Cesc Grau, Helena Rosselló
Put all your creative talent to the test designing experiences of value to convey concepts, launch new products and make company initiatives compelling.
Create meaningful experiences: in this Postgraduate in Event Design and Management you’ll acquire the specific knowledge and tools you need to organise an event of significant communicative value that satisfies the client’s expectations to the full.
During the program you’ll discover how an event is a channel that can be used to communicate messages and help a brand connect with its audience. See how events, both large and small, are one of the most common marketing and communication strategies; they’re highly adaptable and offer numerous possibilities, such as a chance to unveil something new.
You’ll learn to use a variety of tools to organise the event in a practice-based, collaborative learning process.
A postgraduate program in applied marketing and design strategies to create and manage original events.
This Postgraduate in Event Design and Management introduces you to the cultural and social factors to be considered when organising an event. You’ll acquire sector-specific knowledge to enrich your CV in the practical part of the program, organising real events based on case study briefs, working in a group and in class.
During the learning process we’ll apply two key methodologies: ROLE-PLAY (from the start of the program, and throughout the project, you’ll play an active role in an agency you’ll set up with your group). COOPERATIVE LEARNING (in the first half of the course you’ll provide content for your fellow students with the help of your tutors).
In preparation for your final project, you’ll present your work to an Academic Panel of experts. At the end of the postgraduate, the student-agency submits its project to the Academic Panel of lecturers and clients.
The Postgraduate in Event Design and Management is for Marketing, Communication, PR, Production degree holders or graduates and professionals with accredited experience in the Marketing or Communication sectors who want to add event management to the services they provide.
If you already have experience in Communication, Marketing, Finance, Advertising, Spatial Design or Creative Disciplines, this program will add another feather to your professional cap and CV.
A CV and cover letter are required for enrolment in the program. The school will evaluate each case on its merits. If some of the admission requirements are not met, the applicant may be called for a personal interview
The Postgraduate in Event Design and Management lets you master the secrets of event design to turn an event into an effective communication channel. You’ll learn which critical factors to consider when organising an event, and how to prepare a strategic communication plan.
With the skills, techniques and theory acquired you’ll develop a real case study with your group, and present the project before an expert panel of selected lecturers and clients.
When you finish the program you’ll be fully qualified to join event organisation teams, PR departments, marketing agencies or production teams implementing cultural administration policies or a plan of action in the tourism sector.
The city of Barcelona is an exceptional setting for a program like this: it’s a city that hosts international trade fairs and congresses of major interest, a place where companies are always on the lookout for specialised profiles to add to their teams.
What will you learn?
The course leaves no stone unturned, and you’ll get a comprehensive overview of how to design an event to meet the client's specific expectations. You’ll learn techniques you can use to come up with new creative concepts, and how to use marketing and communication to catch the public's eye.
Marketing and Communication
Key points for receiving and interpreting a Brief
Strategic Plan/Communication Plan. Offline and Online
Sponsors & Partners
The Event Concept
Creative Concept Techniques
Style and Moodboard
The Event Organisation Processes
Teams and Profiles
Technical Production and Logistics
Marketing and Communication
Communication, Marketing and Advertising Management
Graphic Design and Visual Communication, Marketing and Communication, Creative and Art Direction
Design and editing of art books
Passionate and hardworking professional in the fashion industry since 30 years, Alessandra Invernizzi is currently Senior Account Manager EMEA Wholesale Independents for one of the world leading fashion company: Burberry.
Students in their final year of the Bachelor of Arts, Bachelor of Arts (Hons), IED Diploma and Foundation Course in Global Design will bring their academic stage at the school to a close on 19 June at 6 pm at Aribau Multicines.
The World’s most prestigious award show in advertising, design and marketing for students awarded IED with two Bronze Awards in the 2023 Young Ones Student Awards
IED Barcelona installs solar panels on the rooftops of its Point One facility that will save up to 40% of electricity.
IED decided to reward those students who commit up front with a special Early Bird discount.
Memory, Transformation, Technology, Space and Materials. IED invites you to discover the links between between these powerful words and and the plentiful of events arranged for Milan Design week, the biggest annual design event in the world.
IED Barcelona students’ proposal to revitalise the commercial area of Paseo de Gracia will become a reality throughout 2023 and 2024.
After a very successful in person event we decided to expand the chance to have a friendly dialog with Rodion Usaev, IED Milano graduate in Product Design, who is an expert in the field of industrial design.
Italian Design Day 2023 theme is "The quality that enlightens" - Design energy for people and the environment
10 suggestions encapsulated in a manifesto designed by students for the entire IED community. Small actions and virtuous behaviour that are ironically transformed into everyday good practice.
57 scholarships to support young talents interested in attending a Master course in Italy or Spain.
How to offer a narration of your brand to the customer influencing the behaviors and habits of purchase
Fashion Marketing and how important is to know how to communicate a product.
Its objective is to promote local commerce in the city thanks to the transformative power of design.
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
IED Milano and IED Cagliari kick off the brand new course in Communication Design
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
Different visual identities for a pilot project at the Palau de la Música Catalana.
On 30 September, 12 managers from large companies will meet online with students and lecturers to discuss a highly topical issue.
A Ministerial Decree has published the modalities for applying the provisions of the new law.
Next September 22nd & 23rd, IED will participate in the sixth edition of the Visual Merchandising Workshop Latinamerica with the experts Anna Sabater and Marc Guitart.
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
IED Milano and IED Roma stand out at the important New York competition with their two campaigns for Whatsapp and Spotify.
The important global creativity and advertising contest rewarded the campaign that naturally aims to overcome taboos related to sexuality for people with disabilities.
IED is a partner of the European project of professional training aimed at the development of entrepreneurial skills and competences in young musicians who work in string quartets.
IED Roma and IED Milano are the undisputed protagonists in the Students category - winning first and second place respectively - at the ADCI Awards 2020, which is the most important prize for creativity in advertising communication.
A Golden School Trophy for the best school and a Grand Prix: IED Communication racks up awards in Salerno.