Schedule: Lessons are held from Monday to Friday, on a full time basis (morning and afternoon) the course has a duration of 75 hours spread over 3 weeks.
Target : The program is intended for students who have competence or basic professional expertise in the area of study and are interested in developing their professional skills. Participants must be familiar with the main graphic tools and software (Adobe Ps/Ai) and should be motivated to work independently or in team and under deadlines.
Methodology and structure: With an in-depth knowledge of the principles of design, this program provides students with the skills to create professional designs in both print and digital formats, as well as gaining valuable insights into the areas of logo creation, image creation, designing for the web, typography and branding. The program takes Florence and its museums ( as a place and an idea ) as a starting point for the students’ project.
Based on the students’ research and drawing inspiration from the visits to major art and historical sights, and open-air attractions in Florence, students create a visual concept for a “New Museum in Florence”. Participants will have to select the right visual elements, that consists in naming, branding, infographic and the advertisement campaign, to contact with the visitors. During the final presentation, each project will be discussed individually or in group.
Summer course includes a strategic combination of theoretical lessons, case studies and workshops with industry professionals, as well as site visits to design studios and exhibitions. Site visits are an integral part of the program’s learning experience and are designed to complement what is acquired in the classroom as well as serve as an on-going orientation to the field.