Advertising

Undergraduate Courses - Barcelona

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The Graphic Design specialisation in Advertising is a course comprising 240 ECTS credits for graphic designers with a creative advertising mindset. As well as carrying out design projects, they will learn to conduct visual communication campaigns enhanced by conceptualisation, brand strategy and art direction.

Succeeding in the world of creativity in this day and age requires an eye-catching portfolio that appeals both to design studios and advertising or branding agencies. Knowing this, a graphic designer has to be capable of conceiving and developing surprising and unique ideas. As a creative advertiser, they will need to prove they have the ability to create and convey their ideas with a powerful visual impact and professional skill.

The Graphic Design specialisation in Advertising encourages students to develop a variety of projects with real clients for the first three years and to carry out a Final Course Project with a specific client linked directly to the world of advertising and creativity.

  • Credits
    240
  • Start date
    September 2020
  • Duration
    4 years
  • Attendance
    full-time
  • Language
    English

Methodology

The chosen methodology is known as learning by doing and promotes interdisciplinarity among various fields including design, fashion, and management and design strategies by organising joint workshops and projects.

The syllabus sets a series of learning goals for the student, which become more demanding as the course progresses and end with a Final Course Project for a real client.

Objectives

Year One

- Grasping the basic concepts of design, project culture and methodology.

- Encouraging students to try, create and communicate.

Year Two

- Studying the technological and project tools needed to communicate a visual message simply and effectively by developing their individual creativity and interdisciplinary methodology processes.

- Learning to command software such as Adobe Photoshop, Adobe Illustrator, Adobe After Effects, etc. and how to apply creativity in corporate communication.

Year Three

- Applying all their previous learning to create real projects.

- Encouraging creativity and artistic direction.

- Understanding the professional context and its full complexity.

- Creating a professional portfolio in preparation for the working world.

Year Four

- Completing a mandatory internship.

- Developing projects that tie in all of the knowledge gained throughout the course.

- Carrying out a Final Course Project with a real company that consists in conceiving and developing an advertising campaign based on research, conceptualisation, strategy and production.

Job Opportunities

- Graphic designer
- Visual communicator
- Creative director
- Art director
- Branding specialist
- Corporate, publishing or packaging image expert
- Content developer
- Copywriter
- Brand consultant
- Digital advertising strategist
- Interactive brand manager
- Brand manager
- Social media strategist

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Rory Lambert

Rory Lambert
Creative Director at various agencies like SCBF, JWT and Pavlov for clients such as BMW, Freixenet, Trident or Vodafone. Founder of MTL which provides innovative marketing solutions, advertising and sales strategy. Professor in several courses at IED Barcelona and External Course Coordinator of the Advertising program.

Álex Martínez

Álex Martínez
Álex Martínez began his career in advertising as an editor at MMLB. Following posts at Alta Definición, RCP Saatchi & Saatchi and Valverde/De Miquel, in 1999, he joined J. Walter Thompson, where he held the roles of Executive Creative Director, General Creative Director and member of the Worldwide Creative Council. Since September 2017, he has led Hugs for Brands, his own creative and strategic consulting project.    

Joao Alves

Joao Alves
Founding partner at Somos Brand Strategy and Design, works as a consultant for Norman Vilalta Bespoke and he’s the former Brand and Communication Director for IDEP Barcelona. Has a degree in Design and Communication (ARCAEUAC, Portugal) and a Masters Degree in Communication and Public Spaces (ELISAVA). João is specialized in educational branding and has worked with some the most prestigious schools in Spain, he has also developed projects with Ferran and Albert Adriá, AirFrance, MACBA and other clients from different industries such as fashion, consultancy, beverage, etc.

Patricia Valles

Patricia Valles
Trained psychologist. Specialist in branding and communication strategies using design thinking methodologies with innovative approaches, stemming from the knowledge of consumer insights. Over 25 years' experience in different communication agencies. She currently works as an external consultant and teacher at IED and CETT.   

Labs

Projects