At IED Master, we see the School as a laboratory where students can be innovative, enterprising and a driving force; where they are free to experiment and create.
Our goal is to train professionals who are capable of harnessing cultural values and design tools to not only overcome the challenges of the future, but create and drive innovation. We want our students to take responsibility for their training path and learn how to steer it with the support and tutoring of experts and professionals.
To understand the context of integrating graphics into today’s types of vehicles and those of the future, including progress towards autonomous driving and car-user interaction.
To integrate harmoniously both the physical surface of the display and all aspects related to its graphics and functionality into the concept associated with the vehicle.
To optimise content structure in favour of the usability and safety that the display must offer both to automotive sector manufacturers and vehicle users.
To design a physical, virtual environment that interrelates with users to facilitate reading, navigation and interaction with the vehicle in a reliable, intuitive, accessible, ergonomic and sensorially enjoyable manner.
To design the graphical interface by maintaining both the conceptual and stylistic values associated with the brand and also the parameters of functionality and visual efficiency for a better user experience.
To incorporate concepts related to hyperconnection and the context of the Internet of Things (IoT) into the interaction of graphical surfaces.
To analyse the parameters of use efficiency and customer experience by means of heuristic evaluations in order to predict possible problems and/or potential errors of the interface.
Professionals working in the field of visual communication wanting to specialise in the digital interface found inside a vehicle.
Students must have a knowledge of layout, retouching and vector graphics creation programs.
After completing the course and depending on the initial profile, students can join automotive design teams developing interface design projects.
The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.
The curriculum of the course is designed by IED Barcelona’s teaching department together with specialized collaborators from companies in the automotive sector.