Car Design - An Introduction

Summer and Winter Courses - Turin

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Turin, a city with a unique charm, a world-class benchmark for a new culture of food and research into environmental sustainability, is the centre of excellence and innovation in the automotive field. 

In this context, in line with the themes that characterize the knowledge and research of the territory, IED Turin offers you an education path, lasting three weeks, which is designed to make your curriculum more competitive, enriching it with new skills. 

Therefore, our course provides you with an introduction to the basic elements and tools for a future car designer. Also, you will have an overview of contemporary trends, industrial challenges and a deep focus on the car designer’s professional role. The course will furthermore give you the opportunity to develop skills, knowledge and intellectual abilities to design new vehicles based on a clear understanding of proportion, volume and surface design principles. Through visits to companies and museums you will have the opportunity to talk with professionals in the field and experience this career path through practical training and guided tours at Pininfarina, Ferrari, Automobile Museum, Cecomp and Sabelt.

  • Start date
    July 2022
  • Duration
    3 weeks
  • Attendance
  • Language

Schedule: From Monday to Thursday during the 1st and 2nd week and from Monday to Friday during the 3rd week, on a full time basis (morning and afternoon) the course has a duration of 75 hours spread over 3 weeks.

Target : This is an introductory level program, designed for creative, flexible, open-minded students or professionals from other fields who want to learn and take on challenges. People who are interested in the world of automotive design and have no prior knowledge or experience in the discipline. Skills such as drawing or sketching can be useful even if not mandatory. Applicants need to show strong motivation and the ability to work in groups.

Methodology and structure: This course is intended to stimulate creative thinking while allowing you to develop technical skills in the car design field.
Following an introduction to the automobile industry from an historical point of view, you will acquire the technical skills to correctly visualize a concept and to explore an object from different points of observation.

You will understand and learn the techniques of volume and perspective in design which will allow you to develop ‘creative concepts’ and translate your own ideas in car design projects. After a general overview of the automotive engineering, you will move forward into modelling lab and, together with your classmates, you will produce your car design model. Projects will be subject to groups and teachers’ critiques. 

The course is a synergy between theoretical lessons, visits to companies and meetings with specialised professionals of the automotive environment. Visits are not passive learning experiences. You will be tasked with diverse assignments for each visit and you are expected to engage with the speakers and tutors as part of your classwork and overall experience.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Michele Albera

Michele Albera
Designer from Turin, he starts his working experience at Matilde studio (after called Yet/Matilde) and for the Bodino group, with a focus on industrial design and architecture. At the same time he joins the collective Operai del Design and works on projects for Volkswagen, Audi, Italdesign, Alfa Romeo, Italian Indipendent just to mention a few. Three years later he starts his collaboration with Magn3t Italia and So Simple and in 2015 his starts his own career as a freelance. In 2011 starts his collaboration with IED as teacher in both BA and Master programs. Since 2017 he is also the Coordinator of the BA in Transportation Design.

Arturo Olmedo

Arturo Olmedo
Graduated in Mechatronic Engineering, he started working as design engineer, then took a Master’s degree in Transportation Design, completing his studies in 2016. He started his design career at Italdesign, working for several brands within the VW Group and other clients. More recently, he has worked as supplier to several brands, such as FCA and Suzuki.

Luca Pagani

Luca Pagani
His passion both for sculpture and motorcycles brought him to a professional career in the field of clay modelling. He started at Tacita Motorcycle while he was a student; then, at Angel Lussiana Studio, he improved his designing and modelling techniques, working for the realization of three Moto Morini show-bikes for EICMA 2019. Actually working at Italdesign, where he takes part into the modelling of exhibition vehicles for different car manufacturers. 

Davide Tealdi

Davide Tealdi
Designer, Co-founder of Supermonkey, passionate about strategic design applied to transportation and product. He has 12 years of experience as a teacher of design product management, visual communication and design awareness. in  the University of Applied sciences FHS (Austria).

  • Study Plan

    • Introduction to the Profession and Industry

      Gives an overview both to industry and profession, especially from the historical Italian perspective.

    • Sketching

      The main focus of the program is to develop and refine your capacity for freehand sketching and drawing. The car designer is between the sculptor and the engineer, he tackles the challenge of fitting together all the
      components of the car while maintaining its aesthetics and comfort. In terms of sketching and rendering, car design has the final word in industrial design process, and is placed at the top of the design pyramid. By starting from basic elements (parallelepiped, cylinder, etc.), the course provides you with a prospective drawing model for the car sketch. This requires a great deal of time and dedication both in and outside of the classroom.

    • Car Engineering: Design & History

      Focusing on automotive architecture in history, the course is targeted to describe the main steps of the chassis frame and the platform development, stepping into automotive mechanic components innovations.


    • Digital Car Design

      Introduction to digital bidimensional automotive development using Adobe PS, and a first general overview of Autodesk Alias Studio 3D Digital.

    • Modelling

      This course introduces the theoretical and technical elements necessary to produce car design models at different stages of project development. The real 3D view allows you to examine the shapes and volumes and to check its coherence with reference to the physical laws and the processing techniques. Modelling is a key phase of the design process as allows you to verify ideas and refine them, checking volumes, proportions and connections between the various parts of a vehicle. You will create basic clay models as final part of this module of the program.