Brand Storytelling

Continuing Study Programs - Barcelona

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The CSP (Continuing Study Program) in Brand Storytelling is intended for those wishing to become communicators with the skill to produce different and complementary narratives from a strategic and creative point of view and strengthen the connection between brands and targets. 

In today’s competitive context governed by digital and technological progress, brands are having to engage with their audience by sending out powerful and relevant messages that inspire empathy. 

The course teaches students how to plan, create and develop brand and creativity strategies in communication environments with endless possibilities. They are also shown how to analyse the target’s characteristics and choose the right channels to send the message.

  • Credits
    15*
  • Start date
    April 2020
  • Duration
    3 months
  • Attendance
    evening
  • Language
    Spanish

Methodology

Guided by their teachers and specialised professionals in each field and based on briefings by real clients, the students will start by analysing the brand and its context before planning a strategy and carrying it through to produce creative actions. To ensure optimal results, the team of teachers and professionals includes experts in strategic planning, media, new technologies and creativity.

Objectives

To teach students that every brand has a story to tell, whether its a momentary tale or an ongoing brand narrative.

To show students how to plan, create and develop brand strategies based on transmedia storytelling. 

To equip students with the specific tools they will need to analyse brands, their surroundings and the competition.

To design distinctive and distinguishing communication strategies and produce creative multi‑channel proposals in line with those strategies.

Student profile

Graphic designers and other designers in fields such as multimedia, visual and audiovisual communication, web design, product design or design management who understand the complexity of the information this profile handles.

Graduates in Communication Sciences, journalists and other professionals interested in exploring such a naturally multidiscipline field as information design and data visualisation.

Communication professionals wishing to learn how to manage brands and campaigns in a multi‑channel and highly digitised world. 

Job opportunities

Graphic designers specialising in storytelling.

Journalists who can offer their specific expertise thanks to the lessons learned on the course alongside groups of multidiscipline creators.

Communication professionals with experience in multi‑channel campaigns.

*Credits

The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Rory Lambert

Rory Lambert
Creative Director at various agencies like SCBF, JWT and Pavlov for clients such as BMW, Freixenet, Trident or Vodafone. Founder of MTL which provides innovative marketing solutions, advertising and sales strategy. Professor in several courses at IED Barcelona and External Course Coordinator of the Advertising and Brand Story Telling programs.

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