Guided by their teachers and specialised professionals in each field and based on briefings by real clients, the students will start by analysing the brand and its context before planning a strategy and carrying it through to produce creative actions. To ensure optimal results, the team of teachers and professionals includes experts in strategic planning, media, new technologies and creativity.
To teach students that every brand has a story to tell, whether its a momentary tale or an ongoing brand narrative.
To show students how to plan, create and develop brand strategies based on transmedia storytelling.
To equip students with the specific tools they will need to analyse brands, their surroundings and the competition.
To design distinctive and distinguishing communication strategies and produce creative multi‑channel proposals in line with those strategies.
Graphic designers and other designers in fields such as multimedia, visual and audiovisual communication, web design, product design or design management who understand the complexity of the information this profile handles.
Graduates in Communication Sciences, journalists and other professionals interested in exploring such a naturally multidiscipline field as information design and data visualisation.
Communication professionals wishing to learn how to manage brands and campaigns in a multi‑channel and highly digitised world.
Graphic designers specialising in storytelling.
Journalists who can offer their specific expertise thanks to the lessons learned on the course alongside groups of multidiscipline creators.
Communication professionals with experience in multi‑channel campaigns.
The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.