16 May 2023
Through Young Ones Student Awards, The One Club for Creativity aims to identify the best young creative talent from around the world in a variety of creative disciplines. For the occasion, the organization challenged IED Milano and IED Torino Communication Design students to create a strategy for different clients.
On this occasion, IED worked on a proposal for Verizon to design a brand awareness campaign around the United States, not only to get the population to know its services as wireless plans and phones but also accessories and home-tech accessories.
IED Milano proposed “Smiling Plates” for Verizon, a campaign in collaboration with Amazon with a coupon coding activity for costumers of the smartphone and telecommunications company. “Our idea is turning Amazon’s delivery vehicles license plates into coupon codes to receive discounts and buy high-tech accessories from Verizon at one of its many stores”, explains the students.
The proposal's aim is to challenge people to find an Amazon truck around the US cities, take a picture of the vehicle license plate and bring the photo in one of many Verizon stores in the country. Doing that, they will receive a discount for one of many high-tech accessories available in all Verizon stores. The camping contains provocative billboards around the country, after a social media launch with the same provocative strategy.
Team members “Smiling Plates”
Copywriter - Davide Bellomia
Art Director - Alessia Plazzotta, Matthias Maiello, Jacopo Santilli, Alessandro Marchetto
“You’ve got a Friend in Verizon” was the proposal from IED Torino. Students from the Undergraduate Course in Communication Design have ideated an integrated communication campaign starting from a precise and shared insight: "When traveling, it can happen that you forget essential objects at home".
The idea was to position Verizon as a "friend" who supports its customers by offering them an exclusive service: renting the same accessories for a few days free of charge that they purchased in one of the 6,300 Verizon Stores in the USA.
Team members “You’ve got a Friend in Verizon”
Federica Rufﬁnatto, Soﬁa Pasquero and Susanna Satta.
You’ve got a Friend in Verizon
You’ve got a Friend in Verizon
IED decided to reward those students who commit up front with a special Early Bird discount.
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A bronze earned in the experiential marketing category with the campaign for Heinz designed by four recent Communication Design graduates.
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IED and the University of Liverpool (UoL) in UK, the Hochschule Anhalt/DIA at the Bauhaus in Dessau/Germany, and MVADV in Rotterdam/Netherlands launched a Transdisciplinary Design Network to initiate and spearhead a leading-edge debate on emerging models of transdisciplinarity with the aim of exploring cross-sector impact pathways.