28 September 2023
A group of IED Barcelona students from different disciplines have participated over several months in the campaign “The sea is one and so are we” by Open Arms United with Yachting (OAUY). This is an initiative of the sea rescue NGO, in collaboration with the Barcelona-based nautical design studio Schwalgien Design and Waterproof Consulting, aiming to raise awareness in the luxury yacht sector about the humanitarian crisis in the Mediterranean to initiate collaborations, donations and crew training in the nautical industry.
In the sea there are no second chances; reacting in time and appropriately can make the difference between living or dying. Therefore, it is very important that the crews of luxury boats know how to act when they encounter a migrant boat.
With this purpose, IED Barcelona students have designed pieces that contribute to bringing together two realities as different as the rescue of migrants and the superyacht industry, without falling into clichés and highlighting the need to be supportive also in the Mediterranean.
During the design process, the students visited the Open Arms boat in the Port of Barcelona, where they were able to see first-hand how this NGO works. Then, they developed various proposals from which were selected two finalist works that can be seen at the Monaco Yacht Show (MYS), the most famous show dedicated to luxury superyachts, until 30 September. The result of the proposals was unveiled at an exclusive event that took place on the yacht show opening day.
GET TO KNOW THE PROJECTS
“The sea is one and so are we” proposes a powerful fictitious visual image that combines a message with virtual reality that leads to a proposal that symbolizes the sea not only as a territory for yachts and luxury boats, but also as a way for refugees to find new hope for a better life.
Original idea by:
Federico Jelmini (Product Design); Patricio Montoya Angulo (Transportation Design); Tedi Ivanova (Graphic Design); Yash Mehra (Transportation Design) and Astanbek Zhyldyzbekov (Transportation Design).
Project developed by:
Patricio Montoya Angulo, Yash Mehra and Astanbek Zhyldyzbekov.
“Life jacket warm embrace” proposes looking at life jackets as objects of inestimable value. A collective of street art artists from Barcelona has been asked to intervene on the vests with graphic works, which transform them into pieces of art.
The vests represent rescue from dangerous waters and thermal blankets, comfort and warmth: the hug that people receive from Open Arms.
Original idea by:
Cheyenne Maryjoan Berry Guillén (Product Design); Mike Benzarti (Product Design); Yasmin Barry-Djemal (Graphic Design) and Fabienne Bjercke (Graphic Design).
Project developed by:
Cheyenne Maryjoan Berry Guillén
Tutor: Giulia Sonetti
Coordination: Ulises Gotera and Raffaella Perrone
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Transportation Design and Mobility
Product Design, pathway in Transportation Design
Graphic Design and Visual Communication