Discover the secrets and potential of social media with the skills to successfully manage the online presence of a company or brand.
In this Digital and Social Media Strategy Summer Course you’ll learn to design and implement a competitive online strategy, creating value for your digital audience.
A course that leaves no stone unturned, from defining goals and targets, to creating a content plan and channels that truly connect with your target audience.
You’ll be learning from professionals working in the field, adopting a specific methodology, attending lectures by experts, doing case studies, hands-on activities and presenting your work to a panel.
In this course you’ll acquire the basic know-how you need to design a successful digital communication strategy, considering every possible facet of the field (analytical, practical and professional).
The Digital and Social Media Strategy Summer Course is a 3-week course that covers four essential areas: lectures by professionals working in the industry, case studies, practical activities and the final presentation of your work to a panel of experts.
Course applicants are selected based on curricular merits, so an up-to-date CV is required.
Students about to graduate in marketing, communication or PR courses will find this 3-week course is the ideal springboard to gain practical experience in the latest digital strategies.
Professionals working in an online environment, on social networks, and bloggers who want to update their knowledge and learn how to use the latest, most effective tools of the trade will find the course both interesting and useful.
This hands-on course adds another feather to your cap, the role of Digital Strategist.
This course gives you a comprehensive overview of a social media campaign, from defining goals and targets to monitoring and measuring results.
You’ll learn the tricks of the trade from professionals who’ve already made their mark, experts in the sector who’ll explain the latest trends and share their strategic vision, and evaluate your social media campaign project at the end of the course.
Studying a summer course at IED Madrid is a sure way to boost your creativity as you add another milestone to your skillset. The project-based approach gives you the design methodology you need to develop your own digital campaigns. And you’ll be studying on a design campus where it’s easy to make new contacts with students from all over the world.
Digital Strategy, Strategic Digital Marketing and Planning
Forecasting / Insights
Conceptualisation and Briefing
Customer relations and communication
Websites and Blogs
PR and Influencers
Social Listening & Social Analytics
Marketing with a Purpose
SEO and SEM
Digital Advertising and Strategy
Using graphics and the visual universe
Creativity and solutions for creative block
A campaign in an offline environment
Its objective is to promote local commerce in the city thanks to the transformative power of design.
IED Barcelona has been consolidating its position as a driving force behind innovation and social well-being through design education. "A collective dream" is a faithful reflection of this spirit.
One gold, one silver and several mentions for the campaigns of former Creative Direction and Communication Design students at the most important award in Italy dedicated to advertising creativity
IED Milano and IED Cagliari kick off the brand new course in Communication Design
44 Scholarships for IED Undergraduate and Foundation Courses in Italy and Spain
On 30 September, 12 managers from large companies will meet online with students and lecturers to discuss a highly topical issue.
Next September 22nd & 23rd, IED will participate in the sixth edition of the Visual Merchandising Workshop Latinamerica with the experts Anna Sabater and Marc Guitart.
A Ministerial Decree has published the modalities for applying the provisions of the new law.
In October 2000, Queen Elizabeth II came to Milan and on her itinerary there was a visit to the Istituto Europeo di Design.
The event celebrating the Graduation Days of the Undergraduate Courses in Fashion, Design and Communication.
25 candidate Development Plans 18 admitted to the evaluation 8 Development Plans awarded
What are the consumption needs subliminally transmitted to us by horror films? How is a country’s branding constructed? How has interpersonal communication changed with the advent of new technologies and social media?
The four proposals, from the areas of Design, Management & Design Strategies, Fashion, and Visual Communication, convey the interests and concerns of a new generation of designers.
Shining a spotlight on failure: the campaign with which students Alberto Baesso and Francesco Fusi won a bronze medal at the famous competition was entitled “Invisible failures”.
Ilaria Legato, Coordinator of the Master Course in Brand Design and Management: Food, Wine and Tourism, is a professional specialised in brand and communication design in the food wine and tourism sphere for clients in the Florentine Restaurants world. She is founder of I food designer created together with the Italian Food Designer Paolo Barichella, an initiative focusing on national and international food and design projects.
IED Milano and IED Roma stand out at the important New York competition with their two campaigns for Whatsapp and Spotify.
The important global creativity and advertising contest rewarded the campaign that naturally aims to overcome taboos related to sexuality for people with disabilities.
IED Roma and IED Milano are the undisputed protagonists in the Students category - winning first and second place respectively - at the ADCI Awards 2020, which is the most important prize for creativity in advertising communication.
A Golden School Trophy for the best school and a Grand Prix: IED Communication racks up awards in Salerno.