Event Design and Management
Organise unique events to meet the client's promotional goals, make them unforgettable for the public, and more.
Barcelona
ESP
Postgraduate
Language
Spanish
Start date
January 2026
Frequency
Part-time
Fruition
On campus
Duration
6 Months
Course Coordination
Cesc Grau, Helena Rosselló
Price
€6,400
Put all your creative talent to the test designing experiences of value to convey concepts, launch new products and make company initiatives compelling.
Create meaningful experiences: in this Postgraduate in Event Design and Management you’ll acquire the specific knowledge and tools you need to organise an event of significant communicative value that satisfies the client’s expectations to the full.
During the program you’ll discover how an event is a channel that can be used to communicate messages and help a brand connect with its audience. See how events, both large and small, are one of the most common marketing and communication strategies; they’re highly adaptable and offer numerous possibilities, such as a chance to unveil something new.
You’ll learn to use a variety of tools to organise the event in a practice-based, collaborative learning process.
Information to decide
A postgraduate program in applied marketing and design strategies to create and manage original events.
This Postgraduate in Event Design and Management introduces you to the cultural and social factors to be considered when organising an event. You’ll acquire sector-specific knowledge to enrich your CV in the practical part of the program, organising real events based on case study briefs, working in a group and in class.
During the learning process we’ll apply two key methodologies: ROLE-PLAY (from the start of the program, and throughout the project, you’ll play an active role in an agency you’ll set up with your group). COOPERATIVE LEARNING (in the first half of the course you’ll provide content for your fellow students with the help of your tutors).
In preparation for your final project, you’ll present your work to an Academic Panel of experts. At the end of the postgraduate, the student-agency submits its project to the Academic Panel of lecturers and clients.
The Postgraduate in Event Design and Management is for Marketing, Communication, PR, Production degree holders or graduates and professionals with accredited experience in the Marketing or Communication sectors who want to add event management to the services they provide.
If you already have experience in Communication, Marketing, Finance, Advertising, Spatial Design or Creative Disciplines, this program will add another feather to your professional cap and CV.
A CV and cover letter are required for enrolment in the program. The school will evaluate each case on its merits. If some of the admission requirements are not met, the applicant may be called for a personal interview
The Postgraduate in Event Design and Management lets you master the secrets of event design to turn an event into an effective communication channel. You’ll learn which critical factors to consider when organising an event, and how to prepare a strategic communication plan.
With the skills, techniques and theory acquired you’ll develop a real case study with your group, and present the project before an expert panel of selected lecturers and clients.
When you finish the program you’ll be fully qualified to join event organisation teams, PR departments, marketing agencies or production teams implementing cultural administration policies or a plan of action in the tourism sector.
The city of Barcelona is an exceptional setting for a program like this: it’s a city that hosts international trade fairs and congresses of major interest, a place where companies are always on the lookout for specialised profiles to add to their teams.
Syllabus
What will you learn?
The course leaves no stone unturned, and you’ll get a comprehensive overview of how to design an event to meet the client's specific expectations. You’ll learn techniques you can use to come up with new creative concepts, and how to use marketing and communication to catch the public's eye.
STRATEGY COMPONENT
Marketing and Communication
Key points for receiving and interpreting a Brief
Strategic Plan/Communication Plan. Offline and Online
Sponsors & Partners
Personal Brand
CREATIVITY COMPONENT
Wow Concepts
The Event Concept
Creative Concept Techniques
Event Typologies
Style and Moodboard
MANAGEMENT COMPONENT
The Event Organisation Processes
Teams and Profiles
Internal Relations
Event Actions
Event Assessment
Estimates
DESIGN COMPONENT
Location
Art Direction
Innovative Catering
Technical Production and Logistics
PROJECT COMPONENT
Presentation
Event Manual
On Site
Faculty
Course Coordinator
Cesc Grau
Specialist in Creative Strategy
Course Coordinator
Helena Rosselló
Head of Communication and Events IED Barcelona
Teacher
Claudia Romera
Strategic branding and communication consultant
Teacher
Edu Villanúa
Communication and E-commerce Strategy Specialist
Ariadna Esteve
Branding, Marketing and Communication Strategist
Gemma Caihuelas
Senior Project & Event Manager
Inside the labs
+2
Media Lab
+2
+3
+6
+2
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