Language

English

Start date

July 2023

Frequency

Full time

Fruition

On campus

Duration

3 Weeks

Discover the secrets and potential of social media with the skills to successfully manage the online presence of a company or brand.

In this Digital and Social Media Strategy Summer Course you’ll learn to design and implement a competitive online strategy, creating value for your digital audience.

A course that leaves no stone unturned, from defining goals and targets, to creating a content plan and channels that truly connect with your target audience.

You’ll be learning from professionals working in the field, adopting a specific methodology, attending lectures by experts, doing case studies, hands-on activities and presenting your work to a panel. 

 

Information to decide

In this course you’ll acquire the basic know-how you need to design a successful digital communication strategy, considering every possible facet of the field (analytical, practical and professional).

The Digital and Social Media Strategy Summer Course is a 3-week course that covers four essential areas: lectures by professionals working in the industry, case studies, practical activities and the final presentation of your work to a panel of experts.

Course applicants are selected based on curricular merits, so an up-to-date CV is required.

Students about to graduate in marketing, communication or PR courses will find this 3-week course is the ideal springboard to gain practical experience in the latest digital strategies.

Professionals working in an online environment, on social networks, and bloggers who want to update their knowledge and learn how to use the latest, most effective tools of the trade will find the course both interesting and useful.

This hands-on course adds another feather to your cap, the role of Digital Strategist.

This course gives you a comprehensive overview of a social media campaign, from defining goals and targets to monitoring and measuring results.

You’ll learn the tricks of the trade from professionals who’ve already made their mark, experts in the sector who’ll explain the latest trends and share their strategic vision, and evaluate your social media campaign project at the end of the course.

Studying a summer course at IED Madrid is a sure way to boost your creativity as you add another milestone to your skillset. The project-based approach gives you the design methodology you need to develop your own digital campaigns. And you’ll be studying on a design campus where it’s easy to make new contacts with students from all over the world.

Syllabus

Digital Strategy, Strategic Digital Marketing and Planning

Forecasting / Insights

Conceptualisation and Briefing

Customer relations and communication

Websites and Blogs

Social Networks

PR and Influencers

Social Listening & Social Analytics

Marketing with a Purpose

SEO and SEM

Google Analytics

Digital Advertising and Strategy

Using graphics and the visual universe

Creativity and solutions for creative block

A campaign in an offline environment

News