Creative Direction for Commercial Spaces*
Discover your potential, creating new projects in the field of ephemeral architecture and art direction.
Madrid
ESP
Master's Degree*
Language
Spanish
Start date
October 2026
Frequency
Evening
Duration
9 Months
Credits
60
Price
Learn the best tools to use to give brand spaces a unique visual identity. Use your creative talent to develop projects that evolve to meet the needs of the public.
The Master's in Creative Direction for Commercial Spaces trains you as a professional specialized in the creation of commercial environments that integrate design, brand strategy, and customer experience—both in physical and digital spaces.
Through modules on conscious design, visual communication, and practical project management, you will learn to design spaces that create emotional connections with consumers, reflect brand values, and promote sustainability.
You will be equipped to tackle global challenges using an interdisciplinary and responsible approach, with a critical and strategic vision of today’s commercial landscape.
This programme is taught at IED Gran Vía - Palacio de Altamira.
*The academic structure of the programme may be subject to changes for the 2027/28 academic year, including possible changes to the names, distribution or number of hours of individual subjects, as well as the addition or removal of certain subjects. The programme’s total teaching hours and number of credits will remain unchanged.
Information to decide
Become a creative leader capable of designing unique commercial experiences that emotionally connect with consumers, embrace sustainability, and transform the future of retail.
The program offers a comprehensive learning journey through various modules, where you will explore topics such as the analysis of contemporary culture from a design perspective and the core pillars of commercial interior design—including lighting, visual merchandising, furniture, and customer experience.
In the project-based modules, you will work on event, stand, and store typologies, while external internships will allow you to apply all the skills you’ve acquired in a real professional setting.
You will complete your training with a Master's Final Project (TFM), conceived as a distinctive, innovative, and creative experiential space.
The program features a variety of teaching methods, including lectures, hands-on projects in collaboration with companies and organizations, mentoring, and group sessions.
Graduates in Interior Design and Architecture.
Professional experience in the field will be assessed during a personal interview for candidates holding degrees in other disciplines.
A B2 level of English is recommended to facilitate mobility and access to various learning materials.
A comprehensive, contemporary, and specialized education in a booming and constantly evolving sector. You will develop a well-rounded profile that will open doors to career opportunities in specialized design studios, real estate companies, consulting firms focused on innovation in the commercial sector and its services, public and private institutions, start-ups, and more.
In addition to technical knowledge, you will also strengthen key skills such as project management, leadership, teamwork, creativity, and disruptive thinking.
The program stands out for its strong practical focus and direct connection to the professional world, culminating in a Master’s Final Project (TFM) where you will apply all the knowledge acquired.
Syllabus
DESIGN CULTURE AND SOCIETY
History of commercial space and the shopping experience
Key elements of contemporary culture and design
Innovation and social impact
Social, economic, and technological realities
CONSIUS DESIGN
Lighting Design
Window Display Design
Industrial Design
Experiential Design
VISUAL COMMUNICATION
Graphics applied to space
Brand strategy
Creative direction
PROJECT
Event
Stand
Store
COMPANIES
Strategy
Start Up
TFM
TFM
*The instructors, schedules, and location specified in this academic program may be modified due to organizational needs or availability. These changes will be made in order to ensure the quality and proper development of academic activities, and will be communicated to students in a timely manner.
Inside the labs
+4
Photography Studio
+9
FabLAB
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