and market needs, and to lead collaboratively, fostering meaningful dialogue between design, marketing and management. You will develop the ability to identify opportunities, apply human-centred methodologies and make informed decisions that balance creativity, sustainability and economic impact.
You will also strengthen creative judgement, resilience and analytical capacity to face the challenges of an evolving landscape. And you will explore the transformative role of innovation, technology and ethics in the creative industries, applying your knowledge to real projects and industry collaborations that consolidate your professional profile and leadership.
Upon completing the master, you will be prepared for roles such as:
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Marketing Direction
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Innovation Management
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Brand Management
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Communication Direction
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Digital Content Creation
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Community Management
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Brand Strategy
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Account Direction
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Digital Strategy
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Creative Production
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Creative Project Management
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Creative Consulting
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Growth Management
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Creative Project Coordination
Syllabus
Contemporary Context Analysis
Market Research
Trend Analysis
Ethical Perspectives and Critical Thinking
Brand Creation and Culture
Creative Strategy
Brand Design and Identity
Brand Management & Creative Leadership
Marketing and Innovation
Data-Driven Growth
Project Management and Account Direction
Creative Team Direction and Leadership
Communication Strategies and New Advertising Narratives
Strategic Communication Platform
Creative Advertising: Concept, Storytelling and Ideation
PR & Talent Curation
Content Creation and Community Management
Creative Design and Production
Creative Design
Audiovisual Production
Experience Production
Final Project
Master’s Final Project
Faculty
Course Coordinator
Marta Guardiet
Creative Director and Brand Strategist at Estudio Brillante
Teacher
Darío Rodríguez
Head of Creative Hub en Repsol
Teacher
Jorge Rendón Riba
Strategic Communication and Marketing Consultant
Teacher
Júlia París
Social Creative en PS21
Teacher
María Gil Vice
Creative & Brand Strategist
Teacher
Naty Cristina Gomes de Jesús
Partner & Director of Product Strategy and Design
Teacher
Oscar Saiz
Director of Strategy and Creativity
Teacher
Ricardo Rivero
Director of the Qualitative Studies Department - Hamilton Global Intelligence.
Inside the labs
+3
Aula Magna
+2
Yard
+4
Photography Studio
+5
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